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1. 
Cover image for Evaluating research : methodology for people who need to read research
Evaluating research : methodology for people who need to read research
by 
Dane, Francis C., 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
; Ethnography ; Grounded Theory ; Narrative Inquiry ; Historical Research ; Content Analysis ; Who ; The Source
Available: Copies:
2. 
Cover image for The Brandmindset
The Brandmindset
The Brandmindset
by 
Knapp, Duane E.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Assessment Philosophy -- The Brand Assessment Methodology -- Brand Assessment Questions -- Consumer Research
Available: Copies:
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