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1. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
2. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
3. 
Cover image for Corporate creativity : developing an innovative organization
Corporate creativity : developing an innovative organization
by 
Lockwood, Thomas.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Technological innovations -- Management.
Available: Copies:
4. 
Cover image for Strategy pure and simple II : how winning companies dominate their competitors
Strategy pure and simple II : how winning companies dominate their competitors
by 
Robert, Michel, 1941-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Quantitative, Not Qualitative -- Management Uses Rose-Colored Glasses -- Numbers Planning Discourages Risk
Available: Copies: