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1. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Rebranding an organization : the Novant Health story / Scott Davis, David Duvall -- Repositioning a country
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2. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Designing brands / Bobby J. Calder -- Brand meaning / John F. Sherry, Jr. -- Competitive brand strategies
Available: Copies:
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
brilliant. The case studies are compelling ... making this an unusually easy read." --Owen J. Lipstein
Available: Copies:
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