Search Results for Awareness.

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A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

Nxumalo, Lungile Zenda.

Format:

Manuscript

Publication Date

2016

Excerpt:

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya

Available: Copies:

Game-based learning, gamification in education and serious games

Carvalho, Carlos Vaz de, editor.

Format:

Books

Publication Date

2022

Excerpt:

could enhance the effectiveness and outreach of education, advertising, social awareness, health

Available: Copies:

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

of the customer journey, from initial awareness through evaluation, transaction, servicing, and

Available: Copies:

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics

Available: Copies:

Interaction design : beyond human-computer interaction

Sharp, Helen, author.

Format:

Books

Publication Date

2019

Excerpt:

Co-presence; 5.5.1 Physical Coordination; 5.5.2 Awareness; 5.5.3 Shareable Interfaces; 5.6 Social

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip

Available: Copies:

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

perception / Bin Shen, Jaehee Jung, Pui-Sze Chow, and Szeman Wong -- How brand awareness relates to market

Available: Copies:

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

understanding of people and an awareness of their needs, the text moves through the creative process step by

Available: Copies:

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

Available: Copies:

10.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

awareness -- Notes -- Index.

Available: Copies:

11.

Communicating with a vision

Shober, Dianne.

Format:

Books

Publication Date

2008

Excerpt:

: language awareness in the workplace -- Selling yourself : constructing a successful CV.

Available: Copies:

12.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications

Available: Copies:

13.

The Eames lounge chair : an icon of modern design

Eidelberg, Martin P.

cover art http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=1858943027:srcdbname=worldcat:fromExternal=true&sessionid=0

Format:

Books

Publication Date

2006

Excerpt:

of "Mid-Century Modern" design - and a key indicator of design awareness." "With more than two

Available: Copies:

14.

Purple cow : transform your business by being remarkable

Godin, Seth.

Format:

Books

Publication Date

2005 2004

Excerpt:

? -- Why the Wall Street Journal annoys me so much -- Awareness is not the point -- The will and the way

Available: Copies:

15.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

based on their sensory awareness. (The top three: Singapore Airlines, Apple, and Disney.)"--Jacket.

Available: Copies:

16.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Creativity -- Advertising and Awards -- Advertising and Awareness -- Advertising and Sales -- Advertising and

Available: Copies:

17.

Handbook of children and the media

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

stereotyping : past, present, future / Television, children, and multicultural awareness : comprehending the

Available: Copies:

18.

Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

Format:

Books

Publication Date

1999

Excerpt:

Loss of Trust -- Case History: Avon: 'Breast Cancer Awareness Crusade' -- The Diana Effect and the

Available: Copies:

19.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Awareness and Low-Involvement Persuasion -- 9. Creative Execution Tactics: High-Involvement Persuasion -- 10

Available: Copies:

20.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

from 18 strategic alternatives; determining the awareness and attitude communication goals that will

Available: Copies:

21.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Awareness? -- How Awareness Works to Help the Brand -- The Power of Old Brand Names -- How to Achieve

Available: Copies:

22.

Space and place : the perspective of experience

Tuan, Yi-fu, 1930-

Format:

Books

Publication Date

1977

Excerpt:

space and place -- Architectural space and awareness -- Time in experiential space -- Intimate

Available: Copies:

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