Business-to-business marketing : strategic resource management and cases

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Business-to-business marketing : strategic resource management and cases

Title:

Business-to-business marketing : strategic resource management and cases

Author:

Mahin, Philip William.

ISBN:

9780205129157

9780205130672

Personal Author:

Mahin, Philip William.

Publication Information:

Boston : Allyn and Bacon, ©1991.

Physical Description:

xvii, 590 pages : illustrations ; 24 cm

Subject Term:

Industrial marketing -- Management.

Industrial marketing -- Management -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCPT	1:GEN-BOOK	000064402	658.8 MAH	1	Searching... Unknown

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Summary

Summary

This international guide on business-to-business marketing examines such topics as product line management, the business marketing planning process, and direct marketing applications in the business market.

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