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Marketing strategy

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing strategy / Walker, Orville C.

Available: Copies:

Corporate communication strategy

Steyn, Benita.

Format:

Books

Publication Date

2000

Excerpt:

Corporate communication strategy / Steyn, Benita.

Available: Copies:

International marketing strategy

Bradley, Frank, 1942-

Table of contents http://www.gbv.de/dms/bowker/toc/9780133178920.pdf

Format:

Books

Publication Date

1991

Excerpt:

International marketing strategy / Bradley, Frank, 1942-

Available: Copies:

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2022

Excerpt:

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Available: Copies:

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2018

Excerpt:

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Available: Copies:

Creative strategy in advertising.

Drewniany, Bonnie L.

Format:

Books

Publication Date

2013

Excerpt:

Creative strategy in advertising. Drewniany, Bonnie L.

Available: Copies:

Creative strategy in advertising

Drewniany, Bonnie L.

Format:

Books

Publication Date

2010

Excerpt:

Creative strategy in advertising / Drewniany, Bonnie L.

Available: Copies:

Creative strategy in advertising

Jewler, A. Jerome.

Format:

Books

Publication Date

2001

Excerpt:

Creative strategy in advertising / Jewler, A. Jerome.

Available: Copies:

Making sense of strategy

Manning, Anthony D.

Format:

Books

Publication Date

2001

Excerpt:

Making sense of strategy / Manning, Anthony D.

Available: Copies:

10.

Product strategy and management

Baker, Michael John.

Format:

Books

Publication Date

1999

Excerpt:

Product strategy and management / Baker, Michael John.

Available: Copies:

11.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

Creative strategy in advertising / Drewniany, Bonnie L., author.

Available: Copies:

12.

Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

Available: Copies:

13.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Available: Copies:

14.

Content strategy for the Web

Halvorson, Kristina.

Format:

Books

Publication Date

2010

Excerpt:

Content strategy for the Web / Halvorson, Kristina.

Available: Copies:

15.

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

16.

Operations management : strategy and analysis

Krajewski, Lee J.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Operations management : strategy and analysis / Krajewski, Lee J.

Available: Copies:

17.

Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html

Format:

Books

Publication Date

1999

Excerpt:

Consumer behavior and marketing strategy / Peter, J. Paul.

Available: Copies:

18.

Consumer behavior : building market strategy

Hawkins, Del I.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior : building market strategy / Hawkins, Del I.

Available: Copies:

19.

International marketing strategy : analysis, development and implementation

Doole, Isobel.

Format:

Books

Publication Date

2001

Excerpt:

International marketing strategy : analysis, development and implementation / Doole, Isobel.

Available: Copies:

20.

What is strategy, and does it matter?

Whittington, Richard, 1958-

Format:

Books

Publication Date

2001

Excerpt:

What is strategy, and does it matter? / Whittington, Richard, 1958-

Available: Copies:

21.

Business marketing : connecting strategy, relationships, and learning

Dwyer, F. Robert.

Format:

Books

Publication Date

1999

Excerpt:

Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.

Available: Copies:

22.

Promotional strategy : Managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Promotional strategy : Managing the marketing communications process / Engel, James F.

Available: Copies:

23.

Strategy pure and simple II : how winning companies dominate their competitors

Robert, Michel, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html

Format:

Books

Publication Date

1998

Excerpt:

Strategy pure and simple II : how winning companies dominate their competitors / Robert, Michel

Available: Copies:

24.

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Rowles, Daniel, author.

Format:

Books

Publication Date

2022

Excerpt:

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /

Available: Copies:

25.

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Diale, Mathabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

Exploratory study to determine how digital brand strategy is an essential tool for brand building

Available: Copies:

26.

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Bickel, Julia.

Format:

Manuscript

Publication Date

2016

Excerpt:

adoption of companion dogs through effective brand marketing strategy / Bickel, Julia.

Available: Copies:

27.

Silence as a crisis communications strategy on social media

Robertson, Randy.

Format:

Manuscript

Publication Date

2014

Excerpt:

Silence as a crisis communications strategy on social media / Robertson, Randy.

Available: Copies:

28.

Cover image for Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Mamogobo, Lucia.

Format:

Manuscript

Publication Date

2014

Excerpt:

company's strategy to Generation Y employment? / Mamogobo, Lucia.

Available: Copies:

29.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

30.

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Mckend, Robert.

Format:

Manuscript

Publication Date

2009

Excerpt:

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the

Available: Copies:

31.

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

Roberts, Christine.

Format:

Manuscript

Publication Date

2009

Excerpt:

What is the impact of the branding strategy of His People City Bowl Christian Church on the

Available: Copies:

32.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

Taking brand initiative : how companies can align strategy, culture, and identity through corporate

Available: Copies:

33.

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Woolf, Sara.

Format:

Manuscript

Publication Date

2008

Excerpt:

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an

Available: Copies:

34.

Tager, Shlomit.

Format:

Manuscript

Publication Date

2008

Excerpt:

Suggested marketing strategy for the Bach Flower Remedies brand / Tager, Shlomit.

Available: Copies:

35.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html

Format:

Books

Publication Date

2007

Excerpt:

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Available: Copies:

36.

Re-visioning television : policy, strategy and models for the sustainable development of community television in South Africa

Hadland, Adrian.

http://www.hsrcpress.ac.za/full_title_info.asp?id=2171
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007332262-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007332262-d.html

Format:

Books

Publication Date

2006

Excerpt:

Re-visioning television : policy, strategy and models for the sustainable development of community

Available: Copies:

37.

Strategy : sustaining competitive advantage in a globalised context

Goldman, Geoff.

Format:

Books

Publication Date

2006

Excerpt:

Strategy : sustaining competitive advantage in a globalised context / Goldman, Geoff.

Available: Copies:

38.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

The brand gap : how to bridge the distance between business strategy and design : a whiteboard

Available: Copies:

39.

Cover image for An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

Tshabalala, Seipati.

Format:

Manuscript

Publication Date

2006

Excerpt:

An exploratory study to assess the need for an internal branding strategy in the Department of

Available: Copies:

40.

Branding : [brand strategy, design, and implementation of corporate and product identity]

Vaid, Helen.

Format:

Books

Publication Date

2003

Excerpt:

Branding : [brand strategy, design, and implementation of corporate and product identity] / Vaid

Available: Copies:

41.

Living strategy : putting people at the heart of corporate purpose

Gratton, Lynda.

Safari (Access restricted to 4 simultaneous users)
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012987533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Living strategy : putting people at the heart of corporate purpose / Gratton, Lynda.

Available: Copies:

42.

Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.

Thompson, Arthur A.

Format:

Books

Publication Date

1998

Excerpt:

Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.

Available: Copies:

43.

Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change

Lynch, Dudley.

Format:

Books

Publication Date

1990 1989

Excerpt:

Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change /

Available: Copies:

44.

Digital marketing

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Strategy, implementation, practice

Available: Copies:

45.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Available: Copies:

46.

Digital marketing excellence : planning, optimizing and integrating online marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

Available: Copies:

47.

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability

Available: Copies:

48.

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

and Strategy, Marketing and Branding Metrics"

Available: Copies:

49.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

Available: Copies:

50.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

Available: Copies:

51.

Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX

Available: Copies:

52.

How to future : leading and sense-making in an age of hyperchange

Smith, Scott, 1967- author.

Format:

Books

Publication Date

2020

Excerpt:

will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for

Available: Copies:

53.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Part two: building the brand: Developing the brand strategy-- Designing the brand-- Communicating

Available: Copies:

54.

Digital marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2019

Excerpt:

Digital marketing : strategey, implementation and practice

Available: Copies:

55.

Digital you : real personal branding in the virtual age

Arruda, William, 1961- author.

Format:

Books

Publication Date

2019

Excerpt:

branding, you can use it as a serious career development strategy. Digital You offers a deep dive to

Available: Copies:

56.

Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-mover advantage / Gregory S. Carpenter, Kent Nakamoto -- Leading the brand : brand strategy orchestration and

Available: Copies:

57.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Available: Copies:

58.

Retail management : a strategic approach.

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore

Available: Copies:

59.

Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

Available: Copies:

60.

UX for the web : build websites for user experience and usability

Ritter, Marli

Format:

Books

Publication Date

2017

Excerpt:

Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to

Available: Copies:

61.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

Available: Copies:

62.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

The rise of experience -- The psychology of engagement -- Developing an experiential strategy

Available: Copies:

63.

Adobe Photoshop CC : 2015 release

Faulkner, Andrew, author.

Format:

Books

Publication Date

2016

Excerpt:

using Photoshop -- Basic photo corrections : Strategy for retouching ; Resolution and image size

Available: Copies:

64.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The

Available: Copies:

65.

Creating a brand identity : a guide for designers

Slade, Catharine, author.

Format:

Books

Publication Date

2016

Excerpt:

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis

Available: Copies:

66.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

Available: Copies:

67.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about

Available: Copies:

68.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

Available: Copies:

69.

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it

Available: Copies:

70.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product

Available: Copies:

71.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Available: Copies:

72.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

Available: Copies:

73.

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

Available: Copies:

74.

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

strategy -- Phase 3: Designing identity -- Phase 4: Creating touchpoints -- Phase 5: Managing assets -- pt

Available: Copies:

75.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing

Available: Copies:

76.

Management

Hellriegel, Don.

Format:

Books

Publication Date

2012

Excerpt:

and strategy formulation -- 7: Fundamentals of decision-making -- 8: Planning and decision aids -- pt

Available: Copies:

77.

Fashion merchandising

Grose, Virginia.

Format:

Books

Publication Date

2012

Excerpt:

Context and concept -- Product development -- Retail strategy -- The supply chain -- Branding.

Available: Copies:

78.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and

Available: Copies:

79.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

80.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- Developing your news release strategy -- Publishing news releases through a distribution service -- Reaching

Available: Copies:

81.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

82.

Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption

Available: Copies:

83.

Designing your first research proposal : a manual for researchers in education and the social sciences

Vithal, Renuka.

Format:

Books

Publication Date

2010

Excerpt:

collection plan ; Planning a data analysis strategy ; Anticipating the report outline; Enhancing validity and

Available: Copies:

84.

Business marketing management : B2B

Hutt, Michael D.

Format:

Regular print

Publication Date

2010

Excerpt:

. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V

Available: Copies:

85.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

Available: Copies:

86.

Principles of marketing : global and southern African perspectives

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.

Available: Copies:

87.

Business model generation : a handbook for visionaries, game changers, and challengers

Osterwalder, Alexander, author.

Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm

Format:

Books

Publication Date

2010

Excerpt:

strategy -- Managing multiple business models -- Business model design process.

Available: Copies:

88.

Business logistics management : a supply chain perspective

Pienaar, Wessel J.

Format:

Books

Publication Date

2009

Excerpt:

supply chain strategy planning -- Tactical logistics management and supply chain integration -- Financial

Available: Copies:

89.

Managing innovation : integrating technological, market and organizational change

Tidd, Joseph, 1960-

Table of contents http://www.gbv.de/dms/zbw/585834911.pdf

Format:

Books

Publication Date

2009

Excerpt:

innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks

Available: Copies:

90.

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2009

Excerpt:

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

Available: Copies:

91.

(R)evolution : how to create a high performance organisation

Nel, Christo, 1954-

Format:

Books

Publication Date

2009

Excerpt:

leadership and sustainable competitiveness -- VISA to (w)hole strategy execution -- Structures -- Talent

Available: Copies:

92.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

Format:

Books

Publication Date

2008

Excerpt:

strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The

Available: Copies:

93.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

-- 15. Planning campaign strategy around consumers' mental filing cabinets -- 16. What happens when you

Available: Copies:

94.

The study skills handbook

Cottrell, Stella.

Format:

Books

Publication Date

2008

Excerpt:

.R.E.A.M. strategy for learning -- Working with others -- Research skills -- E-learning, technology and personalised

Available: Copies:

95.

Corporate creativity : developing an innovative organization

Lockwood, Thomas.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html

Format:

Books

Publication Date

2008

Excerpt:

strategy for supporting new product development / Alison Rieple, Adrian Habererg, and Jonathan Gander

Available: Copies:

96.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

Available: Copies:

97.

Developing effective assessment in higher Education : a practical guide

Bloxham, Sue.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment

Available: Copies:

98.

Understanding the theory and design of organizations

Daft, Richard L.

Format:

Books

Publication Date

2007

Excerpt:

STRUCTURAL DESIGN. 5. Strategy, Organization Design, and Effectiveness -- 6. Fundamentals of Organization

Available: Copies:

99.

New venture creation : entrepreneurship for the 21st century

Timmons, Jeffry A.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014828007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

The entrepreneurial mind : crafting a personal entrepreneurial strategy -- America

Available: Copies:

100.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Branding -- The Trouble With Trends -- Strategy: Finding A Cultural Logic -- SECTION II. TYPOLOGY OF BRAND

Available: Copies:

101.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

the Market Offerings: Chapter 12 -- Setting Product Strategy -- Chapter 13 -- Designing & Managing

Available: Copies:

102.

Foundations of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy

Available: Copies:

103.

TV commercials : how to make them, or, how big is the boat?

Cury, Ivan.

ebrary http://site.ebrary.com/id/10128001
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling

Available: Copies:

104.

Marketing principles and best practices

Hoffman, K. Douglas.

Format:

Books

Publication Date

2005

Excerpt:

environment, market analysis, product strategy, distribution strategy, and the integration of marketing

Available: Copies:

105.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

designer at the strategy table -- 17. Packaging politics : The political change ; Political collaboration

Available: Copies:

106.

U R a brand : how smart people brand themselves for business success

Kaputa, Catherine, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html

Format:

Books

Publication Date

2005

Excerpt:

spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results

Available: Copies:

107.

The writing experiment : strategies for innovative creative writing

Smith, Hazel, 1950-

Electronic version
E-title

Format:

Electronic Resources

Publication Date

2005

Excerpt:

strategy. Author from Uni of Canberra.

Available: Copies:

108.

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product

Available: Copies:

109.

Theories of human communication

Littlejohn, Stephen W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2004106592-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Action assembly theory -- Strategy choice models -- Message design models -- Semantic meaning theory

Available: Copies:

110.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding

Available: Copies:

111.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy

Available: Copies:

112.

Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking

Available: Copies:

113.

Strategic thinking in tactical times

DiVanna, Joseph A.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html

Format:

Books

Publication Date

2004

Excerpt:

Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy

Available: Copies:

114.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication

Available: Copies:

115.

Essentials of negotiation

Lewicki, Roy J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2003051035.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003051035.html

Format:

Books

Publication Date

2004

Excerpt:

tactics of distributive bargaining -- Strategy and tactics of integrative negotiation -- Perception

Available: Copies:

116.

The origin of brands : discover the natural laws of product innovation and business survival

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Excerpt:

and apply it to the branding process. What results is a strategy for creating innovative products

Available: Copies:

117.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

118.

Re-imagine! : [business excellence in a disruptive age]

Peters, Thomas J.

Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html

Format:

Books

Publication Date

2003

Excerpt:

ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that

Available: Copies:

119.

Negotiation : readings, exercises, and cases

Lewicki, Roy J.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002024635.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2002024635-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002024635.html

Format:

Books

Publication Date

2003

Excerpt:

Bargaining -- Strategy and Tactics of Integrative Negotiation -- Communication and Cognitive Biases

Available: Copies:

120.

Before the brand : creating the unique DNA of an enduring brand identity

Perry, Alycia.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html

Format:

Books

Publication Date

2003

Excerpt:

positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98

Available: Copies:

121.

Strategic and competitive analysis : methods and techniques for analyzing business competition

Fleisher, Craig S.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855659&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1567981
Table of contents http://www.gbv.de/dms/bowker/toc/9780130888525.pdf

Format:

Books

Publication Date

2003

Excerpt:

Analysis and its Relationship to Strategy and Competitive Intelligence -- The Techniques of

Available: Copies:

122.

Brand management : a theoretical and practical approach

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

1. The history of the brand -- 2. The choice for a brand strategy -- 3. Analysis of the branded

Available: Copies:

123.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global

Available: Copies:

124.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

communications mix / Malcolm White -- How better media strategy leads to greater business success / Will Collin

Available: Copies:

125.

Strategic management : formulation, implementation, and control

Pearce, John A.

Format:

Books

Publication Date

2003

Excerpt:

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives

Available: Copies:

126.

Crucial conversations : tools for talking when stakes are high

Patterson, Kerry, 1946-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002001129.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2002001129.html

Format:

Books

Publication Date

2002

Excerpt:

partner? This book offers readers a proven seven-point strategy for achieving their goals in all those

Available: Copies:

127.

Modern systems analysis and design

Hoffer, Jeffrey A.

Format:

Books

Publication Date

2002

Excerpt:

Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing

Available: Copies:

128.

Leading the revolution : how to thrive in turbulent times by making innovation a way of life

Hamel, Gary.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html

Format:

Books

Publication Date

2002

Excerpt:

End of progress -- Facing up to strategy decay -- Business concept innovation -- Be your own seer

Available: Copies:

129.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

The nature of marketing -- Marketing management : strategy and ethical behavior -- Environmental

Available: Copies:

130.

Cracking creativity : the secrets of creative genius

Michalko, Michael, 1940-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html

Format:

Books

Publication Date

2001 1998

Excerpt:

-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it

Available: Copies:

131.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

132.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

Available: Copies:

133.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

; Global strategies ; Strategy evaluation and control.

Available: Copies:

134.

Innovating the corporation : creating value for customers and shareholders

Kuczmarski, Thomas D., 1951-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html

Format:

Books

Publication Date

2001 2000

Excerpt:

be surprised to learn that it's planning and strategy, rather than technology, that most often point

Available: Copies:

135.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

Available: Copies:

136.

Brand leadership

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity

Available: Copies:

137.

Essentials of marketing : a global managerial approach

Perreault, William D.

Format:

Books

Publication Date

2000

Excerpt:

organization -- Focusing marketing strategy with segmentation and positioning.

Available: Copies:

138.

Growing and managing an entrepreneurial business

Allen, Kathleen R.

Format:

Books

Publication Date

1999

Excerpt:

-business management; Entrepreneurship and the dynamic environment; Entrepreneurial strategy and the legal environment

Available: Copies:

139.

Harvard business review on brand management.

Format:

Books

Publication Date

1999

Excerpt:

this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and

Available: Copies:

140.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

Available: Copies:

141.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in

Available: Copies:

142.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy

Available: Copies:

143.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Sample text http://catdir.loc.gov/catdir/samples/simon031/98009584.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/98009584-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1549549&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98009584.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/98009584.html

Format:

Books

Publication Date

1998 1990

Excerpt:

economies -- pt. 4. Implications: Company strategy ; Government policy ; National agendas -- Epilogue.

Available: Copies:

144.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

145.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing is Dead -- Long Live Marketing -- Relationships as Strategy -- Making the Case of

Available: Copies:

146.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Format:

Books

Publication Date

1998

Excerpt:

National Advantage -- 10. The Competitive Development of National Economies -- 11. Company Strategy -- 12

Available: Copies:

147.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

Available: Copies:

148.

Strategic management and information systems : an integrated approach

Robson, Wendy.

Format:

Books

Publication Date

1997

Excerpt:

management information systems? -- 4. Strategy planning for information systems -- 5. The information systems

Available: Copies:

149.

Strategic market management

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management

Format:

Books

Publication Date

1995

Excerpt:

literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition

Available: Copies:

150.

The rise and fall of strategic planning : reconceiving roles for planning, plans, planners

Mintzberg, Henry.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/93027323-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/93027323-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht014956147.pdf
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/93027323.html
Publisher description http://catdir.loc.gov/catdir/description/simon032/93027323.html

Format:

Books

Publication Date

1994

Excerpt:

proposes new and unusual definitions of planning and strategy, and examines in novel and insightful ways

Available: Copies:

151.

Scene and structure

Bickham, Jack M.

Format:

Books

Publication Date

1993

Excerpt:

The structure of modern fiction -- Strategy: How to start your story and how to end it -- Structure

Available: Copies:

152.

Thinking strategically : the competitive edge in business, politics, and everyday life

Dixit, Avinash K.

Inhaltsverzeichnis Thinking strategically

Format:

Books

Publication Date

1991

Excerpt:

Ten tales of strategy -- Anticipating your rival's response -- Seeing through your rival's strategy

Available: Copies:

153.

World class! : strategies for winning with your customer.

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

superior customer services really is -- What your strategy must do -- Designing the future -- What counts

Available: Copies:

154.

Pandemic

Leacock, Matt

Format:

Books

Excerpt:

strategy to mesh with their specialists' strengths in order to conquer the diseases. For example, the

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(6)

Kotler, Philip.

(5)

Aaker, David A.

(4)

Armstrong, Gary (Gary M.)

(4)

Kotler, Philip, author.

(4)

Drewniany, Bonnie L.

(3)

Armstrong, Gary (Gary M.), author.

(2)

Butterfield, Leslie, 1952-

(2)

Chaffey, Dave, 1963- author.

(2)

Grant, Robert M., 1948- author.

(2)

Institute of Practitioners in Advertising.

(2)

Jewler, A. Jerome.

(2)

Kellogg School of Management.

(2)

Lewicki, Roy J.

(2)

Manning, Anthony D.

(2)

Porter, Michael E., 1947-

(2)

Quirk eMarketing (Firm)

(2)

Stokes, Rob (eMarketing specialist)

(2)

Strickland, A. J. (Alonzo J.)

(2)

Thompson, Arthur A., 1940-

(2)

Afuah, Allan.

(1)

Aldridge, Mike.

(1)

Allen, Kathleen R.

(1)

Altstiel, Tom, author.

(1)

American Institute of Graphic Arts.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Arens, Christian.

(1)

Arens, William F.

(1)

Armstrong, Gary.

(1)

Arruda, William, 1961- author.

(1)

Ashby, Madeline, author.

(1)

Augustine, Dan, author.

(1)

Austin, François, 1966-

(1)

Baker, Michael John.

(1)

Balasubramanian, Sridhar, author.

(1)

Barker, Rachel, 1958-

(1)

Barry, Pete (Pete S.)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

Bensoussan, Babette E.

(1)

Berman, Barry, author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Bradley, Frank, 1942-

(1)

Burnett, John, 1944-

(1)

Calkins, Tim éditeur intellectuel.

(1)

Calkins, Tim.

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Chatterjee, Patrali, author.

(1)

Chavez, Conrad, author.

(1)

Chernev, Alexander, author

(1)

Clark, Tim, 1956- editor, contributor.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

David, Fred R. Concepts of strategic management.

(1)

(1)

(1)

(1)

(1)

Drewniany, Bonnie L., author.

(1)

Du Plessis, Erik.

(1)

Du Plessis, P. J.

(1)

Dwyer, F. Robert.

(1)

Edgar, David (David A.)

(1)

Elkin, Noah.

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Ellis-Chadwick, Fiona, author.

(1)

Engel, James F.

(1)

Evans, Joel R., author.

(1)

Fahy, John, 1962-

(1)

Farris, Paul W., author.

(1)

Faulkner, Andrew, author.

(1)

Felton, George, 1947-

(1)

Fleisher, Craig S.

(1)

Foss, Karen A.

(1)

Gamble, John (John E.)

(1)

George, Joey F.

(1)

Gerstman, Richard.

(1)

Goldman, Geoff.

(1)

Gordon, Ian, 1952 June 19-

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Hanover, Dan, 1973- author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Human Sciences Research Council. Society, Culture and Identity Research Programme.

(1)

Hutt, Michael D.

(1)

James Bennett Pty. Ltd.

(1)

Jansen, Jonathan D.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome, author.

(1)

Joachimsthaler, Erich, 1956-

(1)

Jobber, David, 1947-

(1)

Jooste, C. J. (Christiaan Johannes)

(1)

Jugenheimer, Donald W.

(1)

Kall, Jacek VerfasserIn.

(1)

Kaputa, Catherine, 1948-

(1)

Kartajaya, Hermawan, 1947- author.

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kelley, Larry D., 1955-

(1)

Kinnear, Thomas C.

(1)

Kist, Bas.

(1)

Knight, Hanne, author.

(1)

Kootstra, Gert.

(1)

Kordis, Paul L.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Krajewski, Lee J.

(1)

Kuczmarski, Thomas D., 1951-

(1)

(1)

(1)

(1)

(1)

Lewicki, Roy J. Essentials of negotiation.

(1)

Littlejohn, Stephen W.

(1)

Lockwood, Thomas.

(1)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(1)

Lovelock, Christopher H.

(1)

(1)

(1)

(1)

(1)

McCarthy, E. Jerome (Edmund Jerome)

(1)

Mckend, Robert.

(1)

Meyers, Herbert M.

(1)

Michalko, Michael, 1940-

(1)

Middlebrooks, Arthur.

(1)

Mintzberg, Henry.

(1)

Moore, Carlos W.

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Mullins, John W. (John Walker)

(1)

Nalebuff, Barry, 1958-

(1)

Nel, Christo, 1954-

(1)

Neumeier, Marty.

(1)

Nieuwenhuizen, C. (Cecile)

(1)

O'Guinn, Thomas C.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Ogada, Joshua.

(1)

Olson, Jerry C. (Jerry Corrie), 1944-

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Osterwalder, Alexander, author.

(1)

Pasqua, Rachel.

(1)

Patterson, Kerry, 1946-

(1)

Pearce, John A.

(1)

Percy, Larry.

(1)

Perreault, William D.

(1)

Perry, Alycia.

(1)

Peter, J. Paul.

(1)

Peters, Thomas J.

(1)

Petty, J. William, 1942-

(1)

Pfeifer, Phillip Edward, 1951- author.

(1)

Pienaar, Wessel J.

(1)

Pigneur, Yves, author.

(1)

Posner, Harriet, author.

(1)

Puth, Gustav.

(1)

Reibstein, David J., author.

(1)

Ries, Al.

(1)

Ries, Laura.

(1)

Riezebos, H. J., 1960-

(1)

Ritter, Marli

(1)

Ritzman, Larry P.

(1)

Robert, Michel, 1941-

(1)

Robert, Michel, 1941- Strategy pure and simple.

(1)

Roberts, Christine.

(1)

Robertson, Randy.

(1)

Robinson, Richard B. (Richard Braden), 1947-

(1)

Robson, Wendy.

(1)

Rossiter, John R.

(1)

Rowles, Daniel, author.

(1)

Ryan, Damian, author.

(1)

Schultz, Majken.

(1)

Scott, David Meerman.

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

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(1)

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(1)

(1)

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(27)

(24)

(20)

(13)

(9)

(9)

(9)

Marketing -- Management.

(8)

Industrial management.

(7)

Communication in marketing.

(6)

Strategisch management.

(5)

Advertising -- Brand name products.

(4)

Brand name products -- Management.

(4)

Business planning.

(4)

Case studies.

(4)

Consumer behavior.

(4)

Creative ability in business.

(4)

Organizational change.

(4)

Strategisches Management.

(4)

Success in business.

(4)

Technological innovations -- Management.

(4)

Advertising copy.

(3)

Advertising media planning.

(3)

Competition.

(3)

Organizational effectiveness.

(3)

Planification stratégique.

(3)

Product management.

(3)

Professions -- Marketing.

(3)

Strategic planning -- Case studies.

(3)

Trademarks -- Design.

(3)

Advertising -- Psychological aspects.

(2)

Advertising layout and typography.

(2)

Brand name products -- Marketing.

(2)

Career development.

(2)

Competition, International.

(2)

Corporate culture.

(2)

Creative writing.

(2)

Economic development.

(2)

Entrepreneurship.

(2)

Export marketing -- Management.

(2)

Fashion merchandising.

(2)

Gestion d'entreprise.

(2)

Gestion.

(2)

Industrial policy.

(2)

International business enterprises.

(2)

Kommunikation.

(2)

Management information systems.

(2)

Merken (commercie)

(2)

Negotiation in business.

(2)

Negotiation.

(2)

Négociations (Affaires)

(2)

Négociations.

(2)

Organizational change -- Management.

(2)

Sales promotion.

(2)

Small business -- Management.

(2)

Social media.

(2)

Technische vernieuwing.

(2)

United States.

(2)

Verhandlungsführung.

(2)

Web site development.

(2)

Web sites -- Design.

(2)

Administración -- Procesamiento de datos.

(1)

Administração de marketing.

(1)

Adobe Photoshop.

(1)

Advertising -- Fashion.

(1)

Advertising -- Research.

(1)

Advertising agencies.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns.

(1)

Advertising language.

(1)

Aufsatzsammlung.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Berufserfolg.

(1)

Betrekkinge met klante.

(1)

Board games

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- United States -- Management.

(1)

Business communication -- South Africa.

(1)

Business excellence.

(1)

Business forecasting.

(1)

Business intelligence.

(1)

Business logistics -- Management.

(1)

Casestudies (vorm)

(1)

Changement organisationnel -- Gestion.

(1)

Changement organisationnel.

(1)

Chief executive officers -- United States -- Interviews.

(1)

Cinéma -- Aspect économique.

(1)

Clothing trade.

(1)

Cloud computing.

(1)

Communicatie.

(1)

Communication -- Philosophie.

(1)

Communication -- Philosophy.

(1)

Communication in management.

(1)

Communication in organizations -- South Africa.

(1)

(1)

(1)

(1)

(1)

Consommateurs -- Comportement.

(1)

Consumer behavior -- United States.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Psychology.

(1)

Consumers' preferences.

(1)

Consumidores.

(1)

Corporate image.

(1)

Corporate reorganizations -- United States.

(1)

Corporate reorganizations.

(1)

Corporations -- Finance.

(1)

Creative ability in business -- United States.

(1)

Creative ability.

(1)

Creative thinking.

(1)

Creative writing (Higher education)

(1)

Creative writing -- Handbooks, manuals, etc.

(1)

Criatividade na empresa.

(1)

Créativité dans les affaires.

(1)

Créativité.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Customer services -- Marketing.

(1)

Customer services.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Denktraining.

(1)

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(1)

Diens aan klante.

(1)

Dienstensector.

(1)

Digital media.

(1)

Economic forecasting.

(1)

Education -- Research -- Methodology.

(1)

Education, Higher -- Great Britain -- Evaluation.

(1)

Educational tests and measurements -- Great Britain.

(1)

Efectividad organizacional.

(1)

Efficacité organisationnelle.

(1)

Employees -- Effect of technological innovations on -- United States.

(1)

Employees -- Effect of technological innovations on.

(1)

Empreendedorismo.

(1)

English language -- Writing.

(1)

Entrepreneuriat.

(1)

Entrepreneurship -- Handbooks, manuals, etc.

(1)

Entreprises -- Planification.

(1)

Estratégia empresarial.

(1)

Estudo de caso.

(1)

Examinations -- Great Britain -- Design and construction.

(1)

Export marketing -- Management -- Case studies.

(1)

Export marketing.

(1)

Fiction -- Authorship.

(1)

Fiction -- Technique.

(1)

Filmverleih.

(1)

Filmwirtschaft.

(1)

Handbooks and manuals.

(1)

Human capital.

(1)

Human information processing -- Research.

(1)

Image processing -- Digital techniques.

(1)

Industrial management -- United States.

(1)

Industrial marketing -- Management -- Case studies.

(1)

Industrial marketing -- Management.

(1)

Information technology -- Management.

(1)

Informationsmanagement.

(1)

Inovação tecnológica -- administração.

(1)

Intellectual capital.

(1)

Internationalisatie.

(1)

Internet advertising.

(1)

Internet marketing

(1)

Internet marketing -- Case studies.

(1)

Internet marketing -- Management.

(1)

Internet.

(1)

Interpersonal communication.

(1)

Interpersonal relations.

(1)

Kreativitätstraining.

(1)

Leadership.

(1)

Leermiddelen (vorm)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Long-range planning

(1)

Management -- Data processing.

(1)

Management -- South Africa -- Textbooks.

(1)

Markenpolitik.

(1)

Market surveys -- United States.

(1)

Marketing

(1)

Marketing -- Africa, Southern.

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Gestion.

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- Mathematical models.

(1)

Marketing -- Recherche.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- Statistical methods.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

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