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Building strong brands

Aaker, David A.

Format:

Books

Publication Date

2010 1996

Excerpt:

Building strong brands / Aaker, David A.

Available: Copies:

Building strong brands

Aaker, David A.

Format:

Books

Publication Date

2002

Excerpt:

Building strong brands Aaker, David A.

Available: Copies:

Consumer behavior : building marketing strategy

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

Architective : building construction standards for South Africa

Schmidt, Siegfriedt.

Format:

Books

Publication Date

2013

Excerpt:

Architective : building construction standards for South Africa / Schmidt, Siegfriedt.

Available: Copies:

The how-to of building : practical building guide

Alexander, Gordon (Building expert), author, editor-in-chief.

Format:

Books

Publication Date

2016

Excerpt:

The how-to of building : practical building guide / Alexander, Gordon (Building expert), author

Available: Copies:

An introduction to scholarship : building academic skills for tertiary study

Siewierski, Cheryl, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2653750&site=ehost-live&scope=site

Format:

Books

Publication Date

2020

Excerpt:

An introduction to scholarship : building academic skills for tertiary study / Siewierski, Cheryl

Available: Copies:

Research methods for business : a skill-building approach

Bougie, Roger, author.

Format:

Books

Publication Date

2020

Excerpt:

Research methods for business : a skill-building approach / Bougie, Roger, author.

Available: Copies:

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

A research study to determine required brand building aspects in Cape Town's cosmetics industry

Available: Copies:

An introduction to scholarship : building academic skills for tertiary study

Siewierski, Cheryl, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104423&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

An introduction to scholarship : building academic skills for tertiary study / Siewierski, Cheryl

Available: Copies:

10.

Building strong brands through Action Research : a case study of the Humphry Baby brand

Cogan, Tatum.

Format:

Manuscript

Publication Date

2015

Excerpt:

Building strong brands through Action Research : a case study of the Humphry Baby brand / Cogan

Available: Copies:

11.

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Jordan, Dianne.

Format:

Manuscript

Publication Date

2015

Excerpt:

building of female South African micro celebrities / Jordan, Dianne.

Available: Copies:

12.

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Goddard, Roxy.

Format:

Manuscript

Publication Date

2014

Excerpt:

building approach within the South African industry / Goddard, Roxy.

Available: Copies:

13.

Brand space : exploring physical space for brand-building : an informed perspective

Van Beeck, Rebecca Looringh.

Format:

Manuscript

Publication Date

2014

Excerpt:

Brand space : exploring physical space for brand-building : an informed perspective / Van Beeck

Available: Copies:

14.

Key success factors in building an independent fashion brand : a Cape Town perspective

Van Aswegen, Este.

Format:

Manuscript

Publication Date

2014

Excerpt:

Key success factors in building an independent fashion brand : a Cape Town perspective / Van

Available: Copies:

15.

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Van Eck, Jaco.

Format:

Manuscript

Publication Date

2013

Excerpt:

Hot Sauce as niche product category : building cult following in Cape Town based on brand

Available: Copies:

16.

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Tavleieva, Tsvitana.

Format:

Manuscript

Publication Date

2013

Excerpt:

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among

Available: Copies:

17.

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Seabe, Kgomotso.

Format:

Manuscript

Publication Date

2013

Excerpt:

building, culture-led gentrification and healthy brand strategy / Seabe, Kgomotso.

Available: Copies:

18.

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Smit, Marike.

Format:

Manuscript

Publication Date

2013

Excerpt:

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality

Available: Copies:

19.

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Bhoola, Chetna.

Format:

Manuscript

Publication Date

2013

Excerpt:

brand engagement as a fundamental brand building principle / Bhoola, Chetna.

Available: Copies:

20.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

21.

Ten types of innovation : the discipline of building breakthroughs

Keeley, Larry.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=571813&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Ten types of innovation : the discipline of building breakthroughs / Keeley, Larry.

Available: Copies:

22.

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Keown, Lisa Robyn.

Format:

Manuscript

Publication Date

2012

Excerpt:

The non-profit brand : exploring the discordance between brand promise and brand building education

Available: Copies:

23.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

24.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

The hero and the outlaw : building extraordinary brands through the power of archetypes / Mark

Available: Copies:

25.

The fifth discipline fieldbook : strategies and tools for building a learning organisation

Senge, Peter M.

Format:

Books

Publication Date

1994

Excerpt:

The fifth discipline fieldbook : strategies and tools for building a learning organisation / Senge

Available: Copies:

26.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

Available: Copies:

27.

SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.

Barlow, DH

Format:

Books

Publication Date

2023

Excerpt:

-- 13Planning for the harvest-- 14Building customer relationship-- 15Product development and supply

Available: Copies:

28.

Brand storytelling : put customers at the heart of your brand story

Rodriguez, Miri, author.

Format:

Books

Publication Date

2023

Excerpt:

: building an integrated marketing plan with story -- The brand story hero: put your customers at the heart

Available: Copies:

29.

Strategic integrated marketing communications

Percy, Larry Verfasser. (DE-588)170799492

Format:

Books

Publication Date

2023

Excerpt:

Corporate identity, imange, and reputation-- Building corporate identity, imane, and reputation-- Corporate

Available: Copies:

30.

Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

, inclusion, & purpose-led marketing -- Building a culture for results.

Available: Copies:

31.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

. Products, Services, and Brands: Building Customer Value -- 9. Developing New Products and Managing the

Available: Copies:

32.

Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

: machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better

Available: Copies:

33.

Construction drawings and details for interiors

Kilmer, Rosemary, author.

Format:

Books

Publication Date

2021

Excerpt:

Building -- Details -- Drawings.

Available: Copies:

34.

The animator's survival kit. Walks

Williams, Richard, 1933-2019, author.

Format:

Books

Publication Date

2021

Excerpt:

Richard Williams provides the building blocks of how to construct walks, using stick figures to make it

Available: Copies:

35.

How to future : leading and sense-making in an age of hyperchange

Smith, Scott, 1967- author.

Format:

Books

Publication Date

2020

Excerpt:

effectiveness - tools for monitoring and measuring fitness of approach -- What to do next? Building a futuring

Available: Copies:

36.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

understanding the key principles of building enduring brands. This book presents a cohesive framework for brand

Available: Copies:

37.

The advanced game narrative toolbox

Heussner, Tobias, editor.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2029921&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

and sexuality in games -- Building a universe -- Writing for non-digital games (board games) -- From

Available: Copies:

38.

Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

strategically about your brand. Brand positioning : the foundation for building a strong brand / Alice M. Tybout

Available: Copies:

39.

Interior design illustrated

Ching, Francis D. K., 1943- author.

https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1668725&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

1. Interior space -- 2. Interior design -- 3. A design vocabulary -- 4. Interior building elements

Available: Copies:

40.

Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2018

Excerpt:

meaning over time -- 5. The beginnings-new brand co-creation -- 6. Building and maintaining a brand

Available: Copies:

41.

Retail management : a strategic approach.

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

Preface -- An overview of strategic retail management -- An introduction to retailing -- Building

Available: Copies:

42.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance

Available: Copies:

43.

The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems

Lewrick, Michael.

Format:

Books

Publication Date

2018

Excerpt:

building Blockchain applications.

Available: Copies:

44.

Digital marketing excellence : planning, optimizing and integrating online marketing

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

Available: Copies:

45.

Construction primer for Southern Africa

Wegelin, H. W. (Hans Willem), 1940-

Format:

Books

Publication Date

2017

Excerpt:

Building -- Study and teaching -- Africa, Southern.

Available: Copies:

46.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand building -- Research -- South Africa

Available: Copies:

47.

Small business management : launching and growing entrepreneurial ventures

Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.

Format:

Books

Publication Date

2017

Excerpt:

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

Available: Copies:

48.

Java for dummies

Burd, Barry, author.

Format:

Books

Publication Date

2017

Excerpt:

Getting started with Java. All about Java ; All about software ; Using the basic building blocks

Available: Copies:

49.

UX for the web : build websites for user experience and usability

Ritter, Marli

Format:

Books

Publication Date

2017

Excerpt:

building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human

Available: Copies:

50.

Android 6 for programmers : an app-driven approach, 3/E

Deitel, Paul J., author.

Format:

Books

Publication Date

2016

Excerpt:

–beginning with a test-drive of the Tip Calculator app in Chapter 1, then building one new app in each of

Available: Copies:

51.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

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Format:

Books

Publication Date

2016

Excerpt:

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

Available: Copies:

52.

Construction drawings and details

Kilmer, W. Otie, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1163671&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Building -- Details -- Drawings.

Available: Copies:

53.

Adaptive web design : crafting rich experiences with progressive enhancement

Gustafson, Aaron, author.

Format:

Books

Publication Date

2016

Excerpt:

"Building an elegant, functional website requires more than just knowing how to code. In Adaptive

Available: Copies:

54.

UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

goals and business goals -- UX is a process -- Gathering requirements -- Building consensus -- Behavior

Available: Copies:

55.

Game development with Unity

Menard, Michelle.

Format:

Books

Publication Date

2015

Excerpt:

triggers and creating enviromnent interactions; Building adversaries and AI; Designing the game's GUI

Available: Copies:

56.

Slay the dragon : writing great video games

Bryant, Robert Denton, 1963-

View record details on Penryn Campus Library Catalogue

Format:

Books

Publication Date

2015

Excerpt:

building block of interactive narrative ; What is a game designer? ; Our theory of fun ; Mechanics = active

Available: Copies:

57.

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

-- Chapter 16. Building relationships with customers -- Chapter 17. The online world and consumer behaviour.

Available: Copies:

58.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

Available: Copies:

59.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Available: Copies:

60.

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. The easy-to-follow tips on building stronger consumer relationships through apps and social networking

Available: Copies:

61.

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong

Available: Copies:

62.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

products ; The buyer decision-making process ; Buyer demographics ; Building client relationships ; Selling

Available: Copies:

63.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

-- Early missteps : an object lesson -- Partnering -- Do you really need a business plan? -- Building a

Available: Copies:

64.

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and

Available: Copies:

65.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

work together to create deeper meaning and stronger partnerships in building a better world ; Brands

Available: Copies:

66.

Pro C# 5.0 and the .NET 4.5 framework

Troelsen, Andrew W.

Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html

Format:

Books

Publication Date

2012

Excerpt:

-- Working with C# Response Files -- Building .NET Applications Using Notepad++ -- Building .NET Applications

Available: Copies:

67.

Teaching about the future

Bishop, Peter C.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site

Format:

Books

Publication Date

2012

Excerpt:

boundaries of the possible -- Committing to goals they do not know how to achieve -- Building bridges when

Available: Copies:

68.

Drawing basics and video game art : classic to cutting edge art techniques for winning video game design

Solarski, Chris, author.

Format:

Books

Publication Date

2012

Excerpt:

sheet -- Level 07: Environment Design. Character/Environment Shapes ; Building Construction ; Character

Available: Copies:

69.

Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

geographic boundaries -- Building a brand dashboard -- Personal branding.

Available: Copies:

70.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- Building an audience for your new blog -- Tag, and your buyer is it -- Fun with Sharpies (and Sharpie fans

Available: Copies:

71.

Research at grass roots : for the social sciences and human services professions

De Vos, A. S.

Format:

Books

Publication Date

2011

Excerpt:

research -- Participatory action research -- Building a scientific base for the helping professions.

Available: Copies:

72.

Adobe Dreamweaver CS5

Maivald, James J.

Format:

Electronic Resources

Publication Date

2010

Excerpt:

: InDesign CS5 essential skills -- InDesign lesson 2: building documents with master pages -- InDesign lesson

Available: Copies:

73.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

and techniques of positioning -- Building brand equity -- Brand narrative and relational management

Available: Copies:

74.

The principles of beautiful web design

Beaird, Jason.

Format:

Books

Publication Date

2010

Excerpt:

-- Building texture -- Application : clipping and saving -- 4. Typography. Taking type to the web -- Text

Available: Copies:

75.

Unmarketing : stop marketing. Start engaging.

Stratten, Scott.

Format:

Books

Publication Date

2010

Excerpt:

relationships, then, no matter your enterprise, building good relationships is your business. UnMarketing

Available: Copies:

76.

Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

maturity of IT governance -- Corporate Governance of Information Communications Technology -- Building

Available: Copies:

77.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

Available: Copies:

78.

Business model generation : a handbook for visionaries, game changers, and challengers

Osterwalder, Alexander, author.

Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm

Format:

Books

Publication Date

2010

Excerpt:

Definition of a business model -- The 9 building blocks -- The business model canvas -- Unbundling

Available: Copies:

79.

Designing sustainable packaging

Boylston, Scott, 1963-

Format:

Books

Publication Date

2009

Excerpt:

:structure : Materials and construction -- Case studies in building prototypes.

Available: Copies:

80.

Managing innovation : integrating technological, market and organizational change

Tidd, Joseph, 1960-

Table of contents http://www.gbv.de/dms/zbw/585834911.pdf

Format:

Books

Publication Date

2009

Excerpt:

-- Decision making under uncertainty -- Building the innovation case -- Creating new products and services

Available: Copies:

81.

Design integrations : research and collaboration

Poggenpohl, Sharon Helmer.

Format:

Books

Publication Date

2009

Excerpt:

Introduction. Time for change: building a design discipline / Design research. Perspectives on

Available: Copies:

82.

Fashion photography : a complete guide to the tools and techniques of the trade

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html

Format:

Books

Publication Date

2008

Excerpt:

Equipment -- Team building -- Pre-production -- Lighting -- Production -- Post

Available: Copies:

83.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

Available: Copies:

84.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

Format:

Books

Publication Date

2008

Excerpt:

memory -- The structure of the brain -- Neurons: the building blocks of the brain -- Learning and emotion

Available: Copies:

85.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
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Format:

Books

Publication Date

2008

Excerpt:

? -- Brand equity in question -- Strategic implications of branding -- Brand and business building -- From

Available: Copies:

86.

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Excerpt:

. Building your DreamTeam -- 1.04. Switch on all five senses -- 1.05. Always separate the ideas phase from

Available: Copies:

87.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

Available: Copies:

88.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free

Available: Copies:

89.

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

Action plan for harnessing the power of the new rules -- You are what you publish : building your

Available: Copies:

90.

A race against time : psychology and challenges to deracialisation in South Africa

Stevens, Garth.

Format:

Books

Publication Date

2006

Excerpt:

South Africa: epistemological challenges and issues related to training -- Race, nation-building and

Available: Copies:

91.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

Available: Copies:

92.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2006

Excerpt:

-- Identifying Market Segments & Targets -- Part IV. Building Strong Brands: Chapter 9 -- Creating Brand Equity

Available: Copies:

93.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the

Available: Copies:

94.

Touring the Constitutional Court of South Africa with Justice Albie Sachs : a documentary film

Sachs, Albie, 1935-

Format:

Video disc

Publication Date

2006

Excerpt:

Johannesburg (South Africa) -- Buildings, structures, etc.

Available: Copies:

95.

Brand from the inside : eight essentials to emotionally connect your employees to your business

Sartain, Libby, 1954-

Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006001081.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1651237&custom_att_2=simple_viewer
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2006001081-d.html

Format:

Books

Publication Date

2006

Excerpt:

consistently deliver the experience the customer brand promises. By building the employer brand from inside the

Available: Copies:

96.

Macromedia Flash 8 advanced for Windows and Macintosh

Chun, Russell.

Table of contents http://catdir.loc.gov/catdir/toc/fy0613/2006273495.html

Format:

Electronic Resources

Publication Date

2006

Excerpt:

pt. 1: Approaching advanced animation. Building complexity ; Working with video -- pt. 2

Available: Copies:

97.

Texts : contemporary cultural texts and critical approaches

Childs, Peter, 1962-

Format:

Books

Publication Date

2006

Excerpt:

Film : The matrix and the I-pod -- Approach : cyberphilosophy -- Building : shopping in utopia

Available: Copies:

98.

Group portrait photography handbook

Hurter, Bill.

Format:

Books

Publication Date

2005

Excerpt:

. Building Groups -- Ch. 4. Building Big Groups -- Ch. 5. Outdoor Lighting -- Ch. 6. Indoor Lighting.

Available: Copies:

99.

Management of knowledge in project environments

Love, Peter E. D.

Format:

Books

Publication Date

2005

Excerpt:

project-based professional services firms : an international comparison / Patrick S.W. Fong -- Building a

Available: Copies:

100.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

-- 5. Neurons : the building blocks of the brain -- Neurons -- Synapses -- Neurons in action -- Hinton

Available: Copies:

101.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

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Books

Publication Date

2005

Excerpt:

, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the

Available: Copies:

102.

Blog! : how the newest media revolution is changing politics, business, and culture

Kline, David, 1950-

Format:

Books

Publication Date

2005

Excerpt:

/ Marketers must learn to respect their customers / Building a more powerful network with blogging / The new

Available: Copies:

103.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2005

Excerpt:

Sawhney -- Building a brand-driven organization / Scott Davis -- Measuring brand value / Don E. Schultz

Available: Copies:

104.

Ten deadly marketing sins : signs and solutions

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2004

Excerpt:

's product and service policies need tightening -- Your company's brand-building and communication skills are

Available: Copies:

105.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

: building the right relationships with the right customers -- Product, services, and branding strategies

Available: Copies:

106.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

2004

Excerpt:

works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be

Available: Copies:

107.

Photographing the world around you : a visual design workshop for film and digital photography

Patterson, Freeman, 1937-

Format:

Books

Publication Date

2004

Excerpt:

instructions on putting those building blocks together to create balance, proportion, and rhythm in photographs.

Available: Copies:

108.

Typography workbook : a real-world guide to using type in graphic design

Samara, Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004002733.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2004002733-b.html

Format:

Books

Publication Date

2004

Excerpt:

: the visual tool kit -- Form and function: building the bigger picture -- Expressing the unspoken

Available: Copies:

109.

Organizational culture and leadership

Schein, Edgar H.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004002764.html
Cover http://swbplus.bsz-bw.de/bsz11387040xcov.htm

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Publication Date

2004

Excerpt:

; Culture typologies ; Deciphering culture -- pt. 3. The leadership role in Culture building, embedding, and

Available: Copies:

110.

A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott.

Format:

Books

Publication Date

2003 2002

Excerpt:

-- Building brandwidth -- Show some emotion -- Brand environmentalism -- Brand leadership -- Branding and the

Available: Copies:

111.

The career portfolio workbook : using the newest tool in your job-hunting arsenal to impress employers and land a great job

Satterthwaite, Frank.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152912.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152912.html

Format:

Books

Publication Date

2003

Excerpt:

Building, using, and maintaining your career portfolio -- Introduction : what is a career portfolio

Available: Copies:

112.

Kochuu : Japanese architecture, influence & origin

Wachtmeister, Jesper.

Format:

Video disc

Publication Date

2003

Excerpt:

Documentary about modern Japanese architecture, and its impact on the Nordic building tradition

Available: Copies:

113.

Rules of play : game design fundamentals

Tekinbaş, Katie Salen.

Additional Information at Google Books
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Format:

Books

Publication Date

2003

Excerpt:

new concepts, strategies, and methodologies for creating and understanding games. Building an

Available: Copies:

114.

Consensus design : socially inclusive process

Day, Christopher, 1942-

Format:

Books

Publication Date

2003

Excerpt:

building design -- Pt. 4 Process Development: Two Projects -- 11.From experimental method to built project

Available: Copies:

115.

A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
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Format:

Books

Publication Date

2002

Excerpt:

All aboard the brandwagon -- Cracking your brand's genetic code -- Building brandwidth -- Show some

Available: Copies:

116.

Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation

Sutton, Robert I.

Sample text
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Format:

Books

Publication Date

2002

Excerpt:

) -- Putting the Weird Ideas to Work -- Building Companies Where Innovation Is a Way of Life.

Available: Copies:

117.

Strategy and the business landscape. core concepts

Ghemawat, Pankaj.

Format:

Books

Publication Date

2001

Excerpt:

/ Anticipating Competitive and Cooperative Dynamics -- Building and Sustaining Success /

Available: Copies:

118.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

diversified companies -- Evaluating the strategies of diversified companies -- Building resource strengths and

Available: Copies:

119.

Media writer's handbook : a guide to common writing and editing problems

Arnold, George T.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99025514.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99025514.html

Format:

Books

Publication Date

2000

Excerpt:

Part I. Building sentences. 25 ways to improve writing immediately. Nouns -- Pronouns -- Noun

Available: Copies:

120.

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Companies. 9. Implementing Strategy: Building Resource Capabilities and Structuring the Organization. 10

Available: Copies:

121.

Participatory development management and the RDP

Liebenberg, Sybert.

Format:

Books

Publication Date

1997

Excerpt:

building / Participation and development planning / Public financial management / Participatory learning

Available: Copies:

122.

Speechmaking : rhetorical competence in a postmodern world

Sproule, J. Michael, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96083189.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96083189.html

Format:

Books

Publication Date

1997

Excerpt:

Getting started -- Your resources -- The first speech -- Listening to evaluate -- Building blocks

Available: Copies:

123.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

strategically use new relationship-building tools, database management systems and communication technologies to

Available: Copies:

124.

The art of Roy Lichtenstein : mural with blue brushstroke

Adelman, Bob.

Format:

Books

Publication Date

1994 1987

Excerpt:

New York (N.Y.) -- Buildings, structures, etc.

Available: Copies:

125.

Every street is paved with gold : the road to real success

Kim, U-jung.

Format:

Books

Publication Date

1992

Excerpt:

Most of Your Time. 26. How to Become a Wizard. 27. An Exercise for Building Your Self-confidence. 28

Available: Copies:

126.

The Art of human-computer interface design

Laurel, Brenda.

Format:

Books

Publication Date

1990

Excerpt:

/ Jason Gervich -- A writer's desktop / Rob Swigart -- Building user-centered on-line help / Abigail

Available: Copies:

127.

Catan

Teuber, Klaus

Format:

3-D Object

Excerpt:

desert, produces a specific resource.Points are accumulated by building settlements and cities, having

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Schmidt, Siegfriedt.

(1)

Schumann, Mark, 1955-

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

Seabe, Kgomotso.

(1)

Sekaran, Uma, author.

(1)

Senge, Peter M.

(1)

Setiawan, Iwan, author.

(1)

Smit, Marike.

(1)

Smith, Alan, book designer.

(1)

Smith, Bruce.

(1)

Smith, Kerry, 1963- author.

(1)

Smith, P. R. (Paul Russell), 1957- author.

(1)

Smith, Scott, 1967- author.

(1)

Smith, Terry, 1955-

(1)

Solaris (Firm)

(1)

Solarski, Chris, author.

(1)

Sproule, J. Michael, 1949-

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Tekinbaş, Katie Salen.

(1)

Teuber, Klaus

(1)

Thompson, Arthur A., 1940- Crafting & implementing strategy.

(1)

(1)

(1)

(1)

(1)

(1)

Tybout, Alice M. éditeur intellectuel.

(1)

(1)

Format

(108)

(13)

(3)

(2)

(1)

Item Category 1

Material Type

Language

(125)

(1)

Shelf Location

Publication Date

Subject

(13)

(11)

(10)

(8)

Brand name products -- Management.

(6)

Advertising.

(5)

Internet marketing.

(5)

Web sites -- Design.

(5)

Communication in marketing.

(4)

Computer games -- Design.

(4)

Management.

(4)

Advertising -- Psychological aspects.

(3)

Business planning.

(3)

Computer games -- Programming.

(3)

Creative ability in business.

(3)

Interior architecture.

(3)

Marketing -- Management.

(3)

Product management.

(3)

South Africa.

(3)

Strategisch management.

(3)

Strategisches Management.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Research.

(2)

Brand building -- Research -- South Africa

(2)

Building -- Details -- Drawings.

(2)

College students.

(2)

Consumer behavior -- South Africa.

(2)

Critical thinking.

(2)

Entrepreneurship.

(2)

Handbooks and manuals.

(2)

Human information processing -- Research.

(2)

Human-computer interaction.

(2)

Industrial management.

(2)

Innovationsmanagement.

(2)

Internet programming.

(2)

(2)

(2)

(2)

(2)

New products -- Management.

(2)

Organizational change.

(2)

Politique de l'entreprise.

(2)

Public relations.

(2)

Reklam.

(2)

Small business -- Management.

(2)

Structural drawing.

(2)

Study skills.

(2)

Technological innovations -- Management.

(2)

User interfaces (Computer systems)

(2)

User-centered system design.

(2)

Varumärken.

(2)

Video games -- Design.

(2)

Web site development.

(2)

Adaptation au changement.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising as Topic.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Affaires -- Recherche -- Méthodologie.

(1)

Android (Electronic resource)

(1)

Anecdotes as Topic.

(1)

Animation (Cinematography)

(1)

Apartheid -- South Africa -- Psychological aspects.

(1)

Application software -- Development.

(1)

Architectural design -- Case studies.

(1)

Architectural design.

(1)

Architecture -- Influence.

(1)

Architecture -- Japan -- History -- 20th century -- Influence.

(1)

Architecture -- Scandinavia -- 20th century.

(1)

Architecture -- Standards -- South Africa.

(1)

Architecture -- Study and teaching -- Africa, Southern.

(1)

Architecture.

(1)

Art -- Technique.

(1)

Aspects psychologiques.

(1)

Aspects sociaux.

(1)

BETRIEBSWIRTSCHAFTLICHE FORSCHUNG -- ger.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Blogs.

(1)

Blogues -- Aspect politique.

(1)

Blogues -- Aspect social.

(1)

Blogues -- Aspect économique.

(1)

Blogues.

(1)

Board games

(1)

Brand consumer behaviour -- Research

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand name products -- Marketing.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- South Africa.

(1)

Building -- Handbooks, manuals, etc.

(1)

Building -- Study and teaching -- Africa, Southern.

(1)

Building materials -- Africa, Southern.

(1)

Buildings -- Standards -- South Africa.

(1)

Business -- Research -- Methodology.

(1)

Business and Management.

(1)

Business forecasting.

(1)

Business names.

(1)

C# (Computer program language)

(1)

Case studies.

(1)

Changement organisationnel -- Gestion.

(1)

Commercial art -- Technique.

(1)

Commercial art.

(1)

Communicatie.

(1)

Communication.

(1)

Community development -- South Africa.

(1)

Community development.

(1)

Composition (Photographie)

(1)

Composition (Photography)

(1)

Construction -- Standards -- South Africa.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Corporate culture.

(1)

Corporate image -- Case studies.

(1)

Cosmetics -- Research -- Cape Town, South Africa

(1)

Courthouses -- South Africa -- Johannesburg.

(1)

Creative ability in business -- Management.

(1)

Creative ability in technology.

(1)

Creative thinking.

(1)

Creativiteit.

(1)

Creativity.

(1)

Criatividade na empresa.

(1)

Criticism.

(1)

Créativité dans les affaires -- Gestion.

(1)

Culture.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

DATENERHEBUNGSTECHNIK + DATENAUFBEREITUNGSTECHNIK + TABELLIERUNGSTECHNIK -- ger.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Desenvolvimento organizacional.

(1)

Design -- Research.

(1)

Design services -- United States -- Marketing.

(1)

Drawing -- Technique.

(1)

Dreamweaver (Computer file)

(1)

Dreamweaver (Computer file) -- Handbooks, manuals, etc.

(1)

Dreamweaver (Computer software)

(1)

Dreamweaver CS5

(1)

Dreamweaver.

(1)

Economic forecasting.

(1)

Economic policy -- Citizen participation.

(1)

Effectiviteit.

(1)

Employee motivation.

(1)

Employment portfolios.

(1)

Empreendedorismo.

(1)

Entreprises -- Innovations -- Gestion.

(1)

Estratégia empresarial.

(1)

Estudo de caso.

(1)

FORSCHUNGSMANAGEMENT -- ger.

(1)

FORSCHUNGSSTRATEGIEN + UNTERSUCHUNGSDESIGN -- ger.

(1)

Fashion photography -- Handbooks, manuals, etc.

(1)

Fashion photography.

(1)

Flash (Computer file)

(1)

Forecasting -- Study and teaching.

(1)

Företagsprofiler.

(1)

Gestion de projets.

(1)

Gestion des connaissances.

(1)

Graphic arts -- Practice.

(1)

Graphic arts -- Research.

(1)

Graphic arts -- Vocational guidance.

(1)

Graphic design (Typography)

(1)

HTML editors (Computer programs)

(1)

HTML editors (Computer programs) -- Handbooks, manuals, etc.

(1)

Hirnforschung.

(1)

Historic buildings -- South Africa -- Johannesburg.

(1)

Historic sites -- Conservation and restoration -- South Africa -- Johannesburg.

(1)

History.

(1)

Human services -- Research -- Methodology.

(1)

Imagination.

(1)

Industrial design -- Research.

(1)

Industrial management -- Korea (South)

(1)

Industrial management -- Technological innovations.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Informationsmanagement.

(1)

Innovations.

(1)

Innovationsledning.

(1)

Inovação tecnológica -- administração.

(1)

Interaction homme-machine (Informatique)

(1)

Interfaces (Informatique)

(1)

Interior architecture -- Drawings.

(1)

Interior decoration -- History -- 21st century.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

Internet.

(1)

Japan.

(1)

Java (Computer program language)

(1)

Job hunting.

(1)

Johannesburg (South Africa) -- Buildings, structures, etc.

(1)

Journalism -- Authorship.

(1)

Journalism -- Style manuals.

(1)

Journalisme en ligne.

(1)

Kennismanagement.

(1)

Kim, U-jung.

(1)

Knowledge management.

(1)

(1)

(1)

(1)

(1)

(1)

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