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Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

Capital investments -- Evaluation.

Available: Copies:

Cover image for Pricing, hedging, and trading exotic options : understand the intricacies of exotic options and how to use them to maximum advantage

Pricing, hedging, and trading exotic options : understand the intricacies of exotic options and how to use them to maximum advantage

Nelken, Israel.

Format:

Books

Publication Date

2000

Excerpt:

Irwin library of investment and finance

Available: Copies:

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

investment's value in today's results-driven marketing world * how to get the maximum impact out of digital

Available: Copies:

Principles of managerial finance

Gitman, Lawrence J., author.

Table of contents http://catdir.loc.gov/catdir/toc/ecip084/2007046000.html

Format:

Books

Publication Date

2009

Excerpt:

1. Introduction to managerial finance -- 2. Important financial concepts -- 3. Long-term investment

Available: Copies:

The business of sustainable development in Africa : human rights, partnerships, alternative business models

Hamann, Ralph.

Format:

Books

Publication Date

2008

Excerpt:

/ Courtenay Sprague -- Sasol and petrochemical investment in developing countries and the UN Global Compact

Available: Copies:

Corporate responsibility : a critical introduction

Blowfield, Mick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016213973&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2007050160-d.html

Format:

Books

Publication Date

2008

Excerpt:

-- Stakeholder partnerships -- Socially responsible investment -- The impact of corporate responsibility

Available: Copies:

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

. Percent inventory carrying costs -- 71. Gross margin return on inventory investment -- 72. Sales per

Available: Copies:

International business : competing in the global marketplace

Hill, Charles W. L.

Format:

Books

Publication Date

2007

Excerpt:

Economy of Foreign Direct Investment -- Regional Economic Integration Cases: Agricultural Subsidies and

Available: Copies:

Economics

Lipsey, Richard G., 1928-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007008455.html
Table of contents http://swbplus.bsz-bw.de/bsz265091047inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz265091047vlg.htm

Format:

Books

Publication Date

2007

Excerpt:

-- Capital, investment, and new technology -- Market failure -- The role of government -- Macroeconomic

Available: Copies:

10.

Principles of managerial finance

Gitman, Lawrence J.

Websites http://financeworks.mathxl.com/login_finance.htm

Format:

Books

Publication Date

2005

Excerpt:

-term investment decisions -- Ch. 8. Capital Budgeting cash flows -- Ch. 9. Capital Budgeting Techniques -- Ch. 10

Available: Copies:

11.

Microeconomics

Pindyck, Robert S.

Format:

Books

Publication Date

2005

Excerpt:

competition and oligopoly -- Game theory and competitive strategy -- Markets for factor inputs -- Investment

Available: Copies:

12.

Global business today

Hill, Charles W. L.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Investments, Foreign.

Available: Copies:

13.

Finance for non-financial managers

Ramsden, Philip.

Format:

Books

Publication Date

2003

Excerpt:

managers -- Capital investment appraisal: experts only! -- Activities of an accounts department -- Cash

Available: Copies:

14.

Added Value : the alchemy of brand-led growth

Sherrington, Mark.

View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html

Format:

Books

Publication Date

2003

Excerpt:

-- Innovation -- Impact -- Investment return -- Afterword: And another thing ... -- Decoding competitive

Available: Copies:

15.

International business : competing in the global marketplace : postscript 2002

Hill, Charles W. L.

Format:

Books

Publication Date

2002

Excerpt:

political economy of foreign direct investment. ch. 8. Regional economic integration. -- pt. IV. ch. 9. The

Available: Copies:

16.

Principles of macroeconomics

Mankiw, N. Gregory.

Format:

Books

Publication Date

2001

Excerpt:

Production and growth. -- Ch. 13 Saving, investment, and the financial system. -- Ch. 14 Unemployment and its

Available: Copies:

17.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

. These advertisers and marketers want to know if their investment in reaching the children's market is

Available: Copies:

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