Search Results for Consumer behavior.

1.

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2010

Excerpt:

Consumer behavior / Schiffman, Leon G.

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2.

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

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3.

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior / Blackwell, Roger D.

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4.

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf

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Publication Date

1991

Excerpt:

Consumer behavior / Schiffman, Leon G.

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5.

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

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Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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6.

Understanding consumer behavior

by

Peter, J. Paul.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf

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Books

Publication Date

1994

Excerpt:

Consumer behavior -- United States -- Case studies.

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7.

Consumer behavior and marketing action

by

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
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Publication Date

1995

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

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8.

Consumer behavior and marketing strategy

by

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
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Publication Date

1999

Excerpt:

Consumer behavior and marketing strategy / Peter, J. Paul.

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9.

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.

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10.

Consumer behavior : building market strategy

by

Hawkins, Del I.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior : building market strategy / Hawkins, Del I.

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11.

Consumer behaviour

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

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12.

Cover image for The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

by

Hayden, Zoe.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Consumer behavior.

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13.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

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14.

Consumer Behaviour 5th

by

Roberts-Lombard, Mornay

Format:

Books

Publication Date

2022

Excerpt:

Consumer Behaviour 5th Roberts-Lombard, Mornay

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15.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

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16.

The age of surveillance capitalism : the fight for a human future at the new frontier of power

by

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior -- Data processing.

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17.

Handbook of research on gender and marketing

by

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

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18.

Consumer Behaviour 4e

by

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

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Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

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19.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
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Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

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20.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

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21.

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

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Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

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22.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

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23.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

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24.

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

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25.

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

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Publication Date

2014

Excerpt:

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

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26.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

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27.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

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28.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8

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29.

The design of everyday things

by

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

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Publication Date

2013

Excerpt:

in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the

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30.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

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31.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

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32.

Marketing the same difference : cultural and language dichotomy in advertising

by

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior -- South Africa -- Cross-cultural studies.

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33.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

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34.

Why we buy : the science of shopping

by

Underhill, Paco.

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Publication Date

2009

Excerpt:

Consumer behavior.

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35.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

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36.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumer behavior.

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37.

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

by

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

Consumer behavior -- South Africa.

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38.

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Consumer behavior.

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39.

Advertising and the mind of the consumer : what works, what doesn't, and why.

by

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

Consumer behavior.

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40.

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

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Publication Date

2008

Excerpt:

behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of

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41.

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

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42.

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

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Publication Date

2007

Excerpt:

Consumer behavior -- Psychological aspects.

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43.

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

by

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /

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44.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
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Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
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Publication Date

2006

Excerpt:

Consumer behavior.

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45.

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

by

Jones, Samantha.

Format:

Manuscript

Publication Date

2005

Excerpt:

An investigation into the effectiveness of the Proudly South African brand in relation to consumer

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46.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3

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47.

Consumers

by

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
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Publication Date

2004

Excerpt:

Consumer behavior -- United States.

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48.

Media now : understanding media culture and technology

by

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

behavior -- Media impact : the latest Internet horror -- Communications media and prosocial behavior

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49.

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

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Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

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50.

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

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51.

Effective marketing : creating and keeping customers

by

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
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Publication Date

2002

Excerpt:

Consumer behavior.

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52.

Internet marketing : readings and online resources

by

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
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Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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53.

Principles of marketing

by

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

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54.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

by

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior -- History -- 20th century.

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55.

Why we buy : the science of shopping

by

Underhill, Paco.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior.

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56.

Marketing : best practices

by

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
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Publication Date

2000

Excerpt:

marketing -- Marketing research and information systems -- Consumer behavior -- Business

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57.

Psychology : fields of application

by

Stec, Astrid M.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-t.html
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Publication Date

1999

Excerpt:

applied to education / Anita Woolfolk Hoy -- Ch. 5. Psychology applied to consumer behavior / Frank R

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58.

Truth, lies, and advertising : the art of account planning

by

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
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Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

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59.

Consumer psychology for marketing

by

Foxall, G. R.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior.

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60.

Applications in basic marketing : clippings from the popular business press

by

Perreault, William D.

Format:

Books

Publication Date

1997

Excerpt:

, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.

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61.

Buyer behaviour : strategic marketing applications

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

1995 1994

Excerpt:

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

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62.

Consumer behaviour : a South African perspective

by

Du Plessis, P. J.

Format:

Books

Publication Date

1990

Excerpt:

Consumer behaviour : a South African perspective / Du Plessis, P. J.

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