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Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2022

Excerpt:

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Available: Copies:

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2018

Excerpt:

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Available: Copies:

Analysis in qualitative research

Boeije, Hennie, 1966-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018010693&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Analysis in qualitative research / Boeije, Hennie, 1966-

Available: Copies:

Statistics, data analysis, and decision modeling

Evans, James R. (James Robert), 1950-

Format:

Books

Publication Date

2003

Excerpt:

Statistics, data analysis, and decision modeling / Evans, James R. (James Robert), 1950-

Available: Copies:

Introduction to the design & analysis of algorithms

Levitin, Anany.

Table of contents http://catdir.loc.gov/catdir/toc/ecip063/2005033620.html

Format:

Books

Publication Date

2007

Excerpt:

Introduction to the design & analysis of algorithms / Levitin, Anany.

Available: Copies:

Laugh it off : a healthy brand analysis

Britchford, Tarryn.

Format:

Manuscript

Publication Date

2015

Excerpt:

Laugh it off : a healthy brand analysis / Britchford, Tarryn.

Available: Copies:

Quality planning and analysis : from product development through use

Gryna, Frank M.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056621.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056621.html

Format:

Books

Publication Date

2001

Excerpt:

Quality planning and analysis : from product development through use / Gryna, Frank M.

Available: Copies:

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users /

Available: Copies:

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring

Available: Copies:

10.

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

Keefer, Amelia.

Format:

Manuscript

Publication Date

2015

Excerpt:

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management

Available: Copies:

11.

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Fanton, Aimee Ilona.

Format:

Manuscript

Publication Date

2014

Excerpt:

brands and their consumers : an analysis of what benefits and positive impact the registation of brand

Available: Copies:

12.

An analysis of how brand reputation affects female consumer choice of cigarette brands

Theron, Candice.

Format:

Manuscript

Publication Date

2014

Excerpt:

An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron

Available: Copies:

13.

An analysis of the strategy behind the fringe

Louw, Walter.

Format:

Manuscript

Publication Date

2013

Excerpt:

An analysis of the strategy behind the fringe / Louw, Walter.

Available: Copies:

14.

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.

Bukasa, Patrick.

Format:

Manuscript

Publication Date

2012

Excerpt:

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick

Available: Copies:

15.

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Branding on the edge : an analysis of four alternative case studies that contain elements of

Available: Copies:

16.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Excerpt:

consumers : a content analysis / Minnaar, Ninette.

Available: Copies:

17.

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Excerpt:

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived

Available: Copies:

18.

Urban management and economic integration in South Africa

Dewar, David, B.A.

Format:

Books

Publication Date

1999

Excerpt:

Africa Institute for Policy Analysis and Economic Integration.

Available: Copies:

19.

First steps in research

Maree, J. G. (Jacobus Gideon)

Format:

Books

Publication Date

2025

Excerpt:

-- Statistical analysis I : descriptive statistics -- Statistical analysis II : inferential statistics

Available: Copies:

20.

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

overall analysis of the brand's strength. The book not only shows the formula for a metric and explains

Available: Copies:

21.

The creative thinking handbook : your step-by-step guide to problem solving in business

Griffiths, Chris, author.

Format:

Books

Publication Date

2022

Excerpt:

solution finder step 2: ideation toolkit -- The solution finder step 3: analysis -- The solution finder

Available: Copies:

22.

Visual research : an introduction to research methods in graphic design

Bestley, Russell, author.

Format:

Books

Publication Date

2022

Excerpt:

differently -- Design and education -- Analysis to synthesis -- Case study 01: delugional games -- Case study

Available: Copies:

23.

Research matters

Du Plooy-Cilliers, F. (Franzél)

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3127413&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

Available: Copies:

24.

First steps in research

Maree, Kobus, 1951-

Format:

Books

Publication Date

2020

Excerpt:

questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II

Available: Copies:

25.

Economic development

Todaro, Michael P. 1942- Verfasser.

Format:

Books

Publication Date

2020

Excerpt:

potential models for other developing countries to follow. Both theory and empirical analysis in development

Available: Copies:

26.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

Available: Copies:

27.

Just Enough Research

Hall, Erika

Format:

Books

Publication Date

2019

Excerpt:

Competitive Research--7Evaluative Research--8Analysis and Models--9Quantitative Research

Available: Copies:

28.

Media studies. Volume 3, Media content and media audiences

Fourie, Pieter J. (Pieter Jacobus), 1950- editor.

Format:

Books

Publication Date

2018

Excerpt:

, language and discourse ; Media and visual literacy ; Visual text analysis ; Textual analysis: narrative and

Available: Copies:

29.

The craft of criticism : critical media studies in practice

Kackman, Michael, editor.

Format:

Books

Publication Date

2018

Excerpt:

analysis, as well as reception studies, policy, production studies, and contextual, multi-method approaches

Available: Copies:

30.

Retail management : a strategic approach.

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis

Available: Copies:

31.

The basics of social research

Babbie, Earl R., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Unobtrusive research -- Evaluation research -- Part four. Analysis of data. Qualitative data analysis

Available: Copies:

32.

First steps in research

Maree, Kobus, 1951- editor.

Format:

Books

Publication Date

2016

Excerpt:

process -- Surveys and the use of questionnaires -- Sampling -- Statistical analysis I: Descriptive

Available: Copies:

33.

Media and society

O'Shaughnessy, Michael, 1951- author.

Format:

Books

Publication Date

2016

Excerpt:

, ideology and hegemony; Part 4 Stories: approaches for narrative analysis; Part 5 Media and identity

Available: Copies:

34.

Construction drawings and details

Kilmer, W. Otie, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1163671&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

development and the design process : The design process: the analysis phase ; The synthesis phase -- Part 3

Available: Copies:

35.

Creating a brand identity : a guide for designers

Slade, Catharine, author.

Format:

Books

Publication Date

2016

Excerpt:

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis

Available: Copies:

36.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-- Competitive Analysis : Implications in Planning -- Working with Creative : Implications in Planning -- Working

Available: Copies:

37.

Slay the dragon : writing great video games

Bryant, Robert Denton, 1963-

View record details on Penryn Campus Library Catalogue

Format:

Books

Publication Date

2015

Excerpt:

is story design ; Story beats by level: an analysis of The last of us ; What must happen in your

Available: Copies:

38.

Basics of entrepreneurship

Nieuwenhuizen, C. (Cecile)

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

small business -- The break-even analysis -- Budgets.

Available: Copies:

39.

Research methodology : a step-by-step guide for beginners

Kumar, Ranjit, author.

Format:

Books

Publication Date

2014

Excerpt:

research -- an example -- Data analysis in mixed methods studies -- The role of statistics and computers in

Available: Copies:

40.

Research methodology : business and management contexts

Bryman, Alan, author.

Format:

Books

Publication Date

2014

Excerpt:

. E-research: Internet research methods -- 15. Content analysis -- Part Four: Data analysis methods

Available: Copies:

41.

Research matters

Du Plooy-Cilliers, F. (Franzél)

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=746917&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

Available: Copies:

42.

Social research methods : qualitative and quantitative approaches

Neuman, W. Lawrence (William Lawrence), 1950- author.

Format:

Books

Publication Date

2014

Excerpt:

-- Experimental research -- Survey research -- Nonreactive research and secondary analysis -- Analysis of

Available: Copies:

43.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

fluctuating market / Y. Fujita -- An analysis of fashion brand extensions by artificial neural networks / Tsan

Available: Copies:

44.

Research in practice : applied methods for the social sciences

Terre Blanche, M. J. (Martin J.)

Format:

Books

Publication Date

2014

Excerpt:

qualitative research -- First steps in qualitative data analysis -- Lived experience and interpretation: the

Available: Copies:

45.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play

Available: Copies:

46.

Line color form : the language of art and design

Day, Jesse.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=646914&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to

Available: Copies:

47.

Marketing research

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Cluster Analysis -- CHAPTER 21 Multidimensional Scaling and Conjoint Analysis -- CHAPTER 22 Presenting the

Available: Copies:

48.

Fundamentals of social research methods : an African perspective

Bless, Claire.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670767&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-- Qualitative data analysis and interpretation -- Research findings and dissemination -- Research management.

Available: Copies:

49.

Collecting and interpreting qualitative materials

Denzin, Norman K.

Format:

Books

Publication Date

2013

Excerpt:

/ David L. Altheide and John M. Johnson -- Analysis and representation across the continuum / Laura L

Available: Copies:

50.

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

brand. From research and analysis through brand strategy, design development through application design

Available: Copies:

51.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message

Available: Copies:

52.

Spatiality

Tally, Robert T.

Format:

Books

Publication Date

2013

Excerpt:

, David Harvey, Edward Soja, Erich Auerbach, Georg Lukács, and Fredric Jameson. Analysis of critical

Available: Copies:

53.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Business analysis ; Business goals, objectives, strategies, and tactics ; Budgeting ; Measuring performance

Available: Copies:

54.

The design of everyday things

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

action on the right control at the right time. In this entertaining and insightful analysis, cognitive

Available: Copies:

55.

Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

advertisements -- Model essay: semiotic analysis of an advertisement -- Defining discourse and ideology -- Where

Available: Copies:

56.

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

Pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis

Available: Copies:

57.

Applied business statistics : methods and Excel-based applications

Wegner, Trevor.

Format:

Books

Publication Date

2012

Excerpt:

Setting the statistical scene -- Exploratory data analysis -- Foundations of statistical inference

Available: Copies:

58.

Visual methodologies : an introduction to researching with visual materials

Rose, Gillian, 1962-

Format:

Regular print

Publication Date

2012

Excerpt:

-- Discourse analysis I : text, intertextuality and context -- Discourse analysis II : institutions and ways of

Available: Copies:

59.

Teaching about the future

Bishop, Peter C.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site

Format:

Books

Publication Date

2012

Excerpt:

-- Generalization -- Approach -- Causal Layered Analysis -- Integral Futures -- Conclusion -- Resources -- Social

Available: Copies:

60.

Visual communication : images with messages

Lester, Paul Martin.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html

Format:

Books

Publication Date

2011

Excerpt:

-- Visual analysis -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography

Available: Copies:

61.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

? -- 13. How to create for your buyers -- An analysis of gobbledygook -- Poor writing: how did we get here

Available: Copies:

62.

Research at grass roots : for the social sciences and human services professions

De Vos, A. S.

Format:

Books

Publication Date

2011

Excerpt:

collection: interviewing -- Information collection: document study and secondary analysis -- Sampling and

Available: Copies:

63.

The Sage handbook of qualitative research

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html

Format:

Books

Publication Date

2011

Excerpt:

/ Reflections on interpretive adequacy in qualitative research / Analysis and representation across the

Available: Copies:

64.

Content strategy for the Web

Halvorson, Kristina.

Format:

Books

Publication Date

2010

Excerpt:

Learn -- Solution -- Problem -- Discipline -- Plan -- Audit -- Analysis -- Strategy -- Create

Available: Copies:

65.

First steps in research

Maree, Kobus, 1951-

Format:

Books

Publication Date

2010

Excerpt:

questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II

Available: Copies:

66.

Designing your first research proposal : a manual for researchers in education and the social sciences

Vithal, Renuka.

Format:

Books

Publication Date

2010

Excerpt:

collection plan ; Planning a data analysis strategy ; Anticipating the report outline; Enhancing validity and

Available: Copies:

67.

Critical media studies : an introduction

Ott, Brian L.

Format:

Books

Publication Date

2010

Excerpt:

style, each of the book's eleven critical perspectives approaches media analysis from a different point

Available: Copies:

68.

Business marketing management : B2B

Hutt, Michael D.

Format:

Regular print

Publication Date

2010

Excerpt:

This text integrates the latest developments in market analysis, relationship management, supply

Available: Copies:

69.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Introduction to marketing communications -- How marketing communications works -- Analysis of

Available: Copies:

70.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

-- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer

Available: Copies:

71.

Framing discourse on the environment : a critical discourse approach

Alexander, Richard J., 1945-

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/toc/ecip0814/2008014130.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/2008014130-b.html

Format:

Books

Publication Date

2009

Excerpt:

Critical discourse analysis.

Available: Copies:

72.

Cultural theory and popular culture : an introduction

Storey, John, 1950-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008036667.html

Format:

Books

Publication Date

2009

Excerpt:

Williams: 'The analysis of culture' ; E.P. Thompson: The making of the English working class ; Stuart Hall

Available: Copies:

73.

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

implementing effective brand identity. From research and analysis through brand strategy, design and identity

Available: Copies:

74.

Architectural photography

Heinrich, Michael, 1978-

Format:

Books

Publication Date

2009

Excerpt:

-- Accessories -- Image analysis -- Image factor: content -- Image factor: reproduction -- Image factor: graphics

Available: Copies:

75.

Managing supply chains : a logistics approach with student CD

Langley, C. John, 1946-

Format:

Books

Publication Date

2008

Excerpt:

analysis -- Supply chain technology, managing information flows -- Demand management and customer services

Available: Copies:

76.

Super crunchers : why thinking-by-numbers is the new way to be smart

Ayres, Ian, 1959-

Format:

Books

Publication Date

2008 2007

Excerpt:

Regression analysis.

Available: Copies:

77.

Media & society

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

Format:

Books

Publication Date

2008

Excerpt:

: discourse, ideology, and hegemony -- Stories: approaches for narrative analysis -- Media and identity

Available: Copies:

78.

Applied business statistics : methods and Excel-based applications

Wegner, Trevor.

Format:

Books

Publication Date

2007

Excerpt:

& Correlation Analysis -- Index Numbers: Measuring Business Activity -- Time Series Analysis: A Forecasting Tool

Available: Copies:

79.

The conscience of a liberal

Krugman, Paul R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz275755223inh.htm

Format:

Books

Publication Date

2007

Excerpt:

three generations of history with sharp political, social, and economic analysis. This book, written

Available: Copies:

80.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and

Available: Copies:

81.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

program situation analysis. 3. Organizing for advertising and promotion: The role of ad agencies and other

Available: Copies:

82.

Research methods for graduate business and social science students

Adams, John, 1955-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html

Format:

Books

Publication Date

2007

Excerpt:

. Interviews -- Sect. VI. Analysis -- Ch. 10. Qualitative data analysis -- Ch. 11. Descriptive quantitative

Available: Copies:

83.

Understanding financial statements

Graham, Mark.

Format:

Books

Publication Date

2007

Excerpt:

The purpose of financial statements -- Accounting basics -- Financial analysis -- Accounting

Available: Copies:

84.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
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Books

Publication Date

2007

Excerpt:

. Shrinkage to net sales -- Sect. III. Sales force -- 81. Independent sales representative analysis -- 82

Available: Copies:

85.

Marketing research : tools & techniques

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Excerpt:

-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing

Available: Copies:

86.

A race against time : psychology and challenges to deracialisation in South Africa

Stevens, Garth.

Format:

Books

Publication Date

2006

Excerpt:

-black-in-the-new-South-Africa -- Psychoanalysis, discursive analysis, racism and the theory of abjection -- (Post)colonial racism: racial

Available: Copies:

87.

Research in practice : applied methods for the social sciences

Terre Blanche, M. J. (Martin J.)

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-d.html

Format:

Books

Publication Date

2006

Excerpt:

qualitative research -- First steps in qualitative data analysis -- Lived experience and interpretation: the

Available: Copies:

88.

The end of faith : religion, terror, and the future of reason

Harris, Sam, 1967-

Format:

Books

Publication Date

2006 2005

Excerpt:

"In The End of Faith, Sam Harris delivers an analysis of the clash between reason and religion in

Available: Copies:

89.

Thinkertoys : a handbook of creative-thinking techniques

Michalko, Michael, 1940-

Sample text http://catdir.loc.gov/catdir/enhancements/fy1003/2005036213-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036213.html
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Format:

Books

Publication Date

2006

Excerpt:

(questions) -- Tug-of-war (force-field analysis) -- Idea box (morphological analysis) -- Idea grid (FCB grid

Available: Copies:

90.

Principles of managerial finance

Gitman, Lawrence J.

Websites http://financeworks.mathxl.com/login_finance.htm

Format:

Books

Publication Date

2005

Excerpt:

Environment of Managerial Finance -- Ch. 2. Financial Statements and Analysis -- Ch. 3. Cash Flow and

Available: Copies:

91.

McQuail's mass communication theory

McQuail, Denis.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html

Format:

Books

Publication Date

2005

Excerpt:

demands -- The production of media culture -- Media content : issues, concepts and methods of analysis

Available: Copies:

92.

Introducing social semiotics

Van Leeuwen, Theo, 1947-

Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0418/2004013007.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2004013007-d.html

Format:

Books

Publication Date

2005

Excerpt:

functions -- Dimensions of semiotic analysis -- Discourse -- Genre -- Style -- Modality -- Multimodal

Available: Copies:

93.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Table 3.2 Why not view profitability by customer? -- Table 4.1 Retention analysis Table 4.2 Calculating

Available: Copies:

94.

The study of language

Yule, George, 1947-

Format:

Books

Publication Date

2005 1997

Excerpt:

-formation processes -- Morphology -- Grammar -- Syntax -- Semantics -- Pragmatics -- Discourse analysis -- Language

Available: Copies:

95.

Microeconomics

Pindyck, Robert S.

Format:

Books

Publication Date

2005

Excerpt:

maximization and competitive supply -- The analysis of competitive markets -- pt. 3. Market structure and

Available: Copies:

96.

Managers, not MBAs : a hard look at the soft practice of managing and management development

Mintzberg, Henry.

Books24x7 http://www.books24x7.com/marc.asp?bookid=7319
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=P_322120_0
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Format:

Electronic Resources

Publication Date

2004

Excerpt:

emphasize analysis and technique. These are the wrong ways. They leave graduates with the false impression

Available: Copies:

97.

Branded nation : the marketing of megachurch, college, inc., and museumworld

Twitchell, James B., 1943-

Inhaltsverzeichnis
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Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html

Format:

Books

Publication Date

2004

Excerpt:

A social analysis of the impact of branding discusses how ordinary companies and products have

Available: Copies:

98.

On dialogue

Bohm, David, 1917-1992.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004019113.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2004019113-d.html

Format:

Books

Publication Date

2004 1996

Excerpt:

Dialogue analysis.

Available: Copies:

99.

A systematic theory of argumentation : the pragma-dialectical approach

Eemeren, F. H. van (Frans Hendrik), 1946-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/samples/cam041/2003046181.html
Table of contents http://catdir.loc.gov/catdir/toc/cam031/2003046181.html
Publisher description http://catdir.loc.gov/catdir/description/cam032/2003046181.html
Inhaltsverzeichnis http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3212760

Format:

Books

Publication Date

2004

Excerpt:

-- 4. Relevance -- 5. Analysis as reconstruction -- 6. Rules for a critical discussion -- 7. Fallacies.

Available: Copies:

100.

The rule of metaphor : the creation of meaning in language

Ricœur, Paul.

Table of contents http://www.gbv.de/dms/bowker/toc/9780415312806.pdf

Format:

Books

Publication Date

2003 1978

Excerpt:

imagination creates and recreates meaning through metaphor. Taking further his acclaimed analysis of the power

Available: Copies:

101.

Collecting and interpreting qualitative materials

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156613-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-d.html

Format:

Books

Publication Date

2003

Excerpt:

management and analysis methods / Software and qualitative research / Analyzing talk and text / Focus groups

Available: Copies:

102.

Finance for non-financial managers

Ramsden, Philip.

Format:

Books

Publication Date

2003

Excerpt:

financial information -- The general ledger -- Costing -- Standard costing -- Variance analysis -- Two more

Available: Copies:

103.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002154341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032
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Books

Publication Date

2003

Excerpt:

Regularities, and Innovation Strategy -- Choosing a Profit Site: Dynamic Competitive Analysis -- Strategic

Available: Copies:

104.

Archaeology of knowledge

Foucault, Michel, 1926-1984.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2002067999.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1113/2002067999-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2002067999-d.html

Format:

Books

Publication Date

2002 1972

Excerpt:

Discourse analysis.

Available: Copies:

105.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the

Available: Copies:

106.

Sociology and the environment : a critical introduction to society, nature, and knowledge

Irwin, Alan, 1955-

Table of contents http://www.mannlib.cornell.edu/cgi-bin/toc.cgi?4031101
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010318660&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2001

Excerpt:

research. He reviews the key sociological debates in the field and sets out a new framework for analysis

Available: Copies:

107.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

Strategic analysis ; Analysing the market/industry ; Analysing competitors ; Competitive strategies

Available: Copies:

108.

Madness and civilization : a history of insanity in the Age of Reason

Foucault, Michel, 1926-1984.

Table of contents http://www.gbv.de/dms/bowker/toc/9780415255394.pdf

Format:

Books

Publication Date

2001 1967

Excerpt:

humanities courses across a variety of disciplines. Foucault's analysis of psychology is a devastating

Available: Copies:

109.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis

Available: Copies:

110.

Business research methods

Cooper, Donald R.

Format:

Books

Publication Date

2001

Excerpt:

-- Analysis and presentation of data -- Glossary -- Examples index -- Photo credits -- Index.

Available: Copies:

111.

Dictionary of accounting terms

Siegel, Joel G.

Format:

Books

Publication Date

2000

Excerpt:

and cost accounting, auditing, financial statement analysis, and taxes. Also included are essential

Available: Copies:

112.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

analysis: testing for significant differences -- Ch. 17. Data analysis: testing for association -- Ch. 18

Available: Copies:

113.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

/ "We'll be back in a moment" : a content analysis of advertisements in children's television in the

Available: Copies:

114.

Marketing strategy : planning and implementation

Walker, Orville C.

Format:

Books

Publication Date

1999

Excerpt:

Opportunity analysis -- Formulating marketing strategies -- Implementation and control.

Available: Copies:

115.

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Crafting a Strategy. 3. Industry and Competitive Analysis. 4. Evaluating Company Resources and Competitive

Available: Copies:

116.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt

Available: Copies:

117.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

-- Choosing a profit site: dynamic competitive analysis -- Strategic choice or environmental determinism

Available: Copies:

118.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations

Available: Copies:

119.

Speechmaking : rhetorical competence in a postmodern world

Sproule, J. Michael, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96083189.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96083189.html

Format:

Books

Publication Date

1997

Excerpt:

of speechmaking -- Purpose -- Audience analysis -- Investigating the subject -- Speech materials

Available: Copies:

120.

Financial aspects of marketing

Schmidt, Ruth A.

Format:

Books

Publication Date

1996

Excerpt:

Ratio analysis.

Available: Copies:

121.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

," "multicultural analysis," and the "disruption bank." He then demonstrates--with the help of dozens of galvanizing

Available: Copies:

122.

The literate writer : a rhetoric with readings across four genres

Kann, David J.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/94038168.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/94038168.html

Format:

Books

Publication Date

1995

Excerpt:

. Classification and analysis: grouping and dismantling -- 15. Cause and effect: showing the connections between

Available: Copies:

123.

The care of the self

Foucault, Michel, 1926-1984.

Format:

Books

Publication Date

1990

Excerpt:

Part I. Dreaming of One's pleasues. 1. The method of Artemidorus -- 2. The analysis -- 3. Dream and

Available: Copies:

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(3)

Industrial management -- Statistical methods.

(3)

Marketing -- Management.

(3)

Mass media and culture.

(3)

Onderzoeksmethoden.

(3)

Planification stratégique.

(3)

Qualitative research.

(3)

Research -- Methodology.

(3)

Research.

(3)

South Africa.

(3)

Sozialwissenschaften.

(3)

Trademarks -- Design.

(3)

Accounting.

(2)

Aspect social.

(2)

Brand name products -- Management.

(2)

Changement organisationnel.

(2)

Commercial statistics.

(2)

Creative thinking.

