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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig, author.

Format:

Books

Publication Date

2018

Excerpt:

Sales promotion -- Textbooks.

Available: Copies:

Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

Available: Copies:

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

10.

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

Available: Copies:

11.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

12.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self-promotion

Available: Copies:

13.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Available: Copies:

14.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

15.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

16.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

Available: Copies:

17.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

18.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

Available: Copies:

19.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

points -- 43. Cost per gross rating point -- 44. Sales premiums -- 45. Promotion profit -- 46. Response

Available: Copies:

20.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

21.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

22.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

23.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

24.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

25.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

26.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total

Available: Copies:

27.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.

Available: Copies:

28.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan

Available: Copies:

29.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan

Available: Copies:

30.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

31.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

32.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

33.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Available: Copies:

34.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

Available: Copies:

35.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

36.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales

Available: Copies:

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