by
Best, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/98004098.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98004098.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98004098.html
Format:
Regular print
Publication Date
1998
Excerpt:
Implementing value at risk / Best, Philip.
by
Melnyk, Steven A.
Format:
Books
Publication Date
1996
Excerpt:
Operations management : a value-driven approach / Melnyk, Steven A.
by
Mjoli, Vuyo.
Format:
Manuscript
Publication Date
2025 2024 2023 2022 2021
Excerpt:
see more value in Zara in comparison to local fashion retailers? / Mjoli, Vuyo.
by
Mpobole, Mmamelo.
Format:
Manuscript
Publication Date
2016
Excerpt:
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers / Mpobole
by
Barnard, Wilhemina.
Format:
Manuscript
Publication Date
2015
Excerpt:
Creating shared value and brand sustainability : a South African advertising industry analysis /
by
Koch, Terrence.
Format:
Manuscript
Publication Date
2015
Excerpt:
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in
by
Digue, Sarah-Ann.
Format:
Manuscript
Publication Date
2014
Excerpt:
Is game simulation adding value towards brand management and leadership in adolescents? / Digue
by
Marx, Johan, author.
Format:
Books
Publication Date
2010
Excerpt:
Using financial calculators for time value of money calculations / Marx, Johan, author.
by
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
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Format:
Books
Publication Date
2008
Excerpt:
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
by
Ulrich, David, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2007
Excerpt:
Leadership brand : developing customer-focused leaders to drive performance and build lasting value /
by
Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
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Format:
Books
Publication Date
2003
Excerpt:
Added Value : the alchemy of brand-led growth / Sherrington, Mark.
by
Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
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Format:
Books
Publication Date
2001 2000
Excerpt:
Innovating the corporation : creating value for customers and shareholders / Kuczmarski, Thomas D
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
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Format:
Books
Publication Date
1991
Excerpt:
Managing brand equity : capitalizing on the value of a brand name / Aaker, David A.
by
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Format:
Books
Publication Date
2003
Excerpt:
Ad value
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2024
Excerpt:
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
by
Gido, Jack, 1945- author.
Format:
Books
Publication Date
2022
Excerpt:
-- Determining costs, budget and earned value -- Managing risk -- Closing the project -- Part III: People : the
by
Grant, Robert M., 1948- author.
Format:
Books
Publication Date
2022
Excerpt:
accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2021
Excerpt:
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
by
Brevis, Tersia, 1967-
Format:
Books
Publication Date
2021
Excerpt:
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
management as a value-creation process-- Brand as a means of creating market value
by
Tybout, Alice M. éditeur intellectuel.
Format:
Books
Publication Date
2019
Excerpt:
/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four
by
Arruda, William, 1961- author.
Format:
Books
Publication Date
2019
Excerpt:
understanding and defining your unique promise of value making a great first impression, mastering multimedia
by
Lewrick, Michael.
Format:
Books
Publication Date
2018
Excerpt:
the digitized future using new design criteria to create real value for the user. Foster radical
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2017
Excerpt:
communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People
by
Burd, Barry, author.
Format:
Books
Publication Date
2017
Excerpt:
shows you how to create basic Java objects, work with Java classes and methods, understand the value of
by
Courage, Catherine, author.
Format:
Books
Publication Date
2015
Excerpt:
. These techniques have helped product teams understand the value of user requirements gathering by
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
by
Ambrose, Gavin, author.
Format:
Books
Publication Date
2015
Excerpt:
; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs
by
Perrey, Jesko, author.
Format:
Regular print
Publication Date
2015
Excerpt:
enhance the value of their brands? What steps can executives take to manage their brands successfully
by
Gido, Jack, 1945-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-d.html
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Format:
Books
Publication Date
2015
Excerpt:
, Budget and Earned Value -- 8. Managing Risk -- 9. Closing the Project
by
Gompertz, Will.
Format:
Books
Publication Date
2015
Excerpt:
needs us to conceive and realize ideas of value more than ever. Like Caravaggio, add rigour to your
by
Choi, Tsan-Ming, editor.
Format:
Books
Publication Date
2014
Excerpt:
the usefulness or value of the items they purchase as well as the fashion industry's means of
by
Parumasur, Sanjana Brijball, editor.
Format:
Books
Publication Date
2014
Excerpt:
Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers
by
Brevis, Tersia, 1967-
Format:
Books
Publication Date
2014
Excerpt:
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
by
Pratt, Jamie.
Format:
Books
Publication Date
2014
Excerpt:
's accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Value -- 11. Pricing Strategies -- 12. Marketing Channels: Delivering Customer Value -- 13. Retailing
by
Machado, Ricardo.
Format:
Books
Publication Date
2013
Excerpt:
The nature and role of pricing in the organisation -- Value -- The role of price in the marketing
by
Piotrowski, Christine M., 1947-
Format:
Books
Publication Date
2013
Excerpt:
design divisions ; Interior design value ; The business of interior design -- Professional advancement
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
brand promotion -- Market segmentation, positioning, and the value proposition -- Research in
by
Solarski, Chris, author.
Format:
Books
Publication Date
2012
Excerpt:
skills--light, value, color--as well as detailed instruction for using these methods to design complex
by
Lauer, David A.
Format:
Books
Publication Date
2012
Excerpt:
-- Line -- Shape -- pattern and texture -- Illusion of space -- Illusion of motion -- Value -- Color.
by
Troelsen, Andrew W.
Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
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Format:
Books
Publication Date
2012
Excerpt:
-- Passing Reference Types by Value -- Passing Reference Types by Reference -- Final Details Regarding Value
by
Correia, Carlos, 1956-
Format:
Books
Publication Date
2011
Excerpt:
Ch. 1. Overview of financial management -- ch. 2. Time value for money -- ch. 3. Risk and return
by
Ellinwood, Janice Greenberg.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1315/2009934620-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1315/2009934620-b.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy1315/2009934620-d.html
Format:
Books
Publication Date
2011
Excerpt:
. Texture and light -- 5. Pattern -- 6. Color and value -- 7. Color and industry -- pt. 2. The principles of
by
Beaird, Jason.
Format:
Books
Publication Date
2010
Excerpt:
. Color. The psychology of color -- Color temperature -- Chromatic value -- Color theory 101 -- Red
by
Halvorson, Kristina.
Format:
Books
Publication Date
2010
Excerpt:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2010
Excerpt:
contribution to ROI, customer value and retention as prime strategies and marketing in developing countries
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing
by
Alexander, Richard J., 1945-
Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/toc/ecip0814/2008014130.html
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Format:
Books
Publication Date
2009
Excerpt:
environmental discourse -- Resisting imposed metaphors of value -- Engineering agriculture : who pays the price
by
De Mesa, Alycia.
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html
Format:
Books
Publication Date
2009
Excerpt:
landscape and the value virtual worlds hold for companies and their brands."--Jacket.
by
Nel, Christo, 1954-
Format:
Books
Publication Date
2009
Excerpt:
creation -- Business disciplines -- Recognition and reward -- Change leadership -- Stakeholder value.
by
Storey, John, 1950-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008036667.html
Format:
Books
Publication Date
2009
Excerpt:
Jameson ; Postmodern pop music ; Postmodern television ; Postmodernism and the pluralism of value ; The
by
Lundvall, Bengt-Åke, 1941-
Format:
Books
Publication Date
2009
Excerpt:
innovation systems: linking innovation systems and global value chains / Carlo Pietrobelli and Roberta
by
Harford, Tim, 1973-
Format:
Books
Publication Date
2008 2006
Excerpt:
value of nothing -- Why poor countries are poor -- Beer, chips and globalisation -- How China grew rich.
by
Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2008
Excerpt:
value of brands company-to-customer and the HR significance of brands company-to-employee. It places the
by
Shermer, Michael.
Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0828/2007022784-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0719/2007022784.html
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Format:
Books
Publication Date
2008
Excerpt:
-- The value of virtue -- Why money can't buy you happiness -- Trust with credit verification -- The
by
Kotler, Philip.
