Marketing research : an applied orientation

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Title:

Marketing research : an applied orientation

Author:

Malhotra, Naresh K.

ISBN:

9780724810161

Edition:

2nd ed.

Publication Information:

Physical Description:

xxiv, 824 pages ; 26 cm

General Note:

This is the 2nd ed. of the Australian version of the book, different from the 2nd [US] ed., by Naresh K. Malhotra alone (1996), and the 2nd European ed., by Naresh K. Malhotra and David F. Birks (2003).

Subject Term:

Marketing research.

Marketing research. (OCoLC)fst01010284

Added Author:

Malhotra, Naresh K.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015707702	658.83 M249M 2002	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025507654	658.83 M249M 2002	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015707835	658.83 M249M 2002	3	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007023	658.83 MAL	1	Searching... Unknown

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