Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

How Nike did it : Nike sparking innovations through empathic design : a case study

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Framed minds : a study of consumer agency in new media space

Exploratory study into the impact of sensory branding for common household product categories

A Moyo case study : identifying key activities which drive a positive brand image