Search Results for Customer services.

1.

Marketing management : a South African perspective

by

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Available: Copies:

2.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

Available: Copies:

3.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

Available: Copies:

4.

Kellogg on branding in a hyper-connected world

by

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

Available: Copies:

5.

Marketing 4.0 : moving from traditional to digital

by

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers

Available: Copies:

6.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

Available: Copies:

7.

Marketing 3.0 : from products to customers to the human spirit

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.

Available: Copies:

8.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

Available: Copies:

9.

Managing supply chains : a logistics approach with student CD

by

Langley, C. John, 1946-

Format:

Books

Publication Date

2008

Excerpt:

analysis -- Supply chain technology, managing information flows -- Demand management and customer services

Available: Copies:

10.

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Customer services -- Marketing.

Available: Copies:

11.

Cover image for A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

by

Paruk, Tasneem.

Format:

Manuscript

Publication Date

2007

Excerpt:

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in

Available: Copies:

12.

Dancing with the customer : 101 lessons towards service supremacy

by

Dorrian, Paul.

Format:

Books

Publication Date

2007

Excerpt:

Dancing with the customer : 101 lessons towards service supremacy / Dorrian, Paul.

Available: Copies:

13.

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Demand -- Part III. Connecting with Customers: Chapter 5 -- Creating Customer Value, Satisfaction

Available: Copies:

14.

Branded customer service : the new competitive edge

by

Barlow, Janelle, 1943-

Format:

Books

Publication Date

2006 2004

Excerpt:

Branded customer service : the new competitive edge / Barlow, Janelle, 1943-

Available: Copies:

15.

Foundations of marketing

by

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy

Available: Copies:

16.

Introduction to marketing

by

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

managing products -- Services and nonprofit organization marketing -- Distribution decisions -- Marketing

Available: Copies:

17.

Ten deadly marketing sins : signs and solutions

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html

Format:

Books

Publication Date

2004

Excerpt:

's product and service policies need tightening -- Your company's brand-building and communication skills are

Available: Copies:

18.

Principles of marketing

by

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services

Available: Copies:

19.

Internet marketing : readings and online resources

by

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

brand image, enhance customer relations, and create entirely new distribution channels for products and

Available: Copies:

20.

Truth, lies, and advertising : the art of account planning

by

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

Advertising agencies -- Customer services -- United States.

Available: Copies:

21.

Services marketing

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Services marketing / Lovelock, Christopher H.

Available: Copies:

22.

How to get new business in 90 days and keep it forever : the Wendy Evans guide to successful marketing

by

Evans, Wendy, 1940-

Format:

Books

Publication Date

1993

Excerpt:

Customer services.

Available: Copies:

23.

World class! : strategies for winning with your customer.

by

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

Customer services.

Available: Copies:

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