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1. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life
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2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
: building the right relationships with the right customers -- Product, services, and branding strategies
Available: Copies:
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