Marketing research : an applied orientation

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Title:

Marketing research : an applied orientation

Author:

Malhotra, Naresh K.

ISBN:

9780132428019

Personal Author:

Malhotra, Naresh K.

Edition:

2nd ed., International ed.

Publication Information:

Physical Description:

xxxiii, 890 pages : illustrations, portraits ; 26 cm

Subject Term:

Marketing research.

Marketing research -- Methodology.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000050931	658.83 MAL	1	Searching... Unknown

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.

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