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1. 
Cover image for IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)
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2. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Duncan, Tom (Thomas R.)
Available: Copies:
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