From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
Title:
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
Author:
Morris, Michael, 1959-
ISBN:
9780981419947
Personal Author:
Publication Information:
Auckland Park [Johannesburg] : Affinity Advertising and Pub., 2011.
Physical Description:
303 pages : color illustrations ; 29 cm
Contents:
Brand and history narratives -- Feature articles -- Advertising articles -- Branding articles -- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies -- Corporate heritage profiles.
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