Small business management : an entrepreneurial emphasis

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Title:

Author:

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

ISBN:

9780324065541

9780324165951

Personal Author:

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Edition:

12th ed.

Publication Information:

Mason, Ohio : Thomson South-Western, c2003.

Physical Description:

xiv, 786 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 inch.)

Contents:

pt. 1. Entrepreneurship and small business -- 1. The winning hand of entrepreneurship -- pt. 2. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global opportunities -- pt. 3. Pursuing new venture opportunities -- 5. Startups and buyouts -- 6. Franchising opportunities -- The family business -- pt. 4. The new venture business plan -- 8. The role of the business plan -- 9. Developing the marketing plan -- 10. Management teams, organizational forms, and strategic alliances -- 11. Selecting a location and planning the facilities -- 12. Projecting financial requirements -- 13. Finding sources of financing -- 14. Exit strategies -- pt. 5. Small business marketing -- 15. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17. Promotional strategies -- pt. 6. Small business management -- 18. Professional management in the growing firm -- 19. Managing human resources -- 20. Quality management and the operations process -- 21. Social and ethical issues -- pt. 7. Financial management in the entrepreneurial firm -- 22. Evaluating financial performance -- 23. Managing the firm's assets -- 24. Risk and insurance -- Visualizing the end: building a legacy.

Abstract:

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is entitled "Preparing the business plan : to accompany Small business management".

Subject Term:

Small business -- Management.

Added Author:

Moore, Carlos W.

Petty, J. William, 1942-

Electronic Access:

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

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Summary

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.