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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
2. 
Cover image for Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Customer relations.
Available: Copies:
3. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
4. 
Cover image for Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II
Available: Copies:
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business
Available: Copies:
7. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products
Available: Copies:
8. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
9. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
11. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
by 
Aamodt, Michael G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
17. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
18. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Technological developments for marketing communication Internet customer and relationship marketing Theoretical
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
by 
Manning, Anthony D.
Format: 
Books
Publication Date 
1989
Excerpt: 
Customer relations.
Available: Copies:
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