Reaching audiences : a guide to media writing / Yopp, Jan Johnson.

Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus

Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus

. Media content and media audiences.

your audiences using the key digital marketing platforms. This new edition has been streamlined to

and inform African governments, policy makers, practitioners, as well as scholarly audiences on the

Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity