Search Results for Loyalty.

1.

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

The relationship between service qualities and customer loyalty on aa e-commerce website amongst

Available: Copies:

2.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

by

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

, with specific reference to brand loyalty amongst urban women / Tonkin, Madison

Available: Copies:

3.

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

customer loyalty amongst Constancia Village customers / Stevens, Kim.

Available: Copies:

4.

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

by

Van Zyl, Lezje Eulize.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of

Available: Copies:

5.

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

by

Hughes, Sarah-Jane.

Format:

Manuscript

Publication Date

2015

Excerpt:

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels / Hughes, Sarah

Available: Copies:

6.

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

by

Mostert, Marike.

Format:

Manuscript

Publication Date

2015

Excerpt:

To establish how brand loyalty can be created and sustained within South African online stores

Available: Copies:

7.

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

by

Neil, Hannah Jade.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards

Available: Copies:

8.

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

by

Odendaal, Jeanne.

Format:

Manuscript

Publication Date

2014

Excerpt:

retail giant boost consumer engagement and loyalty / Odendaal, Jeanne.

Available: Copies:

9.

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

by

Tavleieva, Tsvitana.

Format:

Manuscript

Publication Date

2013

Excerpt:

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among

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10.

Scoring points : how Tesco continues to win customer loyalty

by

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008 2007

Excerpt:

Scoring points : how Tesco continues to win customer loyalty / Humby, Clive.

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11.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an

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12.

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

by

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Customer loyalty.

Available: Copies:

13.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

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14.

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

Available: Copies:

15.

Social media explained : untangling the world's most misunderstood business trend

by

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

Available: Copies:

16.

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

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17.

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

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18.

Throwing sheep in the boardroom : how online social networking will transform your life, work and world

by

Fraser, Matthew, 1958-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html

Format:

Books

Publication Date

2008

Excerpt:

-- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual

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19.

Consumer behaviour

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

Available: Copies:

20.

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

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21.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

by

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most

Available: Copies:

22.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

by

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

offers increased customer loyalty, competitive advantage & profitability.

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23.

The culting of brands : when customers become true believers

by

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

24.

The business of brands

by

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation

Available: Copies:

25.

Principles of service marketing and management

by

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

in Service Environments -- ch. 5. Relationship Marketing and Customer Loyalty -- ch. 6. Complaint

Available: Copies:

26.

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

-- Intermediary customer decisisonmaking -- Customer loyalty to products and stores -- Relationship-based buying

Available: Copies:

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