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1. 
Cover image for Marketing strategy
Marketing strategy
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing strategy / Walker, Orville C.
Available: Copies:
2. 
Cover image for Promotional strategy
Promotional strategy
Promotional strategy
by 
Engel, James F.
Format: 
Books
Publication Date 
1975
Excerpt: 
Promotional strategy / Engel, James F.
Available: Copies:
3. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
Available: Copies:
4. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
Available: Copies:
5. 
Cover image for Creative strategy in advertising.
Creative strategy in advertising.
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Creative strategy in advertising. Drewniany, Bonnie L.
Available: Copies:
6. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Excerpt: 
Creative strategy in advertising / Jewler, A. Jerome.
Available: Copies:
7. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
8. 
Cover image for Crafting and implementing strategy : text and readings
Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
Available: Copies:
9. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
Available: Copies:
10. 
Cover image for Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
Brand strategy 3 : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
11. 
Cover image for Content strategy for the Web
Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Content strategy for the Web / Halvorson, Kristina.
Available: Copies:
12. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
13. 
Cover image for Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing strategy : planning and implementation / Walker, Orville C.
Available: Copies:
14. 
Cover image for Strategy and the business landscape. core concepts
Strategy and the business landscape. core concepts
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
Available: Copies:
15. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
Available: Copies:
17. 
Cover image for The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa
by 
Arendse, Melody.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South
Available: Copies:
18. 
Cover image for The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa
The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa
The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa
by 
Aucamp, Jacques.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The strategy behind digital branded entertainment and real world interaction : a study to assist
Available: Copies:
20. 
Cover image for An analysis of the strategy behind the fringe
An analysis of the strategy behind the fringe
An analysis of the strategy behind the fringe
by 
Louw, Walter.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
An analysis of the strategy behind the fringe / Louw, Walter.
Available: Copies:
22. 
Cover image for The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?
The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?
The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?
by 
Vika, Inga.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The Department of Basic Education : could the implementation of a rebranding strategy improve its
Available: Copies:
23. 
Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
Available: Copies:
24. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
26. 
Cover image for Zag : the number-one strategy of high-performance brands : a whiteboard overview
Zag : the number-one strategy of high-performance brands : a whiteboard overview
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2007
Excerpt: 
Zag : the number-one strategy of high-performance brands : a whiteboard overview / Neumeier, Marty.
Available: Copies:
27. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Available: Copies:
28. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
Available: Copies:
30. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--
Strategy bites back : it is a lot more, and less, than you ever imagined--
by 
Mintzberg, Henry.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategy bites back : it is a lot more, and less, than you ever imagined-- / Mintzberg, Henry.
Available: Copies:
31. 
Cover image for People risks : a people-based strategy for business success
People risks : a people-based strategy for business success
by 
Pike, Andrew.
Format: 
Books
Publication Date 
2001
Excerpt: 
People risks : a people-based strategy for business success / Pike, Andrew.
Available: Copies:
32. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategy, implementation, practice
Available: Copies:
33. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
34. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
Available: Copies:
35. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability
Available: Copies:
36. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
and Strategy, Marketing and Branding Metrics"
Available: Copies:
37. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
38. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media -- Social media marketing strategy -- Tactical planning and execution -- Social community
Available: Copies:
39. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX
Available: Copies:
40. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for
Available: Copies:
41. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Part two: building the brand: Developing the brand strategy-- Designing the brand-- Communicating
Available: Copies:
42. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategey, implementation and practice
Available: Copies:
43. 
Cover image for Digital you : real personal branding in the virtual age
Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
branding, you can use it as a serious career development strategy. Digital You offers a deep dive to
Available: Copies:
44. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
-mover advantage / Gregory S. Carpenter, Kent Nakamoto -- Leading the brand : brand strategy orchestration and
Available: Copies:
45. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
46. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore
Available: Copies:
47. 
Cover image for An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
by 
Cressy, Anastacia
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
Tribal brand communication strategy
Available: Copies:
48. 
Cover image for Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies
Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies
Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies
by 
Berg, Hemsen Synne
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand sourcing strategy -- Research
Available: Copies:
49. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
50. 
Cover image for UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
51. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
52. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
The rise of experience -- The psychology of engagement -- Developing an experiential strategy
Available: Copies:
53. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
Available: Copies:
54. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis
Available: Copies:
55. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
56. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about
Available: Copies:
57. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
58. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
Available: Copies:
59. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product
Available: Copies:
60. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
61. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
communication, corporate communication, etc. ; in determining and implementing strategy, operations and
Available: Copies:
62. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-effective strategy can be used successfully by businesses of any size and includes detailed information on legal
Available: Copies:
63. 
Cover image for Designing brand identity : an essential guide for the whole branding team
Designing brand identity : an essential guide for the whole branding team
by 
Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
strategy -- Phase 3: Designing identity -- Phase 4: Creating touchpoints -- Phase 5: Managing assets -- pt
Available: Copies:
64. 
Cover image for The photographer's MBA : everything you need to know for your photography business
The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
Format: 
Books
Publication Date 
2013
Excerpt: 
overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a
Available: Copies:
65. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and
Available: Copies:
66. 
Cover image for The strategist : be the leader your business needs
The strategist : be the leader your business needs
by 
Montgomery, Cynthia.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy and real leadership demand. No other book marries strategy and leadership in the same way -- a way
Available: Copies:
67. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and
Available: Copies:
68. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
69. 
Cover image for The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
by 
Garrett, Jesse James, author, illustrator.
Format: 
Regular print
Publication Date 
2011
Excerpt: 
User experience and why it matters -- Meet the elements -- The strategy plane: product objectives
Available: Copies:
70. 
Cover image for The little big things : 163 ways to pursue excellence
The little big things : 163 ways to pursue excellence
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2011
Excerpt: 
business strategy -- Success -- Big -- Dedication.
Available: Copies:
71. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Developing your news release strategy -- Publishing news releases through a distribution service -- Reaching
Available: Copies:
72. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
Available: Copies:
73. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
74. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption
Available: Copies:
75. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
2010
Excerpt: 
collection plan ; Planning a data analysis strategy ; Anticipating the report outline; Enhancing validity and
Available: Copies:
76. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V
Available: Copies:
77. 
Cover image for Marketing communications : a brand narrative approach
Marketing communications : a brand narrative approach
by 
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
Available: Copies:
78. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander, author.
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm
Format: 
Books
Publication Date 
2010
Excerpt: 
strategy -- Managing multiple business models -- Business model design process.
Available: Copies:
80. 
Cover image for Designing brand identity : an essential guide for the entire branding team
Designing brand identity : an essential guide for the entire branding team
by 
Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
implementing effective brand identity. From research and analysis through brand strategy, design and identity
Available: Copies:
81. 
Cover image for Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks
Available: Copies:
82. 
Cover image for Brands and branding
Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony
Available: Copies:
83. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The
Available: Copies:
84. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
85. 
Cover image for Developing effective assessment in higher Education : a practical guide
Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment
Available: Copies:
86. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
Available: Copies:
87. 
Cover image for Understanding the theory and design of organizations
Understanding the theory and design of organizations
by 
Daft, Richard L.
Format: 
Books
Publication Date 
2007
Excerpt: 
STRUCTURAL DESIGN. 5. Strategy, Organization Design, and Effectiveness -- 6. Fundamentals of Organization
Available: Copies:
88. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2007
Excerpt: 
International Business -- Entry Strategy and Strategic Alliances Cases Toyota {u2013} The Rise of a Global
Available: Copies:
89. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Creating an advertising strategy -- Researching your client's product -- Understanding consumer
Available: Copies:
92. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
Available: Copies:
93. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: 
Books
Publication Date 
2005
Excerpt: 
magnifier' -- 18. Exposing the consumer to the advertising : media strategy -- Introduction -- What
Available: Copies:
94. 
Cover image for Logistics and supply chain management : creating value-adding networks
Logistics and supply chain management : creating value-adding networks
by 
Christopher, Martin.
Table of contents http://swbplus.bsz-bw.de/bsz256446229inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz256446229vlg.htm
Format: 
Books
Publication Date 
2005
Excerpt: 
Logistics, the supply chain, and competitive strategy -- Logistics and customer value -- Measuring
Available: Copies:
95. 
Cover image for U R a brand : how smart people brand themselves for business success
U R a brand : how smart people brand themselves for business success
by 
Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format: 
Books
Publication Date 
2005
Excerpt: 
spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results
Available: Copies:
96. 
Cover image for The writing experiment : strategies for innovative creative writing
The writing experiment : strategies for innovative creative writing
by 
Smith, Hazel, 1950-
Electronic version
E-title
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
strategy. Author from Uni of Canberra.
Available: Copies:
97. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding
Available: Copies:
98. 
Cover image for Purchasing and supply chain management
Purchasing and supply chain management
by 
Lysons, Kenneth.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Format: 
Books
Publication Date 
2005
Excerpt: 
resources to supply, sourcing and strategy - that all contribute to a full knowledge of purchasing practice
Available: Copies:
99. 
Cover image for Microeconomics
Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2005
Excerpt: 
competition and oligopoly -- Game theory and competitive strategy -- Markets for factor inputs -- Investment
Available: Copies:
100. 
Cover image for Strategic thinking in tactical times
Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy
Available: Copies:
101. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
102. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
Available: Copies:
103. 
Cover image for The business of brands
The business of brands
by 
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
The six-minute read -- What is a brand? -- Brand strategy is business strategy -- Brands in the
Available: Copies:
104. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
105. 
Cover image for Re-imagine! : [business excellence in a disruptive age]
Re-imagine! : [business excellence in a disruptive age]
by 
Peters, Thomas J.
Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html
Format: 
Books
Publication Date 
2003
Excerpt: 
ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that
Available: Copies:
107. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
End of progress -- Facing up to strategy decay -- Business concept innovation -- Be your own seer
Available: Copies:
108. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Handling and Service Recovery -- pt. 3. Service Marketing Strategy -- ch. 7. The Service Product -- ch. 8
Available: Copies:
109. 
Cover image for International business : competing in the global marketplace : postscript 2002
International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
. -- pt. V. The strategy and structure of international business. ch. 12. The strategy of international
Available: Copies:
110. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: 
Books
Publication Date 
2001
Excerpt: 
- companies that have created a blended strategy that combines the best of online and offline commerce. They
Available: Copies:
111. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Introduction: A Sense of Strategy -- Sounds That Transport -- Colors That Mesmerize/Symbols That Captivate
Available: Copies:
112. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
; Global strategies ; Strategy evaluation and control.
Available: Copies:
113. 
Cover image for Innovating the corporation : creating value for customers and shareholders
Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
be surprised to learn that it's planning and strategy, rather than technology, that most often point
Available: Copies:
114. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
115. 
Cover image for Strategic management : concepts and cases
Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in
Available: Copies:
116. 
Cover image for Essentials of marketing : a global managerial approach
Essentials of marketing : a global managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
2000
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning.
Available: Copies:
117. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address
Available: Copies:
118. 
Cover image for Innovation management : strategies, implementation and profits
Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: 
Regular print
Publication Date 
1998
Excerpt: 
-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy
Available: Copies:
119. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
120. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional
Available: Copies:
121. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
distribution customer service -- Retailers, wholesalers, and their strategy planning -- Promotion
Available: Copies:
122. 
Cover image for The Art of war
The Art of war
by 
Sunzi, active 6th century B.C.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0661/90052805-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0661/90052805-d.html
Format: 
Books
Publication Date 
1991
Excerpt: 
Military operations Strategy
Available: Copies:
123. 
Cover image for Thinking strategically : the competitive edge in business, politics, and everyday life
Thinking strategically : the competitive edge in business, politics, and everyday life
by 
Dixit, Avinash K.
Inhaltsverzeichnis Thinking strategically
Format: 
Books
Publication Date 
1991
Excerpt: 
Ten tales of strategy -- Anticipating your rival's response -- Seeing through your rival's strategy
Available: Copies:
124. 
Cover image for Pandemic
Pandemic
Pandemic
by 
Leacock, Matt
Format: 
Books
Excerpt: 
strategy to mesh with their specialists' strengths in order to conquer the diseases. For example, the
Available: Copies:
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