Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus

. Media content and media audiences.

your audiences using the key digital marketing platforms. This new edition has been streamlined to

and inform African governments, policy makers, practitioners, as well as scholarly audiences on the

Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and

with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4

research design and interpreting research data -- Research of advertising, mass-media audiences and mass