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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

Available: Copies:

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2005

Excerpt:

Strategic management : concepts / David, Fred R.

Available: Copies:

Strategic brand management

Keller, Kevin Lane

Format:

Books

Publication Date

2003

Excerpt:

Strategic brand management Keller, Kevin Lane

Available: Copies:

Strategic market management

Aaker, David A.

Format:

Books

Publication Date

2001

Excerpt:

Strategic market management Aaker, David A.

Available: Copies:

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Strategic information systems management / Grant, Kevin, 1968-

Available: Copies:

Cases in strategic management

Pearce, John A.

Format:

Books

Publication Date

1997

Excerpt:

Cases in strategic management / Pearce, John A.

Available: Copies:

10.

Retail management : a strategic approach.

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

Retail management : a strategic approach. Berman, Barry, author.

Available: Copies:

11.

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-

Available: Copies:

12.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

Strategic management : concepts and cases / Thompson, Arthur A., 1940-

Available: Copies:

13.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98050674.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98050674.html

Format:

Books

Publication Date

1999

Excerpt:

Strategic management : concepts and cases / Thompson, Arthur A., 1940-

Available: Copies:

14.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

15.

Strategic management : developing sustainability in Southern Africa

Louw, Lynette.

Format:

Books

Publication Date

2013

Excerpt:

Strategic management : developing sustainability in Southern Africa / Louw, Lynette.

Available: Copies:

16.

Strategic management : towards sustainable strategies in Southern Africa

Louw, Lynette, editor.

Format:

Books

Publication Date

2024

Excerpt:

Strategic management : towards sustainable strategies in Southern Africa / Louw, Lynette, editor.

Available: Copies:

17.

Strategic management : towards sustainable strategies in Southern Africa

Louw, Lynette, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2437602&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Strategic management : towards sustainable strategies in Southern Africa / Louw, Lynette, editor.

Available: Copies:

18.

The strategic management process : a South African perspective

Lazenby, Kobus.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1775031&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

The strategic management process : a South African perspective / Lazenby, Kobus.

Available: Copies:

19.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

20.

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.

Available: Copies:

21.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

22.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

23.

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.

Available: Copies:

24.

Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Format:

Regular print

Publication Date

1997

Excerpt:

Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.

Available: Copies:

25.

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Brand name products -- Management.

Available: Copies:

26.

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2022

Excerpt:

Strategic planning.

Available: Copies:

27.

Contemporary management principles

Brevis, Tersia, 1967-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

Contemporary management principles / Brevis, Tersia, 1967-

Available: Copies:

28.

How to future : leading and sense-making in an age of hyperchange

Smith, Scott, 1967- author.

Format:

Books

Publication Date

2020

Excerpt:

Technological innovations -- Management.

Available: Copies:

29.

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic planning.

Available: Copies:

30.

Contemporary management principles

Brevis, Tersia, 1967-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Contemporary management principles / Brevis, Tersia, 1967-

Available: Copies:

31.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Interior decoration firms -- United States -- Management.

Available: Copies:

32.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

Small business -- Management.

Available: Copies:

33.

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

Applied strategic marketing / Jooste, C. J. (Christiaan Johannes), 1947-

Available: Copies:

34.

Teaching about the future

Bishop, Peter C.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site

Format:

Books

Publication Date

2012

Excerpt:

explanation -- Strategic Planning and Change Managemant.

Available: Copies:

35.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

Available: Copies:

36.

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

37.

The business of sustainable development in Africa : human rights, partnerships, alternative business models

Hamann, Ralph.

Format:

Books

Publication Date

2008

Excerpt:

entrepreneurship in Africa : E+Co's path to scale / Oana Branzei and Kevin McKague -- Stitch Wise : strategic

Available: Copies:

38.

International business : competing in the global marketplace

Hill, Charles W. L.

Format:

Books

Publication Date

2007

Excerpt:

International business enterprises -- Management.

Available: Copies:

39.

Socrates & the fox : a strategic dialogue

Ilbury, Chantell.

Format:

Books

Publication Date

2007

Excerpt:

Socrates & the fox : a strategic dialogue / Ilbury, Chantell.

Available: Copies:

40.

Black diamond unearthing South Africa's new black middle class.

UCT Unilever Institute of Strategic Marketing.

Format:

Books

Publication Date

2006 200

Excerpt:

Black diamond unearthing South Africa's new black middle class. UCT Unilever Institute of Strategic

Available: Copies:

41.

Applied strategic marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2005

Excerpt:

Applied strategic marketing / Du Plessis, P. J. (Phillipus Jacobus), 1943-

Available: Copies:

42.

Logistics and supply chain management : creating value-adding networks

Christopher, Martin.

Table of contents http://swbplus.bsz-bw.de/bsz256446229inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz256446229vlg.htm

Format:

Books

Publication Date

2005

Excerpt:

Logistics and supply chain management : creating value-adding networks / Christopher, Martin.

Available: Copies:

43.

Games foxes play : planning for extraordinary times

Ilbury, Chantell.

Format:

Books

Publication Date

2005

Excerpt:

Strategic planning.

Available: Copies:

44.

Marketing strategy

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management.

Available: Copies:

45.

Strategy bites back : it is a lot more, and less, than you ever imagined--

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

Available: Copies:

46.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

47.

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.

Available: Copies:

48.

Strategic organisational communication : paradigms and paradoxes

Verwey, Sonja.

Format:

Books

Publication Date

2003

Excerpt:

Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.

Available: Copies:

49.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002154341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=010080131etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html

Format:

Books

Publication Date

2003

Excerpt:

Innovation management : strategies, implementation and profits / Afuah, Allan.

Available: Copies:

50.

Management principles : a contemporary edition for Africa

Brevis, Tersia, 1967-

Format:

Books

Publication Date

2002

Excerpt:

Management principles : a contemporary edition for Africa / Brevis, Tersia, 1967-

Available: Copies:

51.

International business : competing in the global marketplace : postscript 2002

Hill, Charles W. L.

Format:

Books

Publication Date

2002

Excerpt:

International business enterprises -- Management.

Available: Copies:

52.

Good to great : why some companies make the leap-- and others don't

Collins, James C. (James Charles), 1958-

Format:

Books

Publication Date

2001

Excerpt:

Technological innovations -- Management.

Available: Copies:

53.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

Applied strategic marketing / Du Plessis, P. J.

Available: Copies:

54.

Quality planning and analysis : from product development through use

Gryna, Frank M.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056621.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056621.html

Format:

Books

Publication Date

2001

Excerpt:

McGraw-Hill series in industrial engineering and management science.

Available: Copies:

55.

Strategy and the business landscape. core concepts

Ghemawat, Pankaj.

Format:

Books

Publication Date

2001

Excerpt:

Industrial management.

Available: Copies:

56.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing management : knowledge and skills / Peter, J. Paul.

Available: Copies:

57.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

marketing research ethics -- Ch. 4. Strategic information management: secondary data sources -- Ch. 5

Available: Copies:

58.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

Innovation management : strategies, implementation and profits / Afuah, Allan.

Available: Copies:

59.

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Strategic planning.

Available: Copies:

60.

Organization theory : a strategic approach

Hodge, Billy J.

Format:

Books

Publication Date

1996

Excerpt:

Organization theory : a strategic approach / Hodge, Billy J.

Available: Copies:

61.

Thinking strategically : the competitive edge in business, politics, and everyday life

Dixit, Avinash K.

Inhaltsverzeichnis Thinking strategically

Format:

Books

Publication Date

1991

Excerpt:

Strategisches Management.

Available: Copies:

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