Format:
Books
Publication Date
2008
Excerpt:
'Principles of Marketing' is organized around an innovative customer-value and customer
by
Lauer, David A.
Format:
Books
Publication Date
2008
Excerpt:
-- Illusion of space -- Illusion of motion -- Value -- Color.
by
Meyer, Trish, 1961-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007038654.html
Format:
Books
Publication Date
2008
Excerpt:
-- Working with the Graph Editor; Value Graphs -- Velocity (Speed) Graphs -- Coordinating multiple values
by
Elkington, John, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2008
Excerpt:
, value chains, and business models--and in the process creating fast-growing markets around the world. By
by
Portny, Stanley E. (Stanley Erwin)
MyiLibrary http://www.myilibrary.com?id=72217
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0827/2006934832-t.html
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Format:
Electronic Resources
Publication Date
2007
Excerpt:
skills and practices -- Monitoring project performance with earned value management -- PART VI: THE PART
by
Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
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Format:
Books
Publication Date
2007
Excerpt:
customer lifetime value -- 27. Consumer franchise -- 28. Retention rate -- 29. Churn rate -- 30. New
by
Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format:
Books
Publication Date
2007
Excerpt:
; Added value -- 4. Architecture without architects : Architecture with a plot ; Living the fully branded
by
Lovelock, Christopher H.
Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2007
Excerpt:
Promoting the Value Proposition -- Positioning Services in Competitive Markets -- Designing and Managing
by
Bayley, Stephen.
Format:
Books
Publication Date
2007
Excerpt:
craft values -- Hygiene of the optical : the romance of the machine -- The cash value of art : America
by
Riegelman, Nancy.
Format:
Books
Publication Date
2006
Excerpt:
-- Three-quarter view -- Center-front line -- Shading and value -- Line weight and quality -- Face
by
Walsh, Ciaran.
Format:
Books
Publication Date
2006
Excerpt:
-- Cash flow -- Part 4. Determinants of corporate value -- Corporate valuation -- Financial leverage and
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2006
Excerpt:
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
by
Peters, Thomas J.
Format:
Books
Publication Date
2006 2003
Excerpt:
value-added bedrock -- In search of excellence : a three-generation report card -- Pursuing excellence
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2006
Excerpt:
-- Designing & Managing Value Networks & Channels -- Chapter 16 -- Managing Retailing, Wholesaling & Logistics
by
Vamos, Mark N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-d.html
Format:
Books
Publication Date
2006
Excerpt:
value, but at what cost? / Marshall Goldsmith -- Still angry after all these years / Jennifer Reingold
by
Visocky O'Grady, Jennifer.
Format:
Books
Publication Date
2006
Excerpt:
-- Articulating value -- Ch. 3. Tailoring research methodology -- Research for student designers -- Research for
by
Goldstein, Nathan.
Format:
Books
Publication Date
2006
Excerpt:
Gestural expression -- Shape -- Line -- Value -- Perspective -- Volume -- Color -- Media and
by
Branson, Richard.
Format:
Books
Publication Date
2006
Excerpt:
-- Live the moment -- Value family and friends -- Have respect -- Do some good -- Epilogue -- Index.
by
Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2005
Excerpt:
Sawhney -- Building a brand-driven organization / Scott Davis -- Measuring brand value / Don E. Schultz
by
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format:
Books
Publication Date
2005
Excerpt:
rely on it ; Efficiency is key ; A case for cases ; Moving pallets ; The price/value relationship
by
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format:
Books
Publication Date
2005
Excerpt:
customer: learning customer value ; Satisfaction versus accountability: which metric for success ; Customer
by
Littlejohn, Stephen W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2004106592-b.html
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Format:
Books
Publication Date
2005
Excerpt:
-- Evaluating communication theory -- Theoretical scope -- Appropriateness -- Heuristic value -- Validity
by
Shaw, Robert, 1950-
Format:
Books
Publication Date
2005
Excerpt:
-- Customer equity optimization -- Getting better value from marketing information -- The number wizard
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
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Format:
Books
Publication Date
2004
Excerpt:
International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory
by
Booker, Christopher.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1116/2005298058-t.html
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Format:
Books
Publication Date
2004
Excerpt:
-- The perfect balance -- The unrealised value -- The archetypal family drama (continued) -- The light
by
Eemeren, F. H. van (Frans Hendrik), 1946-
Inhaltsverzeichnis
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Format:
Books
Publication Date
2004
Excerpt:
contribution to the study of argumentation and will be of particular value to professionals and graduate
by
Peters, Thomas J.
Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html
Format:
Books
Publication Date
2003
Excerpt:
everything: "on the bus" or ... "off the bus"? -- Part 3. New business new value : From "cost center" to
by
Riezebos, H. J., 1960-
Format:
Books
Publication Date
2003
Excerpt:
on a successful brand -- 12. Critical success factors in brand damage -- 13. The value of a brand for
by
Heller, Steven.
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003015463.html
Format:
Books
Publication Date
2003
Excerpt:
Adams -- History of graphic design: meaning and value in commercial image-making / John Calvelli
by
Pearce, John A.
Format:
Books
Publication Date
2003
Excerpt:
building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives
by
Miller, Judith, 1951-
Format:
Books
Publication Date
2002
Excerpt:
, paintings, furniture, toys, and other items, providing descriptions, measurements, dates, makers, and value
by
Fletcher, Alan.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1414/2002265411-b.html
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Format:
Books
Publication Date
2001
Excerpt:
-- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
by
Francastel, Pierre.
Format:
Books
Publication Date
2000
Excerpt:
architecture after 1900 -- The problem of abstract art -- The success and value of contemporary art -- Eternal
by
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
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Format:
Books
Publication Date
1999
Excerpt:
developing targeted value offerings -- Developing value propositions and building brand equity. Tactical
by
Allen, Kathleen R.
Format:
Books
Publication Date
1999
Excerpt:
an integrated organization. The topics discussed [in this book] have value for small business owners
by
Littlejohn, Stephen W.
Format:
Books
Publication Date
1999
Excerpt:
-- How to Evaluate a Communication Theory -- Theoretical Scope -- Appropriateness -- Heuristic Value
by
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format:
Books
Publication Date
1999
Excerpt:
loyalty? / Andrew Crosthwaite -- Advertising and shareholder value / Leslie Butterfield.
Format:
Books
Publication Date
1999
Excerpt:
Review on Brand Managementprovides the latest strategies for maximizing the value of your brands and
by
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format:
Regular print
Publication Date
1998
Excerpt:
provides guidance for executives and managers looking to understand the value of innovation."--Jacket.
by
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format:
Books
Publication Date
1998
Excerpt:
by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing
by
Robson, Wendy.
Format:
Books
Publication Date
1997
Excerpt:
. Information value and IS investment -- 8. IS, business competition and organisation -- 9. IS resource
by
Lovelock, Christopher H.
Format:
Books
Publication Date
1996
Excerpt:
Palmas Resort -- Ch. 7. Creating and Delivering Services -- Ch. 8. Adding Value to Core Products with
by
Wright, Frank Lloyd, 1867-1959.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0703/94014866-d.html
Format:
Books
Publication Date
1994 1925
Excerpt:
Gramercy Books ; Distributed by Random House Value Publishing,
by
Smagula, Howard J., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/92081859.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/92081859-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/92081859-d.html
Format:
Books
Publication Date
1993
Excerpt:
-- Exploring Basic Materials -- Seeing and Responding -- Line -- Value -- Texture -- Composition and Space
by
Manning, Anthony D.
Format:
Books
Publication Date
1989
Excerpt:
around here? -- Who is our customer? -- What value will we offer? -- The way to total improvement
by
Saʻdāwī, Nawāl.
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/84116686.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0809/84116686-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0809/84116686-d.html
Format:
Books
Publication Date
1983
Excerpt:
relationships, she finally meets Sharifa who tells her that 'A man does not know a woman's value ... the higher
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