Title:
Brain tattoos : creating unique brands that stick in your customers' minds
Author:
Post, Karen.
ISBN:
9780814472347
Personal Author:
Publication Information:
New York : AMACOM, ©2005.
Physical Description:
xx, 187 pages : illustrations ; 23 cm
Contents:
Foreword / Your brand : how to create an indelible mental mark -- Brand checkup : is your tattoo one big smudge? -- Brand Moi : your personal brand -- Brand warriors : qualities of great brand builders -- Branding basics : how to construct your tattoo plan -- Brand naming : art, skill, and luck -- Four engines of brand development -- fifth engine : eleven tattoo tactics that speak loudly even when you whisper -- Internal branding : breathing the brand into your organization -- Before you brand, protect your assets -- Epilogue : top-ten tattoo taboos -- Afterword
Abstract:
Make your brand so strong customers can't get it out of their heads! Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.
Electronic Access:
Connect to electronic versionTable of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html