Search Results for Big data.

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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Advances and opportunities with big data and analytics ;

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Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and

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The age of surveillance capitalism : the fight for a human future at the new frontier of power

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Big data -- Economic aspects.

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The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems

Lewrick, Michael.

Format:

Books

Publication Date

2018

Excerpt:

. Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

they make decisions. The valuable paradox of big data analytics is that it can create more personalized

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