Media/Society : Industries, Images, and Audiences / Croteau, David R.

Media studies : texts, institutions, and audiences / Taylor, Lisa, 1966-

Reaching audiences : a guide to media writing / Yopp, Jan Johnson.

Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus

. Media content and media audiences.

your audiences using the key digital marketing platforms. This new edition has been streamlined to

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

multimedia story: how to help audiences get what they want; Text box: Andy Carvin and curating news

, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity

. Special audiences -- Ch. 7. What to advertise -- Ch. 8. How to say it -- Ch. 9. Media considerations -- Ch

Uses of Vehicle Audience Measurements -- Various Concepts of Audience Measurements -- Advanced

; issues, concepts and methods of analysis -- Media genres and texts -- pt. 5 Audiences. Audience theory