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2. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
4. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales promotion.
Available: Copies:
5. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
6. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
7. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion.
Available: Copies:
10. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
11. 
Cover image for Sport marketing
Sport marketing
by 
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship
Available: Copies:
13. 
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Sales promotion.
Available: Copies:
15. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
16. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
18. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
and the travel trade; communications; advertising; sales promotion and merchandising; sales management
Available: Copies:
19. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
20. 
Cover image for Electronic commerce
Electronic commerce
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from
Available: Copies:
21. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
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