A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Consumer Behaviour 5th

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer Behaviour 4e

Brands & branding in South Africa 2015.

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Brands & branding in South Africa 2013.

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Brands & branding in South Africa 2012 : brands--the people's choice.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Is reality TV challenging and shifting our perceptions and understanding of reality?

Implications of the Consumer Protection Act for the South African cosmetics industry

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Brands & branding South Africa 2011 : the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

Buyer behaviour : a multi-cultural approach

The encyclopaedia of brands & branding in South Africa.

The new marketing : building strong marketing strategies in South Africa today

The Popcorn report : revolutionary trend predictions for marketing in the 90s.