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ABC's of relationship selling

Futrell, Charles.

Format:

Books

Publication Date

2000

Excerpt:

ABC's of relationship selling / Futrell, Charles.

Available: Copies:

EGO : the difference between telling and selling.

EGO (Firm)

Format:

Books

Publication Date

2003

Excerpt:

EGO : the difference between telling and selling. EGO (Firm)

Available: Copies:

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Odendaal, Jeanne.

Format:

Manuscript

Publication Date

2014

Excerpt:

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Available: Copies:

C# 9.0 in a nutshell : the definitive reference

Albahari, Joseph, author.

Format:

Books

Publication Date

2021

Excerpt:

"When you have questions about C# 9.0 or .NET 5, this best-selling guide has the answers you need

Available: Copies:

Media channel planning perspectives and frameworks Towards an integrated brand communication.

Belling Cameron, Keith

Format:

Books

Publication Date

2020

Excerpt:

. / Belling Cameron, Keith

Available: Copies:

Design elements : understanding the rules and knowing when to break them : a visual communication manual

Samara, Timothy, author.

Format:

Books

Publication Date

2020

Excerpt:

"A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

10.

Research design : qualitative, quantitative, and mixed methods approaches

Creswell, John W., author.

Format:

Books

Publication Date

2018

Excerpt:

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

Available: Copies:

11.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

mobile -- Managing personal communications: direct and database marketing and personal selling

Available: Copies:

12.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

13.

Read me : 10 lessons for writing great copy

Horberry, Roger.

ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince

Available: Copies:

14.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

15.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

16.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

Available: Copies:

17.

Game changers : the evolution of advertising

Russell, Peter, editor.

Format:

Books

Publication Date

2013

Excerpt:

world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell

Available: Copies:

18.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus

Available: Copies:

19.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

Available: Copies:

20.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

Available: Copies:

21.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection

Available: Copies:

22.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

selling your work -- The student book -- Conclusion.

Available: Copies:

23.

UnMarketing : stop marketing. Start engaging

Stratten, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg

Format:

Books

Publication Date

2012

Excerpt:

BUSINESS & ECONOMICS -- Sales & Selling.

Available: Copies:

24.

The Adobe Photoshop Lightroom 4 book for digital photographers

Kelby, Scott.

Format:

Books

Publication Date

2012

Excerpt:

been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his

Available: Copies:

25.

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

practices -- Popular culture, nature and environmental issues -- Selling "nature/the natural" : advertising

Available: Copies:

26.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

27.

Economics : global and Southern African perspectives

Parkin, Michael, 1939-

Format:

Books

Publication Date

2010

Excerpt:

This book "combines the expertise and international perspective of best-selling Economics author

Available: Copies:

28.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

29.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

Available: Copies:

30.

Iron fists : branding the 20th-century totalitarian state

Heller, Steven.

Inhaltsverzeichnis
Table of contents http://swbplus.bsz-bw.de/bsz283147776inh.htm

Format:

Books

Publication Date

2008

Excerpt:

; Selling the cultural revolution ; End of the brand.

Available: Copies:

31.

Indie publishing : how to design and produce your own book

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

title in our best-selling Design Briefs series, which has sold more than 100,000 copies worldwide.

Available: Copies:

32.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

Available: Copies:

33.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and

Available: Copies:

34.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

35.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

bonus -- 101. Salary plus commission and bonus -- 102. Commission plus bonus -- 103. Team selling

Available: Copies:

36.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects

Available: Copies:

37.

Understanding the theory and design of organizations

Daft, Richard L.

Format:

Books

Publication Date

2007

Excerpt:

Richard Daft's best-selling text, ORGANIZATION THEORY AND DESIGN, integrates the most recent

Available: Copies:

38.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

emotional attachment to the brand. These techniques work for everyone involved in creating and selling an

Available: Copies:

39.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

Available: Copies:

40.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

41.

Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an

Available: Copies:

42.

The media and body image : if looks could kill

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to

Available: Copies:

43.

The art of war

Sunzi, active 6th century B.C.

Format:

Books

Publication Date

2005

Excerpt:

opponent, this best-selling 2000-year-old military manual is still worshipped by soldiers on the

Available: Copies:

44.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and

Available: Copies:

45.

Hey, Whipple, squeeze this : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html

Format:

Books

Publication Date

2003

Excerpt:

Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some

Available: Copies:

46.

The making of Casablanca : Bogart, Bergman, and World War II

Harmetz, Aljean.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1401/2002068934-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1203/2002068934-d.html

Format:

Books

Publication Date

2002

Excerpt:

: The End of Production -- "Our Ism ... Americanism" -- Play It, Sam -- Selling the Movie and Selling

Available: Copies:

47.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

48.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast

Available: Copies:

49.

Visual persuasion : the role of images in advertising

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual

Available: Copies:

50.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

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