(2)

Decision making -- Statistical methods.

(2)

Economic history.

(2)

Empirische Sozialforschung.

(2)

Financial statements.

(2)

Gestion d'entreprise.

(2)

Industrial management.

(2)

Internet marketing.

(2)

Kommunikation.

(2)

Lehrbuch.

(2)

Mass media -- Social aspects.

(2)

Merken (commercie)

(2)

Methodologie.

(2)

Microsoft Excel (Computer file)

(2)

Onderzoek.

(2)

Organizational change.

(2)

Planejamento estratégico.

(2)

Product management.

(2)

Qualitative reasoning.

(2)

(2)

(2)

(2)

(2)

Samhällsvetenskaplig forskning -- metodik.

(2)

Semiotik.

(2)

Sozialökologie.

(2)

Strategisch management.

(2)

Technische vernieuwing.

(2)

(2)

(2)

(2)

(2)

Visual communication.

(2)

Academic writing.

(1)

Accounting -- Dictionaries.

(1)

Active learning.

(1)

Administración de mercadeo.

(1)

Administração da produção.

(1)

Administração de marketing.

(1)

Administração industrial.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Research -- South Africa

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising media planning.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Apartheid -- South Africa -- Psychological aspects.

(1)

Architectural photography.

(1)

Argumentatieleer.

(1)

Argumentation.

(1)

Argumentationstheorie.

(1)

Art.

(1)

Assurance qualité.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Bedrijfskunde.

(1)

Begründung.

(1)

Betekenisverandering.

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Social aspects -- United States.

(1)

Branding (Marketing) -- United States.

(1)

Brands -- Research -- South Africa

(1)

Building -- Details -- Drawings.

(1)

Business -- Research -- Methodology.

(1)

Business education.

(1)

Business logistics.

(1)

Business planning.

(1)

CONTROLE DA QUALIDADE.

(1)

Case studies.

(1)

Church marketing -- United States.

(1)

City planning -- Economic aspects -- South Africa.

(1)

City planning -- Economic aspects.

(1)

College readers.

(1)

Communicatie.

(1)

Communicatiewetenschap.

(1)

Communication visuelle.

(1)

Community development, Urban -- South Africa.

(1)

Community development, Urban.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Consumers -- Research.

(1)

Consumers' preferences.

(1)

Consumers, Black.

(1)

Corporation reports -- South Africa.

(1)

Corporation reports.

(1)

Corporations -- Finance. -- Management.

(1)

Critical discourse analysis.

(1)

Créativité dans les affaires.

(1)

Créativité.

(1)

Culture -- Philosophy.

(1)

Cultuur.

(1)

Customer relations.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Datenerhebung.

(1)

Decision Making, Computer-Assisted.

(1)

Design -- Research.

(1)

Design services -- United States -- Marketing.

(1)

Design.

(1)

Developing countries -- Economic policy.

(1)

Diagnosis, Computer-Assisted.

(1)

Dialectic (Philosophy)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Economic development.

(1)

Economics -- Research.

(1)

Education -- Marketing.

(1)

Education -- Research -- Methodology.

(1)

Einkommensverteilung.

(1)

Electronic books

(1)

English language -- Rhetoric.

(1)

Entrepreneurship.

(1)

Entwurf.

(1)

Environment -- sociology.

(1)

Environmental policy -- Social aspects.

(1)

Environnement -- Politique gouvernementale -- Aspect social.

(1)

Equality -- United States.

(1)

Equality.

(1)

Estudo de caso.

(1)

Evidence-Based Medicine.

(1)

Executives -- Training of.

(1)

Experiential learning.

(1)

Fashion merchandising.

(1)

Filosofische aspecten.

(1)

Financial statements -- South Africa.

(1)

Financiële aspecten.

(1)

Finanzmanagement.

(1)

Finanzwirtschaft.

(1)

Finanças das empresas.

(1)

Forecasting -- Study and teaching.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Geocriticism.

(1)

Gestion d'entreprise -- Recherche.

(1)

(1)

(1)

(1)

(1)

(1)

Graphic arts -- Research.

(1)

(1)

(1)

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