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1. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
by 
Fourie, Pieter J. (Pieter Jacobus), 1950-
Format: 
Books
Publication Date 
2017
Excerpt: 
Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J
Available: Copies:
by 
Laher, Zaheer.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Analysis Orlando Pirates Football Club make use of social media in building their brand equity /
Available: Copies:
by 
Peake, Fiona.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
To like or not to like : an exploration of how South African brands use social media / Peake, Fiona.
Available: Copies:
by 
De Klerk, Chelsea Dee.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
An analysis of the evolving implementation of social media in positioning a brand campaign : case
Available: Copies:
by 
Robertson, Randy.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Silence as a crisis communications strategy on social media / Robertson, Randy.
Available: Copies:
by 
Sadleir, Emma.
Format: 
Books
Publication Date 
2014
Excerpt: 
Don't film yourself having sex : and other legal advice to see you through the age of social media /
Available: Copies:
by 
Gounder, Bhavna.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Selfie culture : to explore the motivations of social media selfies takers and the correlation, if
Available: Copies:
11. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
12. 
Cover image for Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
cutting-edge topics, including global, social media, business-to-business, in-house, and small agency
Available: Copies:
13. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18
Available: Copies:
14. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
requires them to understand and execute on branding initiatives, advertising campaigns, social media, and
Available: Copies:
15. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a
Available: Copies:
16. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
Available: Copies:
17. 
Cover image for Your research project : designing, planning, and getting started
by 
Walliman, Nicholas, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips
Available: Copies:
18. 
Cover image for Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Social media -- Marketing.
Available: Copies:
19. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
21. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience
Available: Copies:
22. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building
Available: Copies:
23. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
25. 
Cover image for Android 6 for programmers : an app-driven approach, 3/E
by 
Deitel, Paul J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
to market them via social media and monetize them with in-app advertising, in-app billing, virtual
Available: Copies:
26. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
27. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
engage in effective business communication. Social media and new communication forms, however, come with
Available: Copies:
29. 
Cover image for Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
engage in effective business communication. Social media and new communication forms, however, come with
Available: Copies:
30. 
Cover image for The digital media handbook
by 
Dewdney, Andrew, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
SOCIAL SCIENCE -- Media Studies.
Available: Copies:
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
32. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media.
Available: Copies:
33. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising
Available: Copies:
34. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods
Available: Copies:
35. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
37. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
Available: Copies:
38. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
Available: Copies:
39. 
Cover image for Media and society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
40. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
41. 
Cover image for UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn
Available: Copies:
42. 
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of media and communication research : qualitative and quantitative methodologies /
Available: Copies:
43. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media.
Available: Copies:
44. 
Cover image for Approach and language
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language
Available: Copies:
45. 
Cover image for Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Environment, media and communication / Hansen, Anders, 1957-
Available: Copies:
46. 
Cover image for Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus Linkedln
Available: Copies:
47. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media.
Available: Copies:
by 
Scher, Marion.
Format: 
Books
Publication Date 
2009
Excerpt: 
Surviving the SA media : building bridges to make the media more accessible / Scher, Marion.
Available: Copies:
49. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
Available: Copies:
50. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Format: 
Books
Publication Date 
2008
Excerpt: 
, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful
Available: Copies:
51. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
52. 
Cover image for Media & society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2008
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
53. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
Social media -- Marketing.
Available: Copies:
54. 
Cover image for A world history of photography
by 
Rosenblum, Naomi.
Format: 
Books
Publication Date 
2007
Excerpt: 
photography : another aspect 1890-1920 -- Documentation : the social scene to 1945 -- Illuminating injustice
Available: Copies:
55. 
Cover image for Putting people in the picture : visual methodologies for social change
by 
De Lange, Naydene.
Format: 
Books
Publication Date 
2007
Excerpt: 
Putting people in the picture : visual methodologies for social change / De Lange, Naydene.
Available: Copies:
56. 
Cover image for Environmental sociology
by 
Hannigan, John A., 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Environmentalism -- Social aspects.
Available: Copies:
57. 
Cover image for Baba : men and fatherhood in South Africa
by 
Richter, Linda M.
Format: 
Books
Publication Date 
2006
Excerpt: 
including the input of class and race issues to the portrayal of fathers in the media. By turning attention
Available: Copies:
58. 
Cover image for Blog! : how the newest media revolution is changing politics, business, and culture
by 
Kline, David, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
Blog! : how the newest media revolution is changing politics, business, and culture / Kline, David
Available: Copies:
59. 
Cover image for Theories of human communication
by 
Littlejohn, Stephen W.
Format: 
Books
Publication Date 
2005
Excerpt: 
development of self -- Social construction of self -- The social construction of emotion -- The presentational
Available: Copies:
60. 
Cover image for The call of the mall
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2004
Excerpt: 
examination of malls as reflections of commercial and social culture considers what malls mean to ordinary
Available: Copies:
61. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
Available: Copies:
62. 
Cover image for The power of identity
by 
Castells, Manuel, 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
Information technology -- Social aspects.
Available: Copies:
63. 
Cover image for Proverbs : a handbook
by 
Mieder, Wolfgang.
Format: 
Books
Publication Date 
2004
Excerpt: 
wisdom literature -- Pedagogy and language teaching -- Iconography : proverbs as art -- Mass media and
Available: Copies:
64. 
Cover image for World graphic design : contemporary graphics from Africa, the Far East, Latin America and the Middle East
by 
Caban, Geoffrey.
Format: 
Books
Publication Date 
2004
Excerpt: 
designers who have sought to combine traditional forms of cultural expression with modern media, to use
Available: Copies:
by 
Waugh, Tara.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
66. 
Cover image for New media : a critical introduction
by 
Lister, Martin, 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
New media : a critical introduction / Lister, Martin, 1947-
Available: Copies:
67. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
68. 
Cover image for Convergence design : creating the user experience for interactive television, wireless, and broadband
by 
Curran, Steve.
Format: 
Books
Publication Date 
2003
Excerpt: 
Internet -- Social aspects.
Available: Copies:
69. 
Cover image for The new media book
by 
Harries, Dan, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
The new media book / Harries, Dan, 1963-
Available: Copies:
70. 
Cover image for Living in the Information Age : a new media reader
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
Living in the Information Age : a new media reader / Bucy, Erik P., 1963-
Available: Copies:
71. 
Cover image for Cultural theory and popular culture : an introduction
by 
Storey, John, 1950-
Format: 
Books
Publication Date 
2001
Excerpt: 
, Feminism as Social Practice, Men's Studies and Masculinities. Illustrations have been added." "The new
Available: Copies:
72. 
Cover image for Communication and democratic reform in South Africa
by 
Horwitz, Robert Britt.
Format: 
Books
Publication Date 
2001
Excerpt: 
society activism, embodying a post-social democratic ideal, largely won out over the powerful forces of
Available: Copies:
73. 
Cover image for Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
"oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change
Available: Copies:
75. 
Cover image for The digital dialectic : new essays on new media
by 
Lunenfeld, Peter.
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
The digital dialectic : new essays on new media / Lunenfeld, Peter.
Available: Copies:
76. 
Cover image for The rise of the network society
by 
Castells, Manuel, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
Information technology -- Social aspects.
Available: Copies:
77. 
Cover image for Visual digital culture : surface play and spectacle in new media genres
by 
Darley, Andrew.
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
Visual digital culture : surface play and spectacle in new media genres / Darley, Andrew.
Available: Copies:
78. 
Cover image for Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory
Available: Copies:
79. 
Cover image for The gender/sexuality reader : culture, history, political economy
by 
Lancaster, Roger N.
Format: 
Books
Publication Date 
1997
Excerpt: 
Corps humain -- Aspect social.
Available: Copies:
80. 
Cover image for Representation : cultural representations and signifying practices
by 
Hall, Stuart, 1932-2014.
Format: 
Books
Publication Date 
1997
Excerpt: 
Culture, media, and identities.
Available: Copies:
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