Maintenance strategy / Kelly, Anthony, M. Sc.

Marketing planning & strategy / Jain, Subhash C., 1942-

Corporate communication strategy / Steyn, Benita.

Strategy implementation : readings / Smit, P. J. (Pieter Johannes), 1959-

Marketing management and strategy Doyle, Peter

Creative strategy in advertising / Drewniany, Bonnie L.

Creative strategy in advertising / Jewler, A. Jerome.

Product strategy and management / Baker, Michael John.

Marketing management and strategy / Doyle, Peter, 1943-2003.

Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Marketing strategy : planning and implementation / Walker, Orville C.

Promotional strategy : marketing communications in practice / Koekemoer, Ludi.

Implementing strategy : making strategy happen / Stonich, Paul J. ., ed.

The management of strategy : concepts and cases / Ireland, R. Duane.

Global and transnational business : strategy and management / Stonehouse, George.

Crafting and executing strategy : text and readings / Thompson, Arthur A., 1940-

Strategy and the business landscape. core concepts / Ghemawat, Pankaj.

Promotional strategy : Managing the marketing communications process / Engel, James F.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /

Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

options while interactive case studies bridge today's technology and strategy. Use It activities, give

.1 Introduction -- 5.2 Overall strategy of report writing -- 5.3 Sections of the research report in

, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

-- Preparation for trial : legal research -- Preparation for trial : fact analysis and strategy -- Ethics

strategy and business models.

business entities -- Strategy and its execution -- Composition and selection of the board of directors

Marketing Strategy -- Strategic Planning and Social Media Marketing -- Social Media Campaigns: The Strategic

today -- Global e-business and collaboration -- Information systems, organizations, and strategy

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

The meaning of financial management -- Strategy and risk -- Present and future value of money

-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility

Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

help move business and technology planning from a systems and process-level view to a more strategy

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications

ethical issues in management, corporate governance, strategy maps, the resource-based view of an

pt. I. Leadership and Management Development Context and Strategy. Leadership and Management

Response to Proactive Crisis Preparedness / The Role of Communications in Company Business Strategy / The

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

-- Strategy: The Totality of Decisions -- Internal Alignment: Determining the Structure -- Defining Internal

evaluation and strategy selection -- Strategic growth -- International strategy -- Failure, consolidation and

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting

policy : Strategy, and Tactics -- International Finance and Monetary Policy. The Foreign Exchange Market

Chapter 9: Creative Strategy: Implementation and Evaluation Chapter 10: Media Planning and Strategy

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

, strategy and management -- Quality management -- Quality tools and techniques -- Supply chain management

Competitive Supply -- The Analysis of Competitive Markets -- PART 8 Market Structure and Competitive Strategy

Resources Development Strategy -- Occupational qualifications framework -- Example of SAQA registered unit

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

strategy and implementation -- Globalization and CSR.

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

/ Stuart D. Lee -- Does an open source strategy matter? -- Lessons learned from the iLabs Project / Phillip

tomorrow -- DMR: Keys to helping strategy meet implementation -- Flight of the Fish Eagle -- I

1. The pay model -- 2. Strategy : the totality of decisions -- 3. Defining internal alignment -- 4

: the organizational perspective -- Corporate strategy and entrepreneurship -- Structuring the company

-- Building competitive advantage through business-level strategy -- Business-level strategy and the industry

strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media

Creating an advertising strategy -- Researching your client's product -- Understanding consumer

the Market Offerings: Chapter 12 -- Setting Product Strategy -- Chapter 13 -- Designing & Managing

and strategy in tourism / Resham Sandhu -- 10. Quality and yield management in tourism businesses

. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch

: pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

magnifier' -- 18. Exposing the consumer to the advertising : media strategy -- Introduction -- What

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics

1. Introducing human resource management -- 2. Human resource strategy and planning -- 3

strategy -- Organization and implementation -- Control -- Innovative communications -- Integrated marketing

. Argument in advertising -- How argument persuades -- Argument strategy -- Comparative argument

's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication

-- -- Part 4: Operations Strategy -- Sports events : a new planning process / Guy Masterman -- Strategic

-of-purchase materials -- Overview of advertising management -- Creative advertising strategy -- Endorsers and message

/ Developing an aligned supply chain operating strategy / Operating strategy: configuring segmented supply

. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives

Handling and Service Recovery -- pt. 3. Service Marketing Strategy -- ch. 7. The Service Product -- ch. 8

Frequency -- Brief History of Effective Frequency -- Marketing Strategy and Media Planning -- What a Media

. -- pt. V. The strategy and structure of international business. ch. 12. The strategy of international

Strategic Management's Past -- Misconceptions About Strategy and Strategic Management -- Who's Involved with

. Services Purchasing -- 18. Strategy in Purchasing and Supply Management.

organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

. 5. Strategies in Action -- Ch. 6. Strategy Analysis and Choice -- Ch. 7. Implementing Strategies

"Sales Management details the strategy, tactics, qualitative and quantitative knowledge, and hands

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

strategy -- Planning for the 7Ps -- Effective communication -- Implementation and control.

packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.

-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection