Title:
ADVERTISING AND INTEGRATED BRAND PROMOTION.
Author:
SCHEINBAUM, ANGELINE CLOSE.
ISBN:
9780357721407
Personal Author:
Publication Information:
[S.l.] : CENGAGE LEARNING, 2022.
Contents:
1.Advertising and integrated Brand promotion in Business and Society-- 2.Analyzing the environment for advertising and integrated brand promotion-- 3.The creative process-- 4. The Media process-- 5Integrated brand promotion