IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
239 Results Found Subscribe to search results
00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
Print
1. 
Cover image for Marketing research.
Marketing research.
Marketing research.
by 
Wiid, JA.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research -- Case studies.
Available: Copies:
2. 
Cover image for Research methodology
Research methodology
by 
Kumar, Ranjit
Format: 
Books
Publication Date 
1999
Excerpt: 
Research methodology Kumar, Ranjit
Available: Copies:
3. 
Cover image for Research matters
Research matters
by 
Du Plooy-Cilliers, F. (Franzél)
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3127413&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
Research matters / Du Plooy-Cilliers, F. (Franzél)
Available: Copies:
4. 
Cover image for Research matters
Research matters
by 
Du Plooy-Cilliers, F. (Franzél)
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=746917&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Research matters / Du Plooy-Cilliers, F. (Franzél)
Available: Copies:
5. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research / Aaker, David A., author.
Available: Copies:
6. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing research / Aaker, David A.
Available: Copies:
7. 
Cover image for Communication research
Communication research
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication research Du Plooy, Gertruida M.
Available: Copies:
9. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Cooper, Donald R.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Marketing research / Cooper, Donald R.
Available: Copies:
10. 
Cover image for Research methodology
Research methodology
by 
Welman, J. C. (Johannes Christiaan), 1959-2003.
Format: 
Books
Publication Date 
2005
Excerpt: 
Research methodology / Welman, J. C. (Johannes Christiaan), 1959-2003.
Available: Copies:
11. 
Cover image for Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
1995
Excerpt: 
Business research methods / Cooper, Donald R.
Available: Copies:
12. 
Cover image for Just Enough Research
Just Enough Research
by 
Hall, Erika
Format: 
Books
Publication Date 
2019
Excerpt: 
Just Enough Research / Hall, Erika
Available: Copies:
13. 
Cover image for Business research methods
Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
2003
Excerpt: 
Business research methods Cooper, Donald R.
Available: Copies:
14. 
Cover image for Writing research papers
Writing research papers
by 
Woodward,Jeanette A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Writing research papers Woodward,Jeanette A.
Available: Copies:
15. 
Cover image for Mass media research
Mass media research
by 
Wimmer, Roger D. & Dominick, Joseph R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Mass media research Wimmer, Roger D. & Dominick, Joseph R.
Available: Copies:
16. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951-
Format: 
Books
Publication Date 
2020
Excerpt: 
First steps in research / Maree, Kobus, 1951-
Available: Copies:
17. 
Cover image for First steps in research
First steps in research
by 
Maree, Kobus, 1951-
Format: 
Books
Publication Date 
2010
Excerpt: 
First steps in research / Maree, Kobus, 1951-
Available: Copies:
18. 
Cover image for Doing research in design
Doing research in design
by 
Crouch, Christopher.
Format: 
Books
Publication Date 
2012
Excerpt: 
Doing research in design / Crouch, Christopher.
Available: Copies:
19. 
Cover image for Research methodology : an introduction
Research methodology : an introduction
by 
Goddard, Wayne.
Format: 
Books
Publication Date 
2001
Excerpt: 
Research methodology : an introduction / Goddard, Wayne.
Available: Copies:
20. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, J. G. (Jacobus Gideon)
Format: 
Books
Publication Date 
2025
Excerpt: 
First steps in research / Maree, J. G. (Jacobus Gideon)
Available: Copies:
21. 
Cover image for Analysis in qualitative research
Analysis in qualitative research
by 
Boeije, Hennie, 1966-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018010693&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Analysis in qualitative research / Boeije, Hennie, 1966-
Available: Copies:
23. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
First steps in research / Maree, Kobus, 1951- editor.
Available: Copies:
24. 
Cover image for The Sage handbook of qualitative research
The Sage handbook of qualitative research
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html
Format: 
Books
Publication Date 
2011
Excerpt: 
The Sage handbook of qualitative research / Denzin, Norman K.
Available: Copies:
25. 
Cover image for Practical research : planning and design
Practical research : planning and design
by 
Leedy, Paul D., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Practical research : planning and design / Leedy, Paul D., author.
Available: Copies:
26. 
Cover image for The basics of social research
The basics of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
The basics of social research / Babbie, Earl R., author.
Available: Copies:
27. 
Cover image for Practical research : planning and design
Practical research : planning and design
by 
Leedy, Paul D.
Format: 
Books
Publication Date 
2014
Excerpt: 
Practical research : planning and design / Leedy, Paul D.
Available: Copies:
28. 
Cover image for Research methodology : business and management contexts
Research methodology : business and management contexts
by 
Bryman, Alan, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methodology : business and management contexts / Bryman, Alan, author.
Available: Copies:
29. 
Cover image for Theory and methods in social research
Theory and methods in social research
by 
Lewin, Cathy.
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4071441&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2011
Excerpt: 
Theory and methods in social research / Lewin, Cathy.
Available: Copies:
30. 
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication research : techniques, methods and applications / Du Plooy, Gertruida M.
Available: Copies:
31. 
Cover image for Design integrations : research and collaboration
Design integrations : research and collaboration
by 
Poggenpohl, Sharon Helmer.
Format: 
Books
Publication Date 
2009
Excerpt: 
Design integrations : research and collaboration / Poggenpohl, Sharon Helmer.
Available: Copies:
32. 
Cover image for Communications research : techniques, methods and applications
Communications research : techniques, methods and applications
by 
Plooy, G. M. du.
Format: 
Books
Publication Date 
2002
Excerpt: 
Communications research : techniques, methods and applications / Plooy, G. M. du.
Available: Copies:
33. 
Cover image for Rules of thumb for online research
Rules of thumb for online research
Rules of thumb for online research
by 
Wienbroer, Diana R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Rules of thumb for online research Wienbroer, Diana R.
Available: Copies:
34. 
Cover image for The landscape of qualitative research : theories and issues
The landscape of qualitative research : theories and issues
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156651-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156651-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156651-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
The landscape of qualitative research : theories and issues / Denzin, Norman K.
Available: Copies:
35. 
Cover image for Fundamentals of social research methods : an African perspective
Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670767&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Fundamentals of social research methods : an African perspective / Bless, Claire.
Available: Copies:
36. 
Cover image for Fundamentals of social research methods : an African perspective
Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
Format: 
Books
Publication Date 
2006
Excerpt: 
Fundamentals of social research methods : an African perspective / Bless, Claire.
Available: Copies:
37. 
Cover image for Economic and management research for HMES80
Economic and management research for HMES80
Economic and management research for HMES80
by 
Salkind, N.J.
Format: 
Books
Publication Date 
2019
Excerpt: 
Economic and management research for HMES80/ Salkind, N.J.
Available: Copies:
38. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
39. 
Cover image for Social research methods : qualitative and quantitative approaches
Social research methods : qualitative and quantitative approaches
by 
Neuman, W. Lawrence (William Lawrence), 1950- author.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927
Format: 
Books
Publication Date 
2014
Excerpt: 
Social research methods : qualitative and quantitative approaches / Neuman, W. Lawrence (William
Available: Copies:
40. 
Cover image for Introduction to social research : quantitative & qualitative approaches
Introduction to social research : quantitative & qualitative approaches
by 
Punch, Keith.
Companion website http://www.sagepub.co.uk/punch3e
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction to social research : quantitative & qualitative approaches / Punch, Keith.
Available: Copies:
41. 
Cover image for Design research : investigation for successful creative solutions
Design research : investigation for successful creative solutions
by 
Leonard, Neil (Graphic designer), author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Design research : investigation for successful creative solutions / Leonard, Neil (Graphic designer
Available: Copies:
42. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing research : within a changing information environment / Hair, Joseph F.
Available: Copies:
43. 
Cover image for Research methods for business and social science students
Research methods for business and social science students
by 
Adams, John.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methods for business and social science students / Adams, John.
Available: Copies:
44. 
Cover image for Market intelligence : how and why organizations use market research
Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Market intelligence : how and why organizations use market research / Callingham, Martin.
Available: Copies:
45. 
Cover image for Research for designers : a guide to methods and practice
Research for designers : a guide to methods and practice
by 
Muratovski, Gjoko, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research for designers : a guide to methods and practice / Muratovski, Gjoko, author.
Available: Copies:
46. 
Cover image for Visual research : an introduction to research methods in graphic design
Visual research : an introduction to research methods in graphic design
by 
Bestley, Russell, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Visual research : an introduction to research methods in graphic design / Bestley, Russell, author.
Available: Copies:
47. 
Cover image for Research methods for business : a skill-building approach
Research methods for business : a skill-building approach
by 
Bougie, Roger, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Research methods for business : a skill-building approach / Bougie, Roger, author.
Available: Copies:
48. 
Cover image for Your research project : designing, planning, and getting started
Your research project : designing, planning, and getting started
by 
Walliman, Nicholas, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Your research project : designing, planning, and getting started / Walliman, Nicholas, author.
Available: Copies:
49. 
Cover image for Designing your first research proposal : a manual for beginning researchers
Designing your first research proposal : a manual for beginning researchers
by 
Vithal, Renuka, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Designing your first research proposal : a manual for beginning researchers / Vithal, Renuka
Available: Copies:
50. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.
Available: Copies:
51. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
Available: Copies:
52. 
Cover image for A designer's research manual : succeed in design by knowing your clients + understanding what they really need
A designer's research manual : succeed in design by knowing your clients + understanding what they really need
by 
Visocky O'Grady, Jennifer, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
A designer's research manual : succeed in design by knowing your clients + understanding what they
Available: Copies:
53. 
Cover image for Creative research methods in the social sciences : a practical guide
Creative research methods in the social sciences : a practical guide
by 
Kara, Helen, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Creative research methods in the social sciences : a practical guide / Kara, Helen, author.
Available: Copies:
54. 
Cover image for Understanding your users : a practical guide to user research methods
Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Understanding your users : a practical guide to user research methods / Courage, Catherine, author.
Available: Copies:
55. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.
Available: Copies:
56. 
Cover image for Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
by 
Terre Blanche, M. J. (Martin J.)
Format: 
Books
Publication Date 
2014
Excerpt: 
Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)
Available: Copies:
57. 
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of media and communication research : qualitative and quantitative methodologies /
Available: Copies:
58. 
Cover image for An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer
An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer
An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer
by 
Dhai, Mahomed.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
An investigative research focusing on nation branding and the impact of the inefficient standards
Available: Copies:
59. 
Cover image for Research at grass roots : for the social sciences and human services professions
Research at grass roots : for the social sciences and human services professions
by 
De Vos, A. S.
Format: 
Books
Publication Date 
2011
Excerpt: 
Research at grass roots : for the social sciences and human services professions / De Vos, A. S.
Available: Copies:
60. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
2010
Excerpt: 
Designing your first research proposal : a manual for researchers in education and the social
Available: Copies:
61. 
Cover image for Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
by 
Terre Blanche, M. J. (Martin J.)
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)
Available: Copies:
62. 
Cover image for A designer's research manual : succeed in design by knowing your clients and what they really need
A designer's research manual : succeed in design by knowing your clients and what they really need
by 
Visocky O'Grady, Jennifer.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474
Format: 
Books
Publication Date 
2006
Excerpt: 
A designer's research manual : succeed in design by knowing your clients and what they really need /
Available: Copies:
63. 
Cover image for Visual research : an introduction to research methodologies in graphic design
Visual research : an introduction to research methodologies in graphic design
by 
Noble, Ian, 1960-2013.
Format: 
Books
Publication Date 
2005
Excerpt: 
Visual research : an introduction to research methodologies in graphic design / Noble, Ian, 1960
Available: Copies:
64. 
Cover image for Reasoning & writing well : a rhetoric, research guide, reader, and handbook
Reasoning & writing well : a rhetoric, research guide, reader, and handbook
by 
Dietsch, Betty M.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99044207.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/99044207.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Reasoning & writing well : a rhetoric, research guide, reader, and handbook / Dietsch, Betty M.
Available: Copies:
65. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
1997
Excerpt: 
Designing your first research proposal : a manual for researchers in education and the social
Available: Copies:
67. 
Cover image for Emerging voices : a report on education in South African rural communities
Emerging voices : a report on education in South African rural communities
by 
Human Sciences Research Council.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0627/2005380808-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0627/2005380808-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Human Sciences Research Council.
Available: Copies:
68. 
Cover image for Public attitudes in contemporary South Africa : [insights from an HSRC survey].
Public attitudes in contemporary South Africa : [insights from an HSRC survey].
by 
Human Sciences Research Council.
Format: 
Books
Publication Date 
2002
Excerpt: 
Human Sciences Research Council.
Available: Copies:
69. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Research handbooks in business and management series
Available: Copies:
70. 
Cover image for Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community.
Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community.
by 
Adhikari, Mohamed.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613
ebrary http://site.ebrary.com/id/10472415
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=815240
Google http://books.google.com/books?id=O71wAAAAMAAJ
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/61520281.html
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Research in international studies. Africa series.
Available: Copies:
71. 
Cover image for Baba : men and fatherhood in South Africa
Baba : men and fatherhood in South Africa
by 
Richter, Linda M.
http://www.hsrcpress.ac.za/
Book review (H-Net) http://www.h-net.org/review/hrev-a0f5w9-aa
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0730/2006432236-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006432236-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Human Sciences Research Council. Child, Youth and Family Development Research Programme.
Available: Copies:
72. 
Cover image for Disability and social change : a South African agenda
Disability and social change : a South African agenda
by 
Watermeyer, Brian.
Link to this electronic resource on the Internet
View online
Link to this electronic resource on the Internet
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016291125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/2007332247-b.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Human Sciences Research Council. Child, Youth and Family Development Research Programme.
Available: Copies:
73. 
Cover image for The meaning of Mandela : a literary and intellectual celebration
The meaning of Mandela : a literary and intellectual celebration
by 
Mangcu, Xolela, 1966-
Format: 
Books
Publication Date 
2006
Excerpt: 
Human Sciences Research Council. Society, Culture and Identity Research Programme.
Available: Copies:
74. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
are updated research references and online resources, as well as a brand-new chapter on the creative
Available: Copies:
75. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
76. 
Cover image for The creative thinking handbook : your step-by-step guide to problem solving in business
The creative thinking handbook : your step-by-step guide to problem solving in business
by 
Griffiths, Chris, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
thinking skills and help find brilliant solutions for any professional challenge. Based on research and
Available: Copies:
77. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media marketing research and practice. 11 new case studies have been added to the 'Case Zone
Available: Copies:
78. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
79. 
Cover image for Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
by 
Kouzes, James M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
. Everyday People, Extraordinary Leadership draws on the authors' deep well of research and practical
Available: Copies:
80. 
Cover image for The advanced game narrative toolbox
The advanced game narrative toolbox
by 
Heussner, Tobias, editor.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2029921&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Why authentic diversity, consultants and research are needed in narrative design -- Writing romance
Available: Copies:
81. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
82. 
Cover image for Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
by 
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences
Available: Copies:
83. 
Cover image for The craft of criticism : critical media studies in practice
The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
research. Together, the chapters in this collection give media critics a complete toolbox of essential
Available: Copies:
84. 
Cover image for Made in South Africa a study of the Proudly South African marketing campaign
Made in South Africa a study of the Proudly South African marketing campaign
Made in South Africa a study of the Proudly South African marketing campaign
by 
Burnett, Michael
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Proudly South African -- Research -- South Africa
Available: Copies:
85. 
Cover image for The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
by 
Crabtree, Amy-Sue
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research -- South Africa
Available: Copies:
86. 
Cover image for The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
by 
Orton, Lesley John
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Consumer Behaviour -- Research -- South Africa
Available: Copies:
87. 
Cover image for How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand loyalty -- Research -- Durban, South Africa
Available: Copies:
88. 
Cover image for Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features
by 
Taylor, Kimberley
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Consumer Behaviour -- Research -- South Africa
Available: Copies:
89. 
Cover image for Professional communication : deliver effective written, spoken and visual messages
Professional communication : deliver effective written, spoken and visual messages
by 
English, Jane, author, editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, and conducting and managing Internet research.
Available: Copies:
90. 
Cover image for Fashion : design course
Fashion : design course
by 
Faerm, Steven, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
profiles: lifestyle -- Analysis of advertisements -- 2. Design foundations -- Research -- Design
Available: Copies:
91. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
92. 
Cover image for The evolution of Old Spice in a new media environment
The evolution of Old Spice in a new media environment
The evolution of Old Spice in a new media environment
by 
Belling, Cameron
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Old Spice -- Research -- South Africa
Available: Copies:
95. 
Cover image for Fashion trend forecasting
Fashion trend forecasting
by 
Holland, Gwyneth, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Fashion trends then and now -- The trend industry -- Trend basics -- Trend research -- Trend
Available: Copies:
96. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing research -- Statistical methods.
Available: Copies:
97. 
Cover image for UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
98. 
Cover image for Keywords for media studies
Keywords for media studies
by 
Ouellette, Laurie, editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
Media Studies is an essential tool that introduces key terms, research traditions, debates, and their
Available: Copies:
99. 
Cover image for Developing a fashion collection
Developing a fashion collection
by 
Renfrew, Elinor.
Format: 
Books
Publication Date 
2016
Excerpt: 
collection -- The brief -- Your portfolio -- Research and development -- Presentation -- Conclusion -- Index
Available: Copies:
100. 
Cover image for Organisational behaviour : global and Southern African perspectives
Organisational behaviour : global and Southern African perspectives
Organisational behaviour : global and Southern African perspectives
by 
Robbins, Stephen P., 1943- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Appendices, glossary and index. Research methodology ; Comprehensive cases.
Available: Copies:
101. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
Available: Copies:
102. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands
Available: Copies:
103. 
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask
Available: Copies:
104. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Digital and Direct Marketing Master's programs and professionals in IT, Research, and Marketing.
Available: Copies:
105. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis
Available: Copies:
106. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
107. 
Cover image for Design thinking for visual communication
Design thinking for visual communication
by 
Ambrose, Gavin, author.
Cover image http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover.9781472572714.jpg
Format: 
Books
Publication Date 
2015
Excerpt: 
Stages of thinking. Define ; Research ; Ideate ; Prototype ; Select ; Implement ; Learn -- Research
Available: Copies:
108. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
Available: Copies:
109. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
Motivation research (Marketing)
Available: Copies:
111. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
-Ming Choi -- Luxury fashion branding: literature review, research trends, and research agenda / Tsan
Available: Copies:
112. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research.
Available: Copies:
114. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
Available: Copies:
115. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
116. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Chart the future forward -- Research firms -- SMS aggregators -- Mobile web resources -- Mobile app
Available: Copies:
117. 
Cover image for The graphic designer's business survival guide
The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: 
Books
Publication Date 
2013
Excerpt: 
-pitch research -- Honing presentation skills -- Overcoming jitters -- 6. Effective business writing : the
Available: Copies:
118. 
Cover image for Professional communication : deliver effective written, spoken and visual messages
Professional communication : deliver effective written, spoken and visual messages
by 
English, Jane.
Format: 
Books
Publication Date 
2012
Excerpt: 
plagiarism -- The research journey: An introduction to research -- Academic proposal and dissertation or
Available: Copies:
119. 
Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
by 
Naidoo, Marisha.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
122. 
Cover image for Architects' data
Architects' data
by 
Neufert, Ernst.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Holiday/weekend cabins ; Motels ; Camping -- Education and research : Children's daycare ; Playgrounds
Available: Copies:
123. 
Cover image for Creating a successful fashion collection
Creating a successful fashion collection
by 
Faerm, Steven.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
your graduate collect : The academic year ; The collection ; Inspiration and research ; Color and
Available: Copies:
124. 
Cover image for Teaching about the future
Teaching about the future
by 
Bishop, Peter C.
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Choosing a domain -- Primary research -- Secondary research -- Approach -- Research supports framework
Available: Copies:
125. 
Cover image for Drawing basics and video game art : classic to cutting edge art techniques for winning video game design
Drawing basics and video game art : classic to cutting edge art techniques for winning video game design
by 
Solarski, Chris, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
metaphors ; Mind-map, research, and mood board ; Thumbnail development ; Final character drawing and model
Available: Copies:
126. 
Cover image for Approach and language
Approach and language
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
: Lawrence Zeegen ; Student exercise : Context -- Ideas. Research ; Idea generation ; Idea mapping
Available: Copies:
127. 
Cover image for A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.
A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.
A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.
by 
Dawson, Candice Kim.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
128. 
Cover image for Is reality TV challenging and shifting our perceptions and understanding of reality?
Is reality TV challenging and shifting our perceptions and understanding of reality?
Is reality TV challenging and shifting our perceptions and understanding of reality?
by 
Ramiah, Nershini.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Consumers -- Research.
Available: Copies:
129. 
Cover image for Implications of the Consumer Protection Act for the South African cosmetics industry
Implications of the Consumer Protection Act for the South African cosmetics industry
Implications of the Consumer Protection Act for the South African cosmetics industry
by 
Liebenberg, Gia.
Format: 
Computer file
Publication Date 
2011
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
131. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
Available: Copies:
132. 
Cover image for Graphic design thinking : beyond brainstorming
Graphic design thinking : beyond brainstorming
by 
Lupton, Ellen.
Format: 
Books
Publication Date 
2011
Excerpt: 
-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are
Available: Copies:
133. 
Cover image for Using mixed methods : frameworks for an integrated methodology
Using mixed methods : frameworks for an integrated methodology
by 
Plowright, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
134. 
Cover image for Fashion forecasting
Fashion forecasting
by 
Brannon, Evelyn L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales
Available: Copies:
135. 
Cover image for Fashion design
Fashion design
by 
Bye, Elizabeth.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept
Available: Copies:
136. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Combining a rich blend of research, best practice and policy, Strategic Information Systems
Available: Copies:
137. 
Cover image for How to write essays & assignments
How to write essays & assignments
by 
McMillan, Kathleen.
Format: 
Books
Publication Date 
2010 2007
Excerpt: 
This book covers everything a student will need to research, plan and write academic essays and
Available: Copies:
139. 
Cover image for Fashion : design course
Fashion : design course
by 
Faerm, Steven.
Format: 
Books
Publication Date 
2010
Excerpt: 
profiles: lifestyle -- Analysis of advertisements -- 2. Design foundations -- Research -- Design
Available: Copies:
140. 
Cover image for How to create a portfolio & get hired : a guide for graphic designers and illustrators
How to create a portfolio & get hired : a guide for graphic designers and illustrators
by 
Taylor, Fig.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Television and film ; Computer games development ; Greeting cards -- Research and cold-calling. Why research
Available: Copies:
142. 
Cover image for Graphic design school : the principles and practices of graphic design
Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction -- Unit I : Research and early concepts. Basics of research ; Linear reasoning/lateral
Available: Copies:
143. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing research.
Available: Copies:
144. 
Cover image for Mastering fashion marketing
Mastering fashion marketing
by 
Jackson, Tim, 1963-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
Format: 
Books
Publication Date 
2009
Excerpt: 
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion
Available: Copies:
145. 
Cover image for Designing brand identity : an essential guide for the entire branding team
Designing brand identity : an essential guide for the entire branding team
by 
Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
implementing effective brand identity. From research and analysis through brand strategy, design and identity
Available: Copies:
146. 
Cover image for The magic garment : principles of costume design
The magic garment : principles of costume design
by 
Cunningham, Rebecca, author.
Format: 
Books
Publication Date 
2009 1989
Excerpt: 
Understanding stage costumes -- Understanding the play -- Doing research -- The designer's tools
Available: Copies:
147. 
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
by 
Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing research.
Available: Copies:
148. 
Cover image for The animator's survival kit
The animator's survival kit
by 
Williams, Richard, 1933-
Format: 
Books
Publication Date 
2009
Excerpt: 
animators - Making changes - 'Say! Say!' - Voice recording - Hook ups - Research - Editing - Believe in your
Available: Copies:
149. 
Cover image for The animator's survival kit
The animator's survival kit
by 
Williams, Richard, 1933-
Format: 
Video disc
Publication Date 
2009 2001
Excerpt: 
; 'Say! Say!' ; Voice recording ; Hook ups ; Research ; Editing ; Believe in your material -- Review
Available: Copies:
150. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Human information processing -- Research.
Available: Copies:
151. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2008
Excerpt: 
decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its
Available: Copies:
153. 
Cover image for Social psychology
Social psychology
by 
Baron, Robert A.
Format: 
Books
Publication Date 
2008
Excerpt: 
With chapter reviews, profiles of classic research studies, real-life examples and connections
Available: Copies:
154. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
155. 
Cover image for Collecting and interpreting qualitative materials
Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Klappentext
Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007031743.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016311629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
156. 
Cover image for Human communication : principles and contexts
Human communication : principles and contexts
by 
Tubbs, Stewart L., 1943-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
and contexts of communication studies. The award-winning authors link theory and research with
Available: Copies:
157. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
research and market information -- Product. Product planning and development -- Product mix strategies
Available: Copies:
159. 
Cover image for Packaging : design successful packaging for specific customer groups
Packaging : design successful packaging for specific customer groups
by 
Stephenson, Keith.
Format: 
Books
Publication Date 
2007
Excerpt: 
choices; and Unique mix of theory, showcase designs, research statistics, and hard evidence."--Jacket.
Available: Copies:
160. 
Cover image for Visual communication : integrating media, art and science
Visual communication : integrating media, art and science
by 
Williams, Rick.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-d.html
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
overview of the most advanced thinking and research about visual communication, teaching readers how to
Available: Copies:
161. 
Cover image for Putting people in the picture : visual methodologies for social change
Putting people in the picture : visual methodologies for social change
by 
De Lange, Naydene.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social sciences -- Research -- Congresses.
Available: Copies:
162. 
Cover image for Developing effective assessment in higher Education : a practical guide
Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
research literature on assessment.
Available: Copies:
164. 
Cover image for Understanding the theory and design of organizations
Understanding the theory and design of organizations
by 
Daft, Richard L.
Format: 
Books
Publication Date 
2007
Excerpt: 
examples and research alongside time-tested information. While organization studies and real world examples
Available: Copies:
165. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
Available: Copies:
166. 
Cover image for Constructing a good dissertation : a practical guide to finishing a Master's, MBA or PhD on schedule
Constructing a good dissertation : a practical guide to finishing a Master's, MBA or PhD on schedule
Constructing a good dissertation : a practical guide to finishing a Master's, MBA or PhD on schedule
by 
Hofstee, Erik.
Format: 
Books
Publication Date 
2006
Excerpt: 
Research -- South Africa -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
167. 
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. Drawing on years of market research from The NPD Group, Cohen uncovers the major trends that drive
Available: Copies:
168. 
Cover image for AIDS in the twenty-first century : disease and globalization
AIDS in the twenty-first century : disease and globalization
by 
Barnett, Tony.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2006045710-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2006045710-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006045710-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Epidemiologic Research Design.
Available: Copies:
169. 
Cover image for How to write great copy : learn the unwritten rules of copywriting
How to write great copy : learn the unwritten rules of copywriting
by 
Gettins, Dominic.
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four
Available: Copies:
170. 
Cover image for Ideas are free : how the idea revolution is liberating people and transforming organizations
Ideas are free : how the idea revolution is liberating people and transforming organizations
by 
Robinson, Alan G.
View this content on BiblioBoard.
Image Thumbnail cover image
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=407857
ebrary http://site.ebrary.com/id/10315486
Freading http://www.freading.com/ebooks/details/r:download/OTc4MTYwNTA5MDE3Nw==
Format: 
Electronic Resources
Publication Date 
2006 2005
Excerpt: 
Based on extensive research with hundreds of companies around the world and in every major field
Available: Copies:
171. 
Cover image for Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing research.
Available: Copies:
173. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behaviour. -- 4. Marketing research and information systems. -- 5. Market segmentation, targeting and
Available: Copies:
174. 
Cover image for New media, old media : a history and theory reader
New media, old media : a history and theory reader
by 
Chun, Wendy Hui Kyong, 1969-
Inhaltsverzeichnis Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014486.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0647/2005014486-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
digital age. Committed to historical research and to theoretical innovation, they suggest that in the
Available: Copies:
175. 
Cover image for The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Motivation research (Marketing)
Available: Copies:
176. 
Cover image for Mass communication Vol. 3
Mass communication Vol. 3
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
177. 
Cover image for Mass communication Vol. 2
Mass communication Vol. 2
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
178. 
Cover image for Mass communication Vol. 1
Mass communication Vol. 1
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
179. 
Cover image for Mass communication Vol. 4
Mass communication Vol. 4
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0665/2006923015-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
180. 
Cover image for Moral intelligence : enhancing business performance and leadership success
Moral intelligence : enhancing business performance and leadership success
by 
Lennick, Doug.
Table of contents http://catdir.loc.gov/catdir/toc/fy0613/2004117574.html
Format: 
Books
Publication Date 
2005
Excerpt: 
." "Drawing on extensive original research, Doug Lennick and Fred Kiel demonstrate how the best performing
Available: Copies:
181. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: 
Books
Publication Date 
2005
Excerpt: 
Human information processing -- Research.
Available: Copies:
182. 
Cover image for State of the nation : South Africa 2004-2005
State of the nation : South Africa 2004-2005
State of the nation : South Africa 2004-2005
by 
Habib, Adam.
Link to this resource
Format: 
Books
Publication Date 
2005
Excerpt: 
Human Sciences Research Council ; Global,
Available: Copies:
183. 
Cover image for Assessing the efficiency of Chase Software in the Johannesburg-based agency
Assessing the efficiency of Chase Software in the Johannesburg-based agency
Assessing the efficiency of Chase Software in the Johannesburg-based agency
by 
Whiting, Taryn Louise.
Format: 
Computer file
Publication Date 
2005
Excerpt: 
Marketing rsearch -- South Africa.
Available: Copies:
184. 
Cover image for Leading issues in economic development
Leading issues in economic development
by 
Meier, Gerald M.
Table of contents http://swbplus.bsz-bw.de/bsz11624322inh.pdf
Table of contents http://swbplus.bsz-bw.de/bsz116243228inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2004063638-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004063638-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz11624322vlg.pdf
Format: 
Books
Publication Date 
2005
Excerpt: 
IV. A.4. Interpreting recent research on schooling in developing countries -- Selection IV. A.5
Available: Copies:
185. 
Cover image for The consistent consumer : predicting future behavior through lasting values
The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
"Market research over the last few decades has emphasized behavioral-based demographic profiles
Available: Copies:
186. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
buying behaviors of today's mothers and moms-to-be. They offer original consumer research, case studies
Available: Copies:
187. 
Cover image for Finding your way in academic writing
Finding your way in academic writing
Finding your way in academic writing
by 
Henning, Elizabeth.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction: Using writing as performance of knowledge -- Structuring the writing of your research
Available: Copies:
188. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
exclusively for this book by Millward Brown, one of the largest business research institutions in the world
Available: Copies:
189. 
Cover image for Place : a short introduction
Place : a short introduction
by 
Cresswell, Tim.
Table of contents http://catdir.loc.gov/catdir/toc/ecip049/2003021515.html
Format: 
Books
Publication Date 
2004
Excerpt: 
concept of place has been mobilized in research. Teaching and learning aids include an annotated
Available: Copies:
190. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
Available: Copies:
191. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by 
Lindström, Martin, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing research.
Available: Copies:
192. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
Available: Copies:
193. 
Cover image for Organizational culture and leadership
Organizational culture and leadership
by 
Schein, Edgar H.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004002764.html
Cover http://swbplus.bsz-bw.de/bsz11387040xcov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the
Available: Copies:
194. 
Cover image for State of the nation : South Africa 2003-2004
State of the nation : South Africa 2003-2004
by 
Habib, Adam.
Format: 
Books
Publication Date 
2004
Excerpt: 
Human Sciences Research Council ; Global,
Available: Copies:
195. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Motivation research (Marketing)
Available: Copies:
196. 
Cover image for Emotional design : why we love (or hate) everyday things
Emotional design : why we love (or hate) everyday things
by 
Norman, Donald A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003010123.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012816545&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2004
Excerpt: 
your car seems to make it drive better? New research has shown that attractive things really do work
Available: Copies:
197. 
Cover image for Completing your thesis : a practical guide
Completing your thesis : a practical guide
Completing your thesis : a practical guide
by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
Available: Copies:
198. 
Cover image for Head First design patterns
Head First design patterns
by 
Freeman, Eric, 1965-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=415229&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Using research in neurobiology, cognitive science and learning theory, this text loads patterns
Available: Copies:
199. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
200. 
Cover image for The NewMediaReader
The NewMediaReader
by 
Wardrip-Fruin, Noah.
ebrary http://site.ebrary.com/id/10225253
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009891931&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz103954783inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009891931&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Pavilion, 1972 -- Cybernated Art / Nam June Paik, 1966 -- A Research Center for Augmenting Human Intellect
Available: Copies:
201. 
Cover image for Reality Macromedia ColdFusion MX : Macromedia Flash MX integration
Reality Macromedia ColdFusion MX : Macromedia Flash MX integration
by 
Forta, Ben.
Format: 
Books
Publication Date 
2003
Excerpt: 
Research -- Design Prototypes -- Project Plan -- Development Programming Tasks -- Development Plan
Available: Copies:
202. 
Cover image for The plague race : a tale of fear, science and heroism
The plague race : a tale of fear, science and heroism
The plague race : a tale of fear, science and heroism
by 
Marriott, Edward, 1966-
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Plague -- Research -- China -- Hong Kong -- History -- 19th century.
Available: Copies:
203. 
Cover image for Collecting and interpreting qualitative materials
Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156613-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
204. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
205. 
Cover image for The making of Casablanca : Bogart, Bergman, and World War II
The making of Casablanca : Bogart, Bergman, and World War II
by 
Harmetz, Aljean.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1401/2002068934-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1203/2002068934-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
upon years of research to reveal the realities of the highly pressured Hollywood studio system during
Available: Copies:
206. 
Cover image for Leadership : enhancing the lessons of experience
Leadership : enhancing the lessons of experience
by 
Hughes, Richard L., 1946-
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2001052217.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001052217.html
Format: 
Books
Publication Date 
2002
Excerpt: 
theory and research to their real-life experiences.
Available: Copies:
208. 
Cover image for How to succeed in your master's and doctoral studies : a South African guide and resource book
How to succeed in your master's and doctoral studies : a South African guide and resource book
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2001
Excerpt: 
Research -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
209. 
Cover image for Handbook of children and the media
Handbook of children and the media
by 
Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
's media behavior and some educational implications / Research on sex in the media : what do we know about
Available: Copies:
210. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
211. 
Cover image for Organizational behavior
Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every
Available: Copies:
212. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The
Available: Copies:
213. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001032676.html
Format: 
Books
Publication Date 
2001
Excerpt: 
draw on ten years of empirical research to show how to transform a workforce and create a very real
Available: Copies:
214. 
Cover image for Branding @ the digital age
Branding @ the digital age
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: 
Books
Publication Date 
2001
Excerpt: 
digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with
Available: Copies:
215. 
Cover image for On writing : a memoir of the craft
On writing : a memoir of the craft
by 
King, Stephen, 1947-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/00030105-s.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/00030105.html
Publisher description http://catdir.loc.gov/catdir/description/simon032/00030105.html
Format: 
Books
Publication Date 
2000
Excerpt: 
writers. He also describes his approach to research. King concludes by including a list of nearly a
Available: Copies:
216. 
Cover image for The gendered cyborg : a reader
The gendered cyborg : a reader
by 
Kirkup, Gill.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/99016255-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
current research / Jennifer González -- Between monsters, goddesses and cyborgs: feminist confrontations
Available: Copies:
217. 
Cover image for Encyclopedia of tourism
Encyclopedia of tourism
by 
Jafari, Jafar.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Hautes Etudes Touristiques, WTO, Journal of Leisure Research, Journal of Tourism Studies; country
Available: Copies:
218. 
Cover image for College writing skills
College writing skills
by 
Langan, John, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Writing a résumé and job application letter -- Using the library and the inernet -- Writing a research
Available: Copies:
219. 
Cover image for Rules of thumb for business writers
Rules of thumb for business writers
by 
Wienbroer, Diana Roberts.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99074660.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/99074660.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99074660.html
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00033920.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00033920.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Research on the Internet Crediting Outside Sources Recurring Projects Long-term Projects Collaborative
Available: Copies:
220. 
Cover image for The McGraw-Hill reader : issues across the disciplines
The McGraw-Hill reader : issues across the disciplines
by 
Muller, Gilbert H., 1941-
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033123.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99033123.html
Format: 
Books
Publication Date 
2000
Excerpt: 
. Guide to research.
Available: Copies:
221. 
Cover image for Advertising to children : concepts and controversies
Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate
Available: Copies:
222. 
Cover image for Handbook of creativity
Handbook of creativity
by 
Sternberg, Robert J.
Table of contents http://catdir.loc.gov/catdir/toc/cam025/98035205.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3298452
Publisher description http://catdir.loc.gov/catdir/description/cam029/98035205.html
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Raymond S. Nickerson -- Prodigies and creativity / Michael J.A. Howe -- Fifty years of creativity research
Available: Copies:
223. 
Cover image for Lying : moral choice in public and private life
Lying : moral choice in public and private life
by 
Bok, Sissela.
Publisher description http://catdir.loc.gov/catