Handbook of public relations / Skinner, J. C. (J. Chris)

Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations : African perspectives / Rensburg, Ronél S.

Handbook of public relations Skinner ...[et al.]

Public relations : strategies and tactics / Wilcox, Dennis L.

Public relations : theory and practice / Fourie, Letitia Engela, editor.

Public relations : theory and practice / Fourie, L., editor.

Public relations : South African perspectives / Rensburg, Ronél S.

The PR business : an insider's guide to real-life public relations / Bell, Quentin.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

Public relations.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

private life of public relations -- The propaganda puzzle -- The dark arts -- insight in to the Sunday

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

: public relations, sponsorship, and corporate advertising.

resource function -- The administrative function -- The public relations function.

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

write for the media - journalists and public relations professionals alike. It challenges writers to

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

relations venues -- Media impact : cyber crisis, a new public relations worry -- Genres : forms of public

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Corporations -- Public relations.

Owns Journalists -- Hacks v. Flaks: Journalism and Public Relations -- Murder is my Meat: The Ethics of

History after apartheid : visual culture and public memory in a democratic South Africa / Coombes

Public relations.

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

-- 3. Public relations and the marketing communication campaign.

Public relations.

/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Small business -- Public relations.

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

. Development of Organizational Theories : Classical and Scientific Management Theories -- 5. Human Relations