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1. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
Moriarty, Sandra E. (Sandra Ernst)
Available: Copies:
2. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
Moriarty, Sandra E. (Sandra Ernst)
Available: Copies:
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