Title:
Marketing principles and best practices
Author:
Hoffman, K. Douglas.
ISBN:
9780324200447
9780324221350
9780324225181
9780324225198
Edition:
3rd ed.
Publication Information:
Mason, Ohio : Thomson/South-Western, ©2005.
Physical Description:
xlii, 598 pages : color illustrations ; 29 cm
General Note:
Revised edition of: Marketing : best practices. 2nd ed. c2003.
Abstract:
Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.
Subject Term:
Added Author:
Added Uniform Title:
Marketing.