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1. 
Cover image for Operations management : a value-driven approach
by 
Melnyk, Steven A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Operations management : a value-driven approach / Melnyk, Steven A.
Available: Copies:
by 
Shier, James.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The value of being authentic : a qualitative study of the effects of brand authenticity on
Available: Copies:
by 
Fourie, Jan-Hendrick.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Critical success factors for Cape Town based rock bands to build a brand identity and create value /
Available: Copies:
by 
Nzimande, Nokwanda.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The evolution of social media : the effectiveness, role and value of social media platforms in the
Available: Copies:
by 
Van Zyl, Abraham Johannes.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
The two sides of employer branding specialisation : exploring the concept and value of employer
Available: Copies:
by 
Gcaba, Nomdumiso.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
The value of brand affiliation with lifestyle brands (Love Life and Diners Club) / Gcaba, Nomdumiso.
Available: Copies:
8. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
Available: Copies:
9. 
Cover image for Logistics and supply chain management : creating value-adding networks
by 
Christopher, Martin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Logistics and supply chain management : creating value-adding networks / Christopher, Martin.
Available: Copies:
10. 
Cover image for Added Value : the alchemy of brand-led growth
by 
Sherrington, Mark.
Format: 
Books
Publication Date 
2003
Excerpt: 
Added Value : the alchemy of brand-led growth / Sherrington, Mark.
Available: Copies:
11. 
Cover image for Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Innovating the corporation : creating value for customers and shareholders / Kuczmarski, Thomas D
Available: Copies:
12. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
Driving brand value : using integrated marketing to manage profitable stakeholder relationships /
Available: Copies:
13. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
15. 
Cover image for Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Determining costs, budget and earned value -- Managing risk -- Closing the project -- Part III: People : the
Available: Copies:
16. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an
Available: Copies:
17. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2021
Excerpt: 
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
Available: Copies:
20. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
management as a value-creation process-- Brand as a means of creating market value
Available: Copies:
21. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four
Available: Copies:
22. 
Cover image for Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
understanding and defining your unique promise of value making a great first impression, mastering multimedia
Available: Copies:
23. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
the digitized future using new design criteria to create real value for the user. Foster radical
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People
Available: Copies:
25. 
Cover image for Java for dummies
by 
Burd, Barry, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
shows you how to create basic Java objects, work with Java classes and methods, understand the value of
Available: Copies:
27. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
28. 
Cover image for Design thinking for visual communication
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs
Available: Copies:
29. 
Cover image for Think like an artist : ... and lead a more creative, productive life
by 
Gompertz, Will.
Format: 
Books
Publication Date 
2015
Excerpt: 
needs us to conceive and realize ideas of value more than ever. Like Caravaggio, add rigour to your
Available: Copies:
30. 
Cover image for Power brands : measuring, making, and managing brand success
by 
Perrey, Jesko, author.
Format: 
Regular print
Publication Date 
2015
Excerpt: 
enhance the value of their brands? What steps can executives take to manage their brands successfully
Available: Copies:
31. 
Cover image for Successful project management
by 
Gido, Jack, 1945-
Format: 
Books
Publication Date 
2015
Excerpt: 
, Budget and Earned Value -- 8. Managing Risk -- 9. Closing the Project
Available: Copies:
32. 
Cover image for Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
. These techniques have helped product teams understand the value of user requirements gathering by
Available: Copies:
33. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers
Available: Copies:
34. 
Cover image for Contemporary management principles
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2014
Excerpt: 
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
Available: Copies:
35. 
Cover image for Financial accounting in an economic context
by 
Pratt, Jamie.
Format: 
Books
Publication Date 
2014
Excerpt: 
's accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and
Available: Copies:
36. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Value -- 11. Pricing Strategies -- 12. Marketing Channels: Delivering Customer Value -- 13. Retailing
Available: Copies:
37. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
most difficult questions you'll face: What is the value of social media and how do we measure it? -- We
Available: Copies:
38. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
the usefulness or value of the items they purchase as well as the fashion industry's means of
Available: Copies:
39. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People
Available: Copies:
40. 
Cover image for Price management
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
2013
Excerpt: 
The nature and role of pricing in the organisation -- Value -- The role of price in the marketing
Available: Copies:
41. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
design divisions ; Interior design value ; The business of interior design -- Professional advancement
Available: Copies:
42. 
Cover image for Pro C# 5.0 and the .NET 4.5 framework
by 
Troelsen, Andrew W.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Passing Reference Types by Value -- Passing Reference Types by Reference -- Final Details Regarding Value
Available: Copies:
43. 
Cover image for Drawing basics and video game art : classic to cutting edge art techniques for winning video game design
by 
Solarski, Chris, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
skills--light, value, color--as well as detailed instruction for using these methods to design complex
Available: Copies:
44. 
Cover image for Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Describes the value of content strategy, discusses how to audit and analyze content, and looks at
Available: Copies:
45. 
Cover image for The principles of beautiful web design
by 
Beaird, Jason.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Color. The psychology of color -- Color temperature -- Chromatic value -- Color theory 101 -- Red
Available: Copies:
46. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
Available: Copies:
47. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing
Available: Copies:
48. 
Cover image for Framing discourse on the environment : a critical discourse approach
by 
Alexander, Richard J., 1945-
Format: 
Books
Publication Date 
2009
Excerpt: 
environmental discourse -- Resisting imposed metaphors of value -- Engineering agriculture : who pays the price
Available: Copies:
49. 
Cover image for Cultural theory and popular culture : an introduction
by 
Storey, John, 1950-
Format: 
Books
Publication Date 
2009
Excerpt: 
Jameson ; Postmodern pop music ; Postmodern television ; Postmodernism and the pluralism of value ; The
Available: Copies:
50. 
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2009
Excerpt: 
/ Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton
Available: Copies:
51. 
Cover image for Brand Avatar : translating virtual world branding into real world success
by 
De Mesa, Alycia.
Format: 
Books
Publication Date 
2009
Excerpt: 
landscape and the value virtual worlds hold for companies and their brands."--Jacket.
Available: Copies:
53. 
Cover image for Creating motion graphics with After Effects
by 
Meyer, Trish, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Working with the Graph Editor; Value Graphs -- Velocity (Speed) Graphs -- Coordinating multiple values
Available: Copies:
54. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2008
Excerpt: 
'Principles of Marketing' is organized around an innovative customer-value and customer
Available: Copies:
56. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
? And when the combined value of the millions of items that only sell in small quantities equals or even
Available: Copies:
57. 
Cover image for Zag : the number-one strategy of high-performance brands : a whiteboard overview
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2007
Excerpt: 
longer enough--today, companies need "radical differentiation" to create lasting value for their
Available: Copies:
59. 
Cover image for Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Format: 
Books
Publication Date 
2007
Excerpt: 
; Added value -- 4. Architecture without architects : Architecture with a plot ; Living the fully branded
Available: Copies:
60. 
Cover image for A designer's research manual : succeed in design by knowing your clients and what they really need
by 
Visocky O'Grady, Jennifer.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Articulating value -- Ch. 3. Tailoring research methodology -- Research for student designers -- Research for
Available: Copies:
61. 
Cover image for Screw it, let's do it : lessons in life
by 
Branson, Richard.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Live the moment -- Value family and friends -- Have respect -- Do some good -- Epilogue -- Index.
Available: Copies:
62. 
Cover image for Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
Available: Copies:
64. 
Cover image for The art of responsive drawing
by 
Goldstein, Nathan.
Format: 
Books
Publication Date 
2006
Excerpt: 
Gestural expression -- Shape -- Line -- Value -- Perspective -- Volume -- Color -- Media and
Available: Copies:
65. 
Cover image for Re-imagine!
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2006 2003
Excerpt: 
value-added bedrock -- In search of excellence : a three-generation report card -- Pursuing excellence
Available: Copies:
66. 
Cover image for Principles of managerial finance
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Financial Planning -- pt. 2. Important financial concepts -- Ch. 4. Time Value of Money -- Ch. 5. Risk and
Available: Copies:
67. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
customer: learning customer value ; Satisfaction versus accountability: which metric for success ; Customer
Available: Copies:
68. 
Cover image for Business creativity : breaking the invisible barriers
by 
Gogatz, Arthur.
Format: 
Books
Publication Date 
2005
Excerpt: 
immense value of being able to see other perspectives.
Available: Copies:
69. 
Cover image for The wisdom of crowds : why the many are smarter than the few
by 
Surowiecki, James, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Value of Diversity -- Monkey See, Monkey Do: Imitation, Information Cascades, and Independence
Available: Copies:
70. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Customer equity optimization -- Getting better value from marketing information -- The number wizard
Available: Copies:
71. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sawhney -- Building a brand-driven organization / Scott Davis -- Measuring brand value / Don E. Schultz
Available: Copies:
72. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
Value added.
Available: Copies:
73. 
Cover image for A systematic theory of argumentation : the pragma-dialectical approach
by 
Eemeren, F. H. van (Frans Hendrik), 1946-
Format: 
Books
Publication Date 
2004
Excerpt: 
contribution to the study of argumentation and will be of particular value to professionals and graduate
Available: Copies:
74. 
Cover image for Passwords
by 
Baudrillard, Jean, 1929-2007.
Format: 
Books
Publication Date 
2003
Excerpt: 
The object -- Value -- Symbolic exchange -- Seduction -- The obscene -- The transparency of evil
Available: Copies:
75. 
Cover image for Re-imagine! : [business excellence in a disruptive age]
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2003
Excerpt: 
everything: "on the bus" or ... "off the bus"? -- Part 3. New business new value : From "cost center" to
Available: Copies:
76. 
Cover image for Teaching graphic design : course offerings and class projects from the leading graduate and undergraduate programs
by 
Heller, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
Adams -- History of graphic design: meaning and value in commercial image-making / John Calvelli
Available: Copies:
77. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Time -- ch. 12. Creating Value Through Productivity and Quality -- ch. 13. Balancing Demand and
Available: Copies:
78. 
Cover image for Strategy and the business landscape. core concepts
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Gary P. Pisano, provides firm-centered and value-based logic to bridge some of the great debates about
Available: Copies:
79. 
Cover image for Art & technology in the nineteenth and twentieth centuries
by 
Francastel, Pierre.
Format: 
Books
Publication Date 
2000
Excerpt: 
architecture after 1900 -- The problem of abstract art -- The success and value of contemporary art -- Eternal
Available: Copies:
80. 
Cover image for Business the Amazon.com way : secrets of the world's most astonishing Web business
by 
Saunders, Rebecca.
Format: 
Books
Publication Date 
1999
Excerpt: 
Entrepreneurs Focus Brand the Site Get and Keep Customers by Offering Great Value Develop Unbeathable Logistics
Available: Copies:
81. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
provides guidance for executives and managers looking to understand the value of innovation."--Jacket.
Available: Copies:
82. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
understand the value of creativity. Praise for Disruption "Dru offers not just a convincing context but a
Available: Copies:
83. 
Cover image for Anthropology, art, and aesthetics
by 
Coote, Jeremy.
Format: 
Books
Publication Date 
1992
Excerpt: 
/ Predicates of aesthetic judgement : ontology and value in Huichol material representations / 'Marvels of
Available: Copies:
84. 
Cover image for Woman at point zero
by 
Saʻdāwī, Nawāl.
Format: 
Books
Publication Date 
1983
Excerpt: 
relationships, she finally meets Sharifa who tells her that 'A man does not know a woman's value ... the higher
Available: Copies:
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