Pricing management / Cant, M. C. (Michael Colin), 1957-

Pricing, hedging, and trading exotic options : understand the intricacies of exotic options and how

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Pricing.

-- Product pricing : Catalog pricing ; Pricing terms ; Discounts ; Selling prices ; Deposits, down payments

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing

facilities -- The operation of a warehouse -- The transport system -- Transport cost structures and pricing

Electronic Channels -- Exploring Business Models: Pricing and Revenue Management -- Educating Customers and

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

customer profitability through pricing Pricing basics: a 60-second primer ; Price hikes and drops: match

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

communications with pricing strategy. Within the chapters, contributors identify best practices.

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All

the organisation -- App. 1. Price strategies and corresponding methods of pricing -- App. 2. The

. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17

: the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing

, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.

communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan

considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics

management -- Pricing strategies and determination -- Marketing on the Internet.

communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service

and sales management -- Pricing for international markets -- Negotiating with international customers

; establishing specific objectives and strategies for tactical tool components: products, pricing, promotion

Supplementary Services -- Ch. 9. Understanding Costs and Developing Pricing Strategies -- Ch. 10. Communicating

-- Product and service concepts and strategies -- Pricing concepts and strategies -- Marketing channels and