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1. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
) -- The Law of Irreverence (Jim Aitchison) -- The Law of Taste (Allen Rosenshine) -- The Law of Topicality
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2. 
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Simmons, John, 1948-
Available: Copies:
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