Search Results for Business strategy.

1.

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert.

Format:

Books

Publication Date

1999

Excerpt:

Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.

Available: Copies:

2.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

The brand gap : how to bridge the distance between business strategy and design : a whiteboard

Available: Copies:

3.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Available: Copies:

4.

Contemporary strategy analysis

by

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2022

Excerpt:

Contemporary strategy analysis / Grant, Robert M., 1948- author.

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5.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

Available: Copies:

6.

How to future : leading and sense-making in an age of hyperchange

by

Smith, Scott, 1967- author.

Format:

Books

Publication Date

2020

Excerpt:

Business forecasting.

Available: Copies:

7.

Retail management : a strategic approach.

by

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore

Available: Copies:

8.

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

Available: Copies:

9.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

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10.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition

Available: Copies:

11.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7

Available: Copies:

12.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing

Available: Copies:

13.

Management

by

Hellriegel, Don.

Format:

Books

Publication Date

2012

Excerpt:

ENVIRONMENT. 4: The environment of business -- 5: Ethics and corporate social responsibility -- 6: Planning

Available: Copies:

14.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

BUSINESS & ECONOMICS -- Marketing -- General.

Available: Copies:

15.

Strategic information systems management

by

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Information Systems Development is key to business strategy -- brief history of Information Systems

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16.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

Available: Copies:

17.

Business marketing management : B2B

by

Hutt, Michael D.

Format:

Regular print

Publication Date

2010

Excerpt:

Business marketing management : B2B / Hutt, Michael D.

Available: Copies:

18.

Business model generation : a handbook for visionaries, game changers, and challengers

by

Osterwalder, Alexander, author.

Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm

Format:

Books

Publication Date

2010

Excerpt:

Business model generation : a handbook for visionaries, game changers, and challengers /

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19.

Business logistics management : a supply chain perspective

by

Pienaar, Wessel J.

Format:

Books

Publication Date

2009

Excerpt:

Business logistics management : a supply chain perspective / Pienaar, Wessel J.

Available: Copies:

20.

Managing innovation : integrating technological, market and organizational change

by

Tidd, Joseph, 1960-

Table of contents http://www.gbv.de/dms/zbw/585834911.pdf

Format:

Books

Publication Date

2009

Excerpt:

innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks

Available: Copies:

21.

(R)evolution : how to create a high performance organisation

by

Nel, Christo, 1954-

Format:

Books

Publication Date

2009

Excerpt:

leadership and sustainable competitiveness -- VISA to (w)hole strategy execution -- Structures -- Talent

Available: Copies:

22.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

by

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html

Format:

Books

Publication Date

2007

Excerpt:

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Available: Copies:

23.

New venture creation : entrepreneurship for the 21st century

by

Timmons, Jeffry A.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014828007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

New business enterprises -- Handbooks, manuals, etc.

Available: Copies:

24.

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Available: Copies:

25.

TV commercials : how to make them, or, how big is the boat?

by

Cury, Ivan.

ebrary http://site.ebrary.com/id/10128001
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling

Available: Copies:

26.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

by

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding

Available: Copies:

27.

The visionary package : using packaging to build effective brands

by

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner

Available: Copies:

28.

Strategic thinking in tactical times

by

DiVanna, Joseph A.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html

Format:

Books

Publication Date

2004

Excerpt:

business processes making them able to sense changes in the business climate and initiative tactical

Available: Copies:

29.

The origin of brands : discover the natural laws of product innovation and business survival

by

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Excerpt:

The origin of brands : discover the natural laws of product innovation and business survival / Ries

Available: Copies:

30.

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

31.

Re-imagine! : [business excellence in a disruptive age]

by

Peters, Thomas J.

Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html

Format:

Books

Publication Date

2003

Excerpt:

Re-imagine! : [business excellence in a disruptive age] / Peters, Thomas J.

Available: Copies:

32.

Small business management : an entrepreneurial emphasis

by

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl

Available: Copies:

33.

AdValue : twenty ways advertising works for business

by

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

AdValue : twenty ways advertising works for business / Butterfield, Leslie, 1952-

Available: Copies:

34.

Strategic management : formulation, implementation, and control

by

Pearce, John A.

Format:

Books

Publication Date

2003

Excerpt:

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives

Available: Copies:

35.

Effective marketing : creating and keeping customers

by

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational

Available: Copies:

36.

Modern systems analysis and design

by

Hoffer, Jeffrey A.

Format:

Books

Publication Date

2002

Excerpt:

Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing

Available: Copies:

37.

Leading the revolution : how to thrive in turbulent times by making innovation a way of life

by

Hamel, Gary.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html

Format:

Books

Publication Date

2002

Excerpt:

Creative ability in business.

Available: Copies:

38.

Strategic management : concepts and cases

by

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

Available: Copies:

39.

Principles of marketing

by

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

Available: Copies:

40.

Cracking creativity : the secrets of creative genius

by

Michalko, Michael, 1940-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html

Format:

Books

Publication Date

2001 1998

Excerpt:

-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it

Available: Copies:

41.

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

Available: Copies:

42.

Living strategy : putting people at the heart of corporate purpose

by

Gratton, Lynda.

Safari (Access restricted to 4 simultaneous users)
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012987533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Living strategy : putting people at the heart of corporate purpose / Gratton, Lynda.

Available: Copies:

43.

Corporate communication strategy

by

Steyn, Benita.

Format:

Books

Publication Date

2000

Excerpt:

Corporate communication strategy / Steyn, Benita.

Available: Copies:

44.

Strategic management : concepts

by

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

Available: Copies:

45.

Growing and managing an entrepreneurial business

by

Allen, Kathleen R.

Format:

Books

Publication Date

1999

Excerpt:

Growing and managing an entrepreneurial business / Allen, Kathleen R.

Available: Copies:

46.

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

47.

Strategy pure and simple II : how winning companies dominate their competitors

by

Robert, Michel, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html

Format:

Books

Publication Date

1998

Excerpt:

Strategy pure and simple II : how winning companies dominate their competitors / Robert, Michel

Available: Copies:

48.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

by

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better

Available: Copies:

49.

Strategic management and information systems : an integrated approach

by

Robson, Wendy.

Format:

Books

Publication Date

1997

Excerpt:

management information systems? -- 4. Strategy planning for information systems -- 5. The information systems

Available: Copies:

50.

Strategic market management

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management

Format:

Books

Publication Date

1995

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

51.

Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change

by

Lynch, Dudley.

Format:

Books

Publication Date

1990 1989

Excerpt:

Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change /

Available: Copies:

52.

World class! : strategies for winning with your customer.

by

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

superior customer services really is -- What your strategy must do -- Designing the future -- What counts

Available: Copies:

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