How customer service impacts brand loyalty in the Durban privately owned restaurant industry /

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Scoring points : how Tesco continues to win customer loyalty / Humby, Clive.

brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an

Customer loyalty.

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Customer loyalty.

-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a

have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation

-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus