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1. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Building strong brands / Aaker, David A. (David Allen), 1938-
Available: Copies:
2. 
Cover image for Management : building competitive advantage
Management : building competitive advantage
by 
Bateman, Thomas S.
Format: 
Books
Publication Date 
1999
Excerpt: 
Management : building competitive advantage / Bateman, Thomas S.
Available: Copies:
3. 
Cover image for Consumer behavior : building market strategy
Consumer behavior : building market strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior : building market strategy / Hawkins, Del I.
Available: Copies:
4. 
Cover image for Iron-clad Java : building secure web applications
Iron-clad Java : building secure web applications
by 
Manico, Jim.
Format: 
Books
Publication Date 
2015
Excerpt: 
Iron-clad Java : building secure web applications / Manico, Jim.
Available: Copies:
5. 
Cover image for An introduction to scholarship : building academic skills for tertiary study
An introduction to scholarship : building academic skills for tertiary study
by 
Siewierski, Cheryl, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2653750&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2020
Excerpt: 
An introduction to scholarship : building academic skills for tertiary study / Siewierski, Cheryl
Available: Copies:
6. 
Cover image for 400 friends and no one to call : breaking through isolation and building community
400 friends and no one to call : breaking through isolation and building community
by 
Walker, Val, 1954- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
400 friends and no one to call : breaking through isolation and building community / Walker, Val
Available: Copies:
7. 
Cover image for An introduction to scholarship : building academic skills for tertiary study
An introduction to scholarship : building academic skills for tertiary study
by 
Siewierski, Cheryl, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104423&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
An introduction to scholarship : building academic skills for tertiary study / Siewierski, Cheryl
Available: Copies:
8. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
Available: Copies:
9. 
Cover image for Security risk management : building an information security risk management program from the ground up
Security risk management : building an information security risk management program from the ground up
by 
Wheeler, Evan.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=365553&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2011
Excerpt: 
Security risk management : building an information security risk management program from the ground
Available: Copies:
10. 
Cover image for Surviving the SA media : building bridges to make the media more accessible
Surviving the SA media : building bridges to make the media more accessible
Surviving the SA media : building bridges to make the media more accessible
by 
Scher, Marion.
Format: 
Books
Publication Date 
2009
Excerpt: 
Surviving the SA media : building bridges to make the media more accessible / Scher, Marion.
Available: Copies:
11. 
Cover image for Basic mathematics : a revision primer for management students : building confidence in analytical reasoning and numeracy skills for GMAT
Basic mathematics : a revision primer for management students : building confidence in analytical reasoning and numeracy skills for GMAT
Basic mathematics : a revision primer for management students : building confidence in analytical reasoning and numeracy skills for GMAT
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Basic mathematics : a revision primer for management students : building confidence in analytical
Available: Copies:
12. 
Cover image for Introduction to C and C++ for technical students : a skill-building approach
Introduction to C and C++ for technical students : a skill-building approach
by 
Ramteke, Timothy.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Introduction to C and C++ for technical students : a skill-building approach / Ramteke, Timothy.
Available: Copies:
13. 
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html
Format: 
Books
Publication Date 
2003
Excerpt: 
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and
Available: Copies:
14. 
Cover image for The human equation : building profits by putting people first
The human equation : building profits by putting people first
by 
Pfeffer, Jeffrey.
Format: 
Books
Publication Date 
1998
Excerpt: 
The human equation : building profits by putting people first / Pfeffer, Jeffrey.
Available: Copies:
15. 
Cover image for The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
The new marketing : building strong marketing strategies in South Africa today / Burgess, Steven M.
Available: Copies:
16. 
Cover image for Business English
Business English
Business English
by 
Bull, Lew.
Format: 
Books
Publication Date 
1997
Excerpt: 
Building business skills.
Available: Copies:
17. 
Cover image for Basic accounting
Basic accounting
Basic accounting
by 
Dix, Steve.
Format: 
Books
Publication Date 
1997
Excerpt: 
Building business skills.
Available: Copies:
18. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
-- 13Planning for the harvest-- 14Building customer relationship-- 15Product development and supply
Available: Copies:
19. 
Cover image for Azure for developers
Azure for developers
Azure for developers
by 
Mrzygłód, Kamil, author.
O'Reilly Media https://www.oreilly.com/library/view/-/9781803240091/
Image https://www.oreilly.com/covers/urn:orm:book:9781803240091/
Format: 
Books
Publication Date 
2022
Excerpt: 
its sophisticated set of services for building fault-tolerant and scalable cloud-based applications
Available: Copies:
20. 
Cover image for Understanding global poverty : causes, solutions, and capabilities
Understanding global poverty : causes, solutions, and capabilities
by 
Cosgrove, Serena, 1963- editor.
Taylor & Francis https://www.taylorfrancis.com/books/9781003043829
Format: 
Electronic Resources
Publication Date 
2022
Excerpt: 
List of maps -- List of contributors -- Acknowledgements -- Preface -- Building a framework for
Available: Copies:
21. 
Cover image for The Palgrave handbook of sustainable peace and security in Africa
The Palgrave handbook of sustainable peace and security in Africa
by 
Kuwali, Dan, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Peace-building -- Government policy -- Africa.
Available: Copies:
22. 
Cover image for MIS : management information systems
MIS : management information systems
by 
Bidgoli, Hossein, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
World -- 8. E-Commerce -- 9. Global Information Systems -- 10. Building Successful Information Systems
Available: Copies:
23. 
Cover image for Pro C# 9 with .NET 5 : foundational principles and practices in programming
Pro C# 9 with .NET 5 : foundational principles and practices in programming
by 
Troelsen, Andrew. Auteur.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2917701&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
: Multithreaded, Parallel, and Async Programming -- Part 5: Programming with .NET Core Assemblies -- 16: Building
Available: Copies:
24. 
Cover image for The practice of evaluation : Partnership approaches for community change
The practice of evaluation : Partnership approaches for community change
by 
Kilmer, Ryan P., editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
action" on topics such as organizational development, capacity building, program improvement, and
Available: Copies:
25. 
Cover image for Playful early childhood care and education
Playful early childhood care and education
by 
Excell, Lorayne, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Nurturing care -- Building social and emotional wellbeing -- Creativity in early childhood -- From babbles
Available: Copies:
26. 
Cover image for Entrepreneurship : the practice and mindset
Entrepreneurship : the practice and mindset
Entrepreneurship : the practice and mindset
by 
Neck, Heidi M., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
experimenting in markets -- Part III. Evaluating and acting on opportunities. Building business models
Available: Copies:
27. 
Cover image for An introduction to criminological theory
An introduction to criminological theory
by 
Burke, Roger Hopkins, author.
EBSCO
Format: 
Books
Publication Date 
2019
Excerpt: 
"Building on previous editions, this book presents the latest research and theoretical developments
Available: Copies:
28. 
Cover image for Introduction to international relations : perspectives, connections, and enduring questions
Introduction to international relations : perspectives, connections, and enduring questions
by 
Grieco, Joseph M., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
two-sided government: managing domestic and international relations -- State building, war, and
Available: Copies:
29. 
Cover image for Management information systems managing the digital firm
Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Inhaltsverzeichnis https://external.dandelon.com/download/attachments/dandelon/ids/DE00225AF75B94B2D5FBDC12581C9004C6EE4.pdf
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Enhancing decision making -- Building and managing systems -- Building information systems -- Managing
Available: Copies:
30. 
Cover image for Apache Spark deep learning cookbook : over 80 recipes that streamline deep learning in a distributed environment with Apache Spark
Apache Spark deep learning cookbook : over 80 recipes that streamline deep learning in a distributed environment with Apache Spark
by 
Sherif, Ahmed.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1851416&site=ehost-live&scope=site
Format: 
Electronic Resources
Publication Date 
2018
Excerpt: 
... -- How it works ... -- There's more ... -- See also -- Building the LSTM model -- Getting ready -- How to
Available: Copies:
31. 
Cover image for Academic literacy for law students : a content-based approach
Academic literacy for law students : a content-based approach
Academic literacy for law students : a content-based approach
by 
Potgieter, Marike, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
skills. There is a strong emphasis on building the vocabulary needed in legal studies.
Available: Copies:
32. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building
Available: Copies:
33. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and
Available: Copies:
34. 
Cover image for Critical thinking skills : effective analysis, argument and reflection
Critical thinking skills : effective analysis, argument and reflection
by 
Cottrell, Stella, author.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Introduction: Building our 'critical muscle' -- Do critical thinking skills matter? -- About this
Available: Copies:
35. 
Cover image for How to analyse texts : a toolkit for students of English
How to analyse texts : a toolkit for students of English
by 
Carter, Ronald, 1947- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Part II -- Building Up: texts and contexts -- dimensions of texts: place and time -- Textual
Available: Copies:
36. 
Cover image for CompTIA A+ certification exam guide (exams 220-901 & 220-902)
CompTIA A+ certification exam guide (exams 220-901 & 220-902)
by 
Meyers, Mike, 1961-
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Essential Peripherals -- Building a PC -- Windows Under the Hood -- Users, Groups, and Permissions
Available: Copies:
37. 
Cover image for Android 6 for programmers : an app-driven approach, 3/E
Android 6 for programmers : an app-driven approach, 3/E
by 
Deitel, Paul J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
–beginning with a test-drive of the Tip Calculator app in Chapter 1, then building one new app in each of
Available: Copies:
38. 
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
goals and business goals -- UX is a process -- Gathering requirements -- Building consensus -- Behavior
Available: Copies:
39. 
Cover image for Advanced android application development
Advanced android application development
by 
Annuzzi, Joseph, Jr., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Building Android content providers -- Broadcasting and receiving intents -- Working with notifications
Available: Copies:
40. 
Cover image for C# 6.0 and the .Net 4.6 framework
C# 6.0 and the .Net 4.6 framework
by 
Troelsen, Andrew W., author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1098882&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
. Understanding object lifetime -- Part 5: Programming with .NET assemblies -- 14. Building and configuring class
Available: Copies:
41. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=835218&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
and from students: building an ethos of student and staff engagement in teaching and learning
Available: Copies:
42. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 16. Building relationships with customers -- Chapter 17. The online world and consumer behaviour.
Available: Copies:
43. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
44. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=752700&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-Based Repositories -- Simplified Building And Testing Of Windows Store Apps -- MSTest Support Removed -- Enhanced
Available: Copies:
45. 
Cover image for Fundamentals of selling : customers for life through service
Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html
Format: 
Books
Publication Date 
2014
Excerpt: 
relationship building : it's not all talk ; 6. Sales knowledge : customers, products, technologies -- pt. 3
Available: Copies:
46. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with
Available: Copies:
47. 
Cover image for Skills in neighbourhood work
Skills in neighbourhood work
by 
Henderson, Paul.
Format: 
Books
Publication Date 
2013
Excerpt: 
people together -- Forming and building organisations -- Helping to clarify goals and priorities
Available: Copies:
48. 
Cover image for Simple tools and techniques for enterprise risk management
Simple tools and techniques for enterprise risk management
Simple tools and techniques for enterprise risk management
by 
Chapman, Robert J., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Management program(me) suitable for every type of coporation. Building from the ground up ... describes the
Available: Copies:
49. 
Cover image for Rethinking pedagogy for a digital age : designing for 21st century learning
Rethinking pedagogy for a digital age : designing for 21st century learning
by 
Beetham, Helen, 1967-
E-book - Full text from Dawsonera
Format: 
Books
Publication Date 
2013
Excerpt: 
: building communities of designers / James Dalziel -- Design principles for mobile learning / Agnes Kukulska
Available: Copies:
50. 
Cover image for CompTIA A+ certification exam guide : exams 220-801 & 220-802
CompTIA A+ certification exam guide : exams 220-801 & 220-802
by 
Meyers, Mike, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
workstations -- Specialized consumer PCs -- Building a home server PC -- Setting up a home theater PC -- Gaming
Available: Copies:
51. 
Cover image for Effective small business management : an entrepreneurial approach
Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2012
Excerpt: 
Small Business -- SECTION 2 Building the Business Plan: Beginning Considerations -- Chapter 2 Strategic
Available: Copies:
52. 
Cover image for Effective project management in easy steps
Effective project management in easy steps
by 
Carroll, John.
Format: 
Books
Publication Date 
2012
Excerpt: 
control, team building, risk assessment and risk management.
Available: Copies:
53. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and
Available: Copies:
54. 
Cover image for Net smart : how to thrive online
Net smart : how to thrive online
by 
Rheingold, Howard.
ebrary http://site.ebrary.com/id/10537983
http://mitpress-ebooks.mit.edu/product/net-smart
Format: 
Books
Publication Date 
2012
Excerpt: 
in new ways; and he teaches us a lesson on networks and network building. Rheingold points out that
Available: Copies:
55. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world
Available: Copies:
56. 
Cover image for Contemporary issues in human resource management.
Contemporary issues in human resource management.
by 
Grobler, Pieter A. (Pieter Alexander)
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 10. Human resource management in the electronic era -- 11. Change management and building the
Available: Copies:
57. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age / Measuring
Available: Copies:
58. 
Cover image for The innovative university : changing the DNA of higher education from the inside out
The innovative university : changing the DNA of higher education from the inside out
by 
Christensen, Clayton M.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118063484.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
how the traditional university survives by breaking with tradition, but thrives by building on what it
Available: Copies:
59. 
Cover image for Research at grass roots : for the social sciences and human services professions
Research at grass roots : for the social sciences and human services professions
by 
De Vos, A. S.
Format: 
Books
Publication Date 
2011
Excerpt: 
research -- Participatory action research -- Building a scientific base for the helping professions.
Available: Copies:
60. 
Cover image for Theories of human communication
Theories of human communication
by 
Littlejohn, Stephen W.
Format: 
Books
Publication Date 
2011
Excerpt: 
and Alliance Building -- The Sociocultural Tradition -- Identity Management Theory -- Relational
Available: Copies:
61. 
Cover image for Adobe Creative Suite 5 Design Premium digital classroom
Adobe Creative Suite 5 Design Premium digital classroom
by 
Smith, Jennifer.
Format: 
Books
Publication Date 
2010
Excerpt: 
: InDesign CS5 essential skills -- InDesign lesson 2: building documents with master pages -- InDesign lesson
Available: Copies:
62. 
Cover image for The spirit level : why equality is better for everyone
The spirit level : why equality is better for everyone
by 
Wilkinson, Richard G.
Format: 
Books
Publication Date 
2010
Excerpt: 
and sustainability -- 16. Building the future.
Available: Copies:
63. 
Cover image for The principles of beautiful web design
The principles of beautiful web design
by 
Beaird, Jason.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Building texture -- Application : clipping and saving -- 4. Typography. Taking type to the web -- Text
Available: Copies:
64. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
maturity of IT governance -- Corporate Governance of Information Communications Technology -- Building
Available: Copies:
65. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
66. 
Cover image for Media studies : an introduction
Media studies : an introduction
by 
Kolker, Robert Phillip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
studies is the first book of its kind, enabling students to move within the media they know while building
Available: Copies:
67. 
Cover image for EMarketing eXcellence : planning and optimizing your digital marketing
EMarketing eXcellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Traffic building -- E-CRM -- E-business -- E-planning.
Available: Copies:
68. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
69. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Preface -- The nature of RM and CRM -- Building customer relationships -- Service issues in RM and
Available: Copies:
70. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
memory -- The structure of the brain -- Neurons: the building blocks of the brain -- Learning and emotion
Available: Copies:
71. 
Cover image for Contemporary issues in human resource management : gaining a competitive advantage.
Contemporary issues in human resource management : gaining a competitive advantage.
by 
Brewster, Chris.
Table of contents lizenzfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016766601&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
management and building the learning organisation -- 12. Human resource management -- An international
Available: Copies:
72. 
Cover image for Killer heat
Killer heat
by 
Fairstein, Linda A.
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
case, she gets the call: the body of a young woman has been found in an abandoned building. The
Available: Copies:
73. 
Cover image for Opening up education : the collective advancement of education through open technology, open content, and open knowledge
Opening up education : the collective advancement of education through open technology, open content, and open knowledge
by 
Iiyoshi, Toru.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Promoting technology-enabled knowledge building and sharing for sustainable open educational innovations
Available: Copies:
74. 
Cover image for Marketing success stories : South African case studies
Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Since 1889 -- King Pie -- Brand South Africa -- Dawn Wing -- ABSA -- Building a brand today, for
Available: Copies:
75. 
Cover image for International marketing
International marketing
by 
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
competitive events in a non-threatening environment, while building presentation skills, marketing
Available: Copies:
76. 
Cover image for The pillars of the Earth
The pillars of the Earth
by 
Follett, Ken.
Format: 
Books
Publication Date 
2007 1989
Excerpt: 
Set in twelfth-century England, this epic of kings and peasants juxtaposes the building of a
Available: Copies:
77. 
Cover image for Restorative justice : politics, policies and prospects
Restorative justice : politics, policies and prospects
Restorative justice : politics, policies and prospects
by 
Van der Spuy, Elrena.
Format: 
Books
Publication Date 
2007
Excerpt: 
communities on social and spatial justice and its relation to restorative justice and peace-building in South
Available: Copies:
78. 
Cover image for The courage to teach : exploring the inner landscape of a teacher's life
The courage to teach : exploring the inner landscape of a teacher's life
by 
Palmer, Parker J., author.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018668999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://catdir.loc.gov/catdir/toc/ecip0716/2007016100.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0827/2007016100-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0827/2007016100-d.html
Format: 
Audio disc
Publication Date 
2007
Excerpt: 
physicians -- Looking ahead : a chain of integrity -- Building a movement to live divided no more.
Available: Copies:
79. 
Cover image for Academic literacy : prepare to learn
Academic literacy : prepare to learn
by 
Weideman, Albert, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0712/2007325608.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Speaking and listening skills -- Learning strategies and information gathering -- Building an
Available: Copies:
80. 
Cover image for Strategic management : an integrated approach
Strategic management : an integrated approach
by 
Hill, Charles W. L.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2005935203-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2005935203-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2005935203-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Building competitive advantage through business-level strategy -- Business-level strategy and the industry
Available: Copies:
81. 
Cover image for Practical homicide investigation : tactics, procedures, and forensic techniques
Practical homicide investigation : tactics, procedures, and forensic techniques
by 
Geberth, Vernon J.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/2005053147-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
19. The news media in homicide investigations -- Establishing a news media policy -- Building a
Available: Copies:
82. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
Available: Copies:
84. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
85. 
Cover image for A guide to human factors and ergonomics
A guide to human factors and ergonomics
by 
Helander, Martin, 1943-
CRCnetBASE http://www.crcnetbase.com/isbn/9780203642856
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=115766
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Format: 
Books
Publication Date 
2006
Excerpt: 
comprehensive introduction to the field. Building on the foundation of the first edition, titled Guide to
Available: Copies:
86. 
Cover image for Spring into HTML and CSS
Spring into HTML and CSS
by 
Holzschlag, Molly E.
Electronic version
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
A guide to building Web pages using HTML, XHTML, and CSS covers such topics as constructing
Available: Copies:
88. 
Cover image for Flash journalism : how to create multimedia news packages
Flash journalism : how to create multimedia news packages
by 
McAdams, Mindy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004021185.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004021185.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Working with sound -- Working with text -- Building slideshows with sound -- Washingtonpost.com sniper
Available: Copies:
89. 
Cover image for Life skills : my journey, my destiny
Life skills : my journey, my destiny
Life skills : my journey, my destiny
by 
Van Heerden, Elmarie.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Getting your passport and travel documents ready: building a portfoloio -- Job search and self
Available: Copies:
90. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
Available: Copies:
91. 
Cover image for Systems analysis and design methods
Systems analysis and design methods
by 
Whitten, Jeffrey L.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2003046322.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2003046322-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2003046322-d.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Information system building blocks -- Information systems development -- Project management -- Systems
Available: Copies:
92. 
Cover image for Sport nutrition : an introduction to energy production and performance
Sport nutrition : an introduction to energy production and performance
by 
Jeukendrup, Asker E., 1969-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012919789&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012919789&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Micronutrients form the building blocks of tissues -- Micronutrients as antioxidants -- Essential functions of
Available: Copies:
93. 
Cover image for Fundamentals of management : essential concepts and applications
Fundamentals of management : essential concepts and applications
by 
Robbins, Stephen P., 1943-
Format: 
Books
Publication Date 
2004
Excerpt: 
Organization Designs -- Staffing and Human Resource Management -- Career Module: Building Your Career
Available: Copies:
94. 
Cover image for Mastering risk modelling : a practical guide to modelling uncertainty with Excel
Mastering risk modelling : a practical guide to modelling uncertainty with Excel
by 
Day, Alastair L.
Format: 
Books
Publication Date 
2003
Excerpt: 
and building blocks for the reader to use.
Available: Copies:
95. 
Cover image for Organization 21C : someday all organizations will lead this way
Organization 21C : someday all organizations will lead this way
by 
Chowdhury, Subir.
Format: 
Books
Publication Date 
2003
Excerpt: 
organizational change -- Building organizational fitness -- What I learned from Richard Beckhard: a personal
Available: Copies:
96. 
Cover image for News reporting and writing
News reporting and writing
by 
Mencher, Melvin.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Building and using background -- 13. Finding, cultivating and using sources -- 14. Interviewing principles
Available: Copies:
97. 
Cover image for Access 2003 all-in-one desk reference for dummies
Access 2003 all-in-one desk reference for dummies
by 
Simpson, Alan, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003105629.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003105629.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003105629.html
Format: 
Books
Publication Date 
2003
Excerpt: 
wizards; Building forms with autoform and wizards; Creating charts and graphs from your data; Maintaining
Available: Copies:
98. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
performance -- 23. Managing the firm's assets -- 24. Risk and insurance -- Visualizing the end: building a
Available: Copies:
99. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
; Strategic analysis and choice in single -- or dominant -- product business, building sustainable competitive
Available: Copies:
100. 
Cover image for Sams teach yourself SQL in 24 hours
Sams teach yourself SQL in 24 hours
by 
Plew, Ronald R.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Restructuring the Appearance of Data -- Understanding Dates and Times -- Building Sophisticated Database Queries
Available: Copies:
101. 
Cover image for Designing world class e-learning : how IBM, GE, Harvard Business School, and Columbia University are succeeding at e-learning
Designing world class e-learning : how IBM, GE, Harvard Business School, and Columbia University are succeeding at e-learning
by 
Schank, Roger C., 1946-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001055757.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/2001055757.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Powerful Design and Delivery Principles. The Building Blocks of e-Learning: Scriptlets and the Learner
Available: Copies:
102. 
Cover image for Visual Basic .NET complete.
Visual Basic .NET complete.
by 
Sybex Inc.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0613/2002101980-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0613/2002101980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002101980-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
. Building Real-World Applications. Ch. 20. Planning Applications. Ch. 21. VS .NET Deployment Considerations
Available: Copies:
103. 
Cover image for Financial management for hospitality decision makers
Financial management for hospitality decision makers
by 
Guilding, Chris.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002071177.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002071177.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Financial management for hospitality decision makers / Guilding, Chris.
Available: Copies:
104. 
Cover image for The portable MBA in management
The portable MBA in management
by 
Cohen, Allan R.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002513115.html
Cover http://swbplus.bsz-bw.de/bsz102277915cov.htm
Format: 
Books
Publication Date 
2002
Excerpt: 
": building your protean career / Designing effective organizations / Managing human resources strategically
Available: Copies:
105. 
Cover image for Electronic commerce 2002 : a managerial perspective
Electronic commerce 2002 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2002
Excerpt: 
Web -- Selling on the Web: Revenue Models and Building a Web Presence -- Marketing on the Web
Available: Copies:
106. 
Cover image for Kick off your career : write a winning resume, ace your interview, negotiate a great salary
Kick off your career : write a winning resume, ace your interview, negotiate a great salary
by 
Wendleton, Kate.
Format: 
Books
Publication Date 
2002
Excerpt: 
Yourself -- How to Select Your Job Targets: Brainstorming Possible Jobs -- Building a Great Resume
Available: Copies:
107. 
Cover image for The creative arts : a process approach for teachers and children
The creative arts : a process approach for teachers and children
by 
Edwards, Linda Carol.
Format: 
Books
Publication Date 
2002
Excerpt: 
interdisciplinary unit -- Personal and professional growth -- 8. Beginning a new adventure -- Building a bridge
Available: Copies:
108. 
Cover image for Information systems : foundation of e-business
Information systems : foundation of e-business
by 
Alter, Steven.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009822922&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
Intelligence -- Networks and Telecommunications -- Information Systems Planning -- Building and Maintaining
Available: Copies:
109. 
Cover image for Execution : the discipline of getting things done
Execution : the discipline of getting things done
by 
Bossidy, Larry.
Format: 
Books
Publication Date 
2002
Excerpt: 
execution. Building block one : the leader's seven essential behaviors -- Building block two : creating the
Available: Copies:
110. 
Cover image for Economics : principles, problems, and policies
Economics : principles, problems, and policies
by 
McConnell, Campbell R.
Web bonus chapter : transition economies : Russia and China
Format: 
Books
Publication Date 
2002
Excerpt: 
, unemployment and inflation; building the aggregate expenditures model; aggregate expenditures -- the multiplier
Available: Copies:
111. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Connecting to the Internet Software Building a Web Site E-Commerce Consulting Introduction to HyperText
Available: Copies:
112. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
industry. Building on the success of previous editions, the authors have completely revised the text to
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113. 
Cover image for Mastering and using Microsoft Office XP : introductory course
Mastering and using Microsoft Office XP : introductory course
by 
Napier, H. Albert, 1944-
Format: 
Books
Publication Date 
2001
Excerpt: 
applications -- Quick start for Excel -- Entering and editing data in a worksheet -- Building worksheets
Available: Copies:
114. 
Cover image for Strategic management : concepts and cases
Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
diversified companies -- Evaluating the strategies of diversified companies -- Building resource strengths and
Available: Copies:
115. 
Cover image for Fundamentals of menu planning
Fundamentals of menu planning
by 
McVety, Paul J.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html
Format: 
Books
Publication Date 
2001
Excerpt: 
"An in-depth knowledge of menu planning is essential to building a successful foodservice concept
Available: Copies:
116. 
Cover image for The strategy-focused organization : how balanced scorecard companies thrive in the new business environment
The strategy-focused organization : how balanced scorecard companies thrive in the new business environment
by 
Kaplan, Robert S.
to access electronic resource
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009109100&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://ILS-AP-P1/mm-info/CoverContent/51399c.pdf
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Translating the Strategy to Operational Terms -- Building Strategy Maps -- Building Strategy Maps in Private
Available: Copies:
117. 
Cover image for AIDS : the challenge for South Africa
AIDS : the challenge for South Africa
by 
Whiteside, Alan, author.
Format: 
Books
Publication Date 
2000
Excerpt: 
AIDS -- pt 8. AIDS and the private sector -- pt 9. AIDS and nation building -- pt 10. The challenge of
Available: Copies:
118. 
Cover image for Media writer's handbook : a guide to common writing and editing problems
Media writer's handbook : a guide to common writing and editing problems
by 
Arnold, George T.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99025514.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99025514.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Part I. Building sentences. 25 ways to improve writing immediately. Nouns -- Pronouns -- Noun
Available: Copies:
119. 
Cover image for Value-based marketing : marketing strategies for corporate growth and shareholder value
Value-based marketing : marketing strategies for corporate growth and shareholder value
by 
Doyle, Peter, 1943-2003.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html
Format: 
Books
Publication Date 
2000
Excerpt: 
. Building brand equity -- Pricing for value -- Value-based communications -- Value-based Internet marketing.
Available: Copies:
120. 
Cover image for Construction materials for civil engineering
Construction materials for civil engineering
by 
Van Amsterdam, Errol.
Format: 
Books
Publication Date 
2000
Excerpt: 
Building materials.
Available: Copies:
121. 
Cover image for From Third World to first : the Singapore story, 1965-2000 : Singapore and the Asian economic boom
From Third World to first : the Singapore story, 1965-2000 : Singapore and the Asian economic boom
by 
Lee, Kuan Yew, 1923-2015.
Format: 
Books
Publication Date 
2000
Excerpt: 
Getting the basics right -- going it alone -- building an army from scratch -- Britain pulls out
Available: Copies:
122. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and
Available: Copies:
123. 
Cover image for Reporting and writing : basics for the 21st century
Reporting and writing : basics for the 21st century
by 
Scanlan, Christopher.
Format: 
Books
Publication Date 
2000
Excerpt: 
writing -- Finding and writing a lead -- Story forms: shaping the news -- Learning to listen: building
Available: Copies:
124. 
Cover image for E-business & e-commerce for managers
E-business & e-commerce for managers
by 
Deitel, Harvey M., 1945-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
-and-Mortar Businesses -- Internet and World Wide Web Resources -- Building an e-Business: Design, Development and
Available: Copies:
125. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: 
Books
Publication Date 
1999
Excerpt: 
developing targeted value offerings -- Developing value propositions and building brand equity. Tactical
Available: Copies:
126. 
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus
Available: Copies:
127. 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
new catalog -- Asking for a referral -- Building store traffic -- Congratulations on your birthday
Available: Copies:
128. 
Cover image for Crafting and implementing strategy : text and readings
Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Companies. 9. Implementing Strategy: Building Resource Capabilities and Structuring the Organization. 10
Available: Copies:
129. 
Cover image for Visual Basic 6 from the ground up
Visual Basic 6 from the ground up
by 
Cornell, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1012/98228333-b.html
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Organizing information via code -- Organizing information via controls -- Building larger projects -- VB
Available: Copies:
130. 
Cover image for Managing facilities
Managing facilities
by 
Jones, Christine, MIMgt. MHCIMA.
Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Format: 
Books
Publication Date 
1998
Excerpt: 
application of generic management techniques." "In hotels, buildings, land, assets, people and services are
Available: Copies:
131. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer
Available: Copies:
132. 
Cover image for Competitive intelligence : how to gather, analyze, and use information to move your business to the top
Competitive intelligence : how to gather, analyze, and use information to move your business to the top
by 
Kahaner, Larry.
Format: 
Books
Publication Date 
1997
Excerpt: 
intelligence in other countries ; Building a competitive intelligence system -- Issues, opportunities, and the
Available: Copies:
133. 
Cover image for International marketing strategy : contemporary readings
International marketing strategy : contemporary readings
by 
Doole, Isobel.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
This reader collects together key articles in international marketing, building on a four
Available: Copies:
134. 
Cover image for Psychology : an introduction for students in Southern Africa
Psychology : an introduction for students in Southern Africa
Psychology : an introduction for students in Southern Africa
by 
Louw, D. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
intelligence -- 8. Thinking and language -- Basic building blocks for thought -- Reasoning -- Decision making
Available: Copies:
135. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
. 5. Targeting Customers and Building Relationships -- Ch. 6. Managing Demand -- Pick a Card: Visa
Available: Copies:
136. 
Cover image for Competing in the information age : strategic alignment in practice
Competing in the information age : strategic alignment in practice
by 
Luftman, Jerry N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/95009343-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html
Format: 
Books
Publication Date 
1996
Excerpt: 
competitive strategies / Building global competence / Do you need an IT strategy? / Managing by wire: using IT
Available: Copies:
137. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
Customer Programs -- Ch. 9. Building an Internal Organization to Support Aftermarketing.
Available: Copies:
138. 
Cover image for Becoming a critically reflective teacher
Becoming a critically reflective teacher
by 
Brookfield, Stephen.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/95012699.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2825796&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/95012699.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/95012699.html
Format: 
Books
Publication Date 
1995
Excerpt: 
Building on the insights of his highly acclaimed earlier work, The Skillful Teacher, Stephen D
Available: Copies:
139. 
Cover image for A course in modern business statistics
A course in modern business statistics
by 
Sincich, Terry.
Format: 
Books
Publication Date 
1994
Excerpt: 
relationships between variables : regression (pt.1) -- 11. Model building and model diagnostics : regression (pt
Available: Copies:
140. 
Cover image for Competing for the future
Competing for the future
by 
Hamel, Gary.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1587865&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht006494103.pdf
Inhaltsverzeichnis Competing for the future
Format: 
Regular print
Publication Date 
1994
Excerpt: 
leverage -- Competing to shape the future -- Building gateways to the future -- Embedding the core
Available: Copies:
141. 
Cover image for Marketing management in South Africa
Marketing management in South Africa
Marketing management in South Africa
by 
Stanton, William.
Format: 
Books
Publication Date 
1992
Excerpt: 
Case studies : Airkon, City Lodge, Mutual Building Society.
Available: Copies:
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