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1. 
Cover image for No name face
No name face
No name face
by 
Doolabh, Roshika.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
No name face / Doolabh, Roshika.
Available: Copies:
2. 
Cover image for My name is Charles Saatchi and I am an artoholic : everything you need to know about art, ads, life, God and other mysteries, and weren't afraid to ask--
My name is Charles Saatchi and I am an artoholic : everything you need to know about art, ads, life, God and other mysteries, and weren't afraid to ask--
My name is Charles Saatchi and I am an artoholic : everything you need to know about art, ads, life, God and other mysteries, and weren't afraid to ask--
by 
Saatchi, Charles Nathan, 1943-
Format: 
Books
Publication Date 
2009
Excerpt: 
My name is Charles Saatchi and I am an artoholic : everything you need to know about art, ads, life
Available: Copies:
3. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: 
Books
Publication Date 
1991
Excerpt: 
Managing brand equity : capitalizing on the value of a brand name / Aaker, David A.
Available: Copies:
4. 
Cover image for Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
5. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand name products.
Available: Copies:
6. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Brand name products.
Available: Copies:
7. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products -- Management.
Available: Copies:
8. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products.
Available: Copies:
9. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand name products.
Available: Copies:
10. 
Cover image for Brands and branding South Africa 26
Brands and branding South Africa 26
Brands and branding South Africa 26
by 
Affirnity Advertising and Publishing
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand name products -- South Africa
Available: Copies:
11. 
Cover image for Brands and branding South Africa 2019
Brands and branding South Africa 2019
Brands and branding South Africa 2019
by 
Affirnity Advertising and Publishing
Format: 
Books
Publication Date 
2019
Excerpt: 
Brand name products -- South Africa
Available: Copies:
12. 
Cover image for Brands and branding 24 South Africa
Brands and branding 24 South Africa
Brands and branding 24 South Africa
by 
Affinity Advertising & Publishing
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products -- Case Studies.
Available: Copies:
13. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Glossary -- Endnotes -- Name index -- Subject index.
Available: Copies:
14. 
Cover image for Beloved brands : playbook for how to build a brand your consumers will love
Beloved brands : playbook for how to build a brand your consumers will love
by 
Robertson, Graham, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products.
Available: Copies:
15. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products.
Available: Copies:
16. 
Cover image for Brands and branding South Africa 2016.
Brands and branding South Africa 2016.
Brands and branding South Africa 2016.
by 
Affinity Advertising & Publishing.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
17. 
Cover image for The brand book : Mauritius 2016
The brand book : Mauritius 2016
The brand book : Mauritius 2016
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand name products.
Available: Copies:
18. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
19. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Brand name products.
Available: Copies:
20. 
Cover image for Power brands : measuring, making, and managing brand success
Power brands : measuring, making, and managing brand success
by 
Perrey, Jesko, author.
Format: 
Regular print
Publication Date 
2015
Excerpt: 
Brand name products -- Management.
Available: Copies:
21. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand name products.
Available: Copies:
22. 
Cover image for Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
23. 
Cover image for Social research methods : qualitative and quantitative approaches
Social research methods : qualitative and quantitative approaches
by 
Neuman, W. Lawrence (William Lawrence), 1950- author.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927
Format: 
Books
Publication Date 
2014
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
24. 
Cover image for Brand schizo
Brand schizo
Brand schizo
by 
Stopforth, Mike.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- Management.
Available: Copies:
25. 
Cover image for Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
by 
Brands and Branding, South Africa.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
26. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- Management.
Available: Copies:
28. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- South Africa -- Management.
Available: Copies:
29. 
Cover image for Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
30. 
Cover image for The graphic designer's business survival guide
The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: 
Books
Publication Date 
2013
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
31. 
Cover image for Media and society
Media and society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
name? Language and the social construction of reality -- Mediation and representation -- Texts
Available: Copies:
32. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products.
Available: Copies:
34. 
Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
35. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- Management.
Available: Copies:
36. 
Cover image for How to set up & run a fashion label
How to set up & run a fashion label
by 
Meadows, Toby.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know
Available: Copies:
37. 
Cover image for Pro C# 5.0 and the .NET 4.5 framework
Pro C# 5.0 and the .NET 4.5 framework
by 
Troelsen, Andrew W.
Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Resolving Name Clashes with Fully Qualified Names -- Resolving Name Clashes with Aliases -- Creating Nested
Available: Copies:
38. 
Cover image for Brand management
Brand management
Brand management
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- Management.
Available: Copies:
39. 
Cover image for The Sage handbook of qualitative research
The Sage handbook of qualitative research
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html
Format: 
Books
Publication Date 
2011
Excerpt: 
justice research / In the name of human rights: I say (how) you (should) speak (before I listen) / Jazz
Available: Copies:
40. 
Cover image for From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
by 
Morris, Michael, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- South Africa -- History.
Available: Copies:
41. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
42. 
Cover image for Accounting : an introduction
Accounting : an introduction
by 
McLaney, E. J.
View this book online, via DawsonERA, both on- and off-campus
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
43. 
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
44. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Public opinion.
Available: Copies:
45. 
Cover image for Ideas delivered.
Ideas delivered.
Ideas delivered.
by 
HKLM.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
46. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
47. 
Cover image for Practice-led research, research-led practice in the creative arts
Practice-led research, research-led practice in the creative arts
by 
Smith, Hazel, 1950-
E-book - Full text from Dawsonera
Format: 
Books
Publication Date 
2009
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
48. 
Cover image for BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
by 
Adamson, Allen P.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Brand name products.
Available: Copies:
51. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
52. 
Cover image for The encyclopaedia of brands & branding in South Africa 2008.
The encyclopaedia of brands & branding in South Africa 2008.
The encyclopaedia of brands & branding in South Africa 2008.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
53. 
Cover image for Brandovation : celebrating your brand
Brandovation : celebrating your brand
Brandovation : celebrating your brand
by 
Eberl, Nikolaus.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
54. 
Cover image for Logo savvy : top brand-design firms share their naming and identity strategies
Logo savvy : top brand-design firms share their naming and identity strategies
by 
Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
"How do you create a name for your company, product, or service? What should its look be? Logo
Available: Copies:
55. 
Cover image for Brandscapes : architecture in the experience economy
Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
56. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
57. 
Cover image for Thinkin?
Thinkin?
Thinkin?
by 
HKLM.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Management.
Available: Copies:
59. 
Cover image for Designing brand experiences
Designing brand experiences
by 
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
60. 
Cover image for Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
that are being used by big-name brands, non-profit organizations and individuals to promote themselves
Available: Copies:
62. 
Cover image for Gender trouble : feminism and the subversion of identity
Gender trouble : feminism and the subversion of identity
by 
Butler, Judith, 1956-
Klappentext
Klappentext
Klappentext
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006003260.html
Format: 
Books
Publication Date 
2006 1999
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
63. 
Cover image for Branded customer service : the new competitive edge
Branded customer service : the new competitive edge
by 
Barlow, Janelle, 1943-
Format: 
Books
Publication Date 
2006 2004
Excerpt: 
Brand name products.
Available: Copies:
64. 
Cover image for Africa's media, democracy, and the politics of belonging
Africa's media, democracy, and the politics of belonging
by 
Nyamnjoh, Francis B., 1961-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013004758&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book review (H-Net) http://www.h-net.org/reviews/showrev.php?id=11845
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction : media, belonging and democratisation in Africa -- 1. In the name of democracy : the
Available: Copies:
65. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
66. 
Cover image for Superbrands : an insight into many of South Africa's strongest brands
Superbrands : an insight into many of South Africa's strongest brands
Superbrands : an insight into many of South Africa's strongest brands
by 
Sadler, Eamonn.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products -- South Africa.
Available: Copies:
67. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
Available: Copies:
68. 
Cover image for Design
Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
Available: Copies:
69. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
Available: Copies:
70. 
Cover image for Brand new justice : how branding places and products can help the developing world
Brand new justice : how branding places and products can help the developing world
by 
Anholt, Simon.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Developing countries.
Available: Copies:
71. 
Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
72. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
73. 
Cover image for Beyond branding : how the new values of transparency and integrity are changing the world of brands
Beyond branding : how the new values of transparency and integrity are changing the world of brands
by 
Ind, Nicholas.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
Brand name products.
Available: Copies:
75. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
77. 
Cover image for Lovemarks : the future beyond brands
Lovemarks : the future beyond brands
by 
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Forecasting.
Available: Copies:
78. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
79. 
Cover image for Media now : understanding media culture and technology
Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Internet? -- Media impact : what's in a name? -- Media impact : join the debate -- Media and culture
Available: Copies:
81. 
Cover image for Vanity, vitality, and virility : the science behind the products you love to buy
Vanity, vitality, and virility : the science behind the products you love to buy
Vanity, vitality, and virility : the science behind the products you love to buy
by 
Emsley, John.
ebrary http://site.ebrary.com/id/10180683
MyiLibrary http://www.myilibrary.com?id=75217
Table of contents http://catdir.loc.gov/catdir/toc/fy051/2004041450.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0722/2004041450-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0617/2004041450-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
scientist who first isolated vitamin C and wanted to name it "godnose", because he had no idea what the
Available: Copies:
82. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
Brand name products -- Management.
Available: Copies:
83. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products.
Available: Copies:
84. 
Cover image for Added Value : the alchemy of brand-led growth
Added Value : the alchemy of brand-led growth
by 
Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
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Books
Publication Date 
2003
Excerpt: 
Brand name products.
Available: Copies:
85. 
Cover image for Branding : [brand strategy, design, and implementation of corporate and product identity]
Branding : [brand strategy, design, and implementation of corporate and product identity]
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management.
Available: Copies:
87. 
Cover image for After image : mind-altering marketing
After image : mind-altering marketing
by 
Grant, John, 1964-
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Brand name products.
Available: Copies:
88. 
Cover image for Before the brand : creating the unique DNA of an enduring brand identity
Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
89. 
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
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Books
Publication Date 
2003
Excerpt: 
article -- 4. Giving meaning to the brand -- 5. Two routes of brand development -- 6. The brand name as
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90. 
Cover image for $Ellebrity : my angling and tangling with famous people
$Ellebrity : my angling and tangling with famous people
by 
Lois, George.
Format: 
Books
Publication Date 
2003
Excerpt: 
, Ralph Lauren: The First-Name Fame Game -- Bob Cousy, Whitey Ford, Boomer Esiason, Mrs. Alan King
Available: Copies:
91. 
Cover image for Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
2003 2001
Excerpt: 
Brand name products.
Available: Copies:
92. 
Cover image for A new brand world : 8 principles for achieving brand leadership in the 21st century
A new brand world : 8 principles for achieving brand leadership in the 21st century
by 
Bedbury, Scott.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Brand name products.
Available: Copies:
93. 
Cover image for History after apartheid : visual culture and public memory in a democratic South Africa
History after apartheid : visual culture and public memory in a democratic South Africa
by 
Coombes, Annie E.
Table of contents http://catdir.loc.gov/catdir/toc/ecip042/2003007682.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010300260&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books
Publication Date 
2003
Excerpt: 
-- New histories for old : museological strategies -- What's in a name? : the place of "ethnicity" in the
Available: Copies:
94. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
95. 
Cover image for On brand
On brand
by 
Olins, Wally, 1930-2014.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products.
Available: Copies:
96. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Strategic brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management.
Available: Copies:
97. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
98. 
Cover image for Uncommon practice : people who deliver a great brand experience
Uncommon practice : people who deliver a great brand experience
by 
Smith, Shaun.
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
100. 
Cover image for Branding : from brief to finished solution
Branding : from brief to finished solution
by 
Mono (Firm)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
101. 
Cover image for Brand South Africa : alive with possibilities.
Brand South Africa : alive with possibilities.
Brand South Africa : alive with possibilities.
by 
International Marketing Council of South Africa.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
102. 
Cover image for Zulu names
Zulu names
by 
Koopman, Adrian.
Format: 
Books
Publication Date 
2002 1999
Excerpt: 
Name.
Available: Copies:
103. 
Cover image for IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
105. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A., 1938-
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Management.
Available: Copies:
106. 
Cover image for International style : modernist architecture from 1925 to 1965
International style : modernist architecture from 1925 to 1965
by 
Khan, Hasan-Uddin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Preface : "What's in a name?" -- The European modernists (1919-1933): emerging Internationalism
Available: Copies:
107. 
Cover image for Soon : brands of tomorrow
Soon : brands of tomorrow
by 
Blackwell, Lewis.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Brand name products -- Pictorial works.
Available: Copies:
108. 
Cover image for I want to change the world
I want to change the world
by 
Rashid, Karim, 1960-
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001087797.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001087797.html
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Publication Date 
2001
Excerpt: 
brink of household-name celebrity, he is already a superstar among design aficionados." "Rashid was born
Available: Copies:
109. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products.
Available: Copies:
110. 
Cover image for Positioning : the battle for your mind
Positioning : the battle for your mind
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free
Available: Copies:
111. 
Cover image for It's not about size : bigger brands for smaller businesses
It's not about size : bigger brands for smaller businesses
by 
Dickinson, Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
112. 
Cover image for The 11 immutable laws of Internet branding
The 11 immutable laws of Internet branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
113. 
Cover image for Designing brands : market success through graphic distinction
Designing brands : market success through graphic distinction
by 
Schrubbe-Potts, Emily.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
114. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format: 
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Publication Date 
2000
Excerpt: 
Brand name products -- United States -- Management.
Available: Copies:
115. 
Cover image for Life style
Life style
by 
Mau, Bruce.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Audition -- Inventing a voice -- The spelling of Mr. Kwinter's proper name -- Chris Marker's favorite
Available: Copies:
116. 
Cover image for How the Web was born : the story of the World Wide Web
How the Web was born : the story of the World Wide Web
by 
Gillies, James.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0637/2001274436-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/2001274436-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0637/2001274436-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
tool into a telecommunications revolution. Now a household name, the World Wide Web is part of the
Available: Copies:
117. 
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Brand name products.
Available: Copies:
118. 
Cover image for Psychology : fields of application
Psychology : fields of application
by 
Stec, Astrid M.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Format: 
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Publication Date 
1999
Excerpt: 
. Applied psychology, today and tomorrow / Astrid M. Stec -- Citations -- References -- Name index
Available: Copies:
119. 
Cover image for Brand warriors : corporate leaders share their winning strategies
Brand warriors : corporate leaders share their winning strategies
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
1999 1997
Excerpt: 
Brand name products.
Available: Copies:
120. 
Cover image for Strategic brand management : building, measuring and managing brand equity
Strategic brand management : building, measuring and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
1998
Excerpt: 
Brand name products -- Management.
Available: Copies:
121. 
Cover image for Art, space and the city : public art and urban futures
Art, space and the city : public art and urban futures
by 
Miles, Malcolm.
to access electronic resource
Book review (H-Net) http://www.h-net.org/review/hrev-a0b6p5-aa
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/96048742-d.html
Format: 
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Publication Date 
1997
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http
Available: Copies:
123. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Brand name products -- Management.
Available: Copies:
124. 
Cover image for Against an African sky and other stories
Against an African sky and other stories
by 
Karodia, Farida.
Format: 
Books
Publication Date 
1995
Excerpt: 
Against an African sky -- Billy -- Getting through the night -- Crossmatch -- In the name of love.
Available: Copies:
125. 
Cover image for Art deco
Art deco
Art deco
by 
Weber, Eva.
Format: 
Books
Publication Date 
1989
Excerpt: 
and the Orient Express. Taking its name from the Exposition Internationale des Arts Décoratifs et
Available: Copies:
126. 
Cover image for New inscapes : a collection of verse
New inscapes : a collection of verse
New inscapes : a collection of verse
by 
Malan, Robin.
Format: 
Books
Publication Date 
1986
Excerpt: 
. John Gillespie Magee: High flight. Magoleng wa Selepe: My name.
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