Principles of advertising & IMC

Title:

Author:

Duncan, Tom (Thomas R.)

ISBN:

9780071274623

Personal Author:

Edition:

2nd ed., International ed.

Publication Information:

New York : McGraw-Hill/Irwin, 2008.

Physical Description:

xxvii, 774 pages : color illustrations ; 29 cm

Subject Term:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCPTA	1:GEN-BOOK	000174234	658.827 DUN	1	Searching... Unknown
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Searching... 1:VCDBN	1:GEN-BOOK	000021920	659.1 DUN	2	Searching... Unknown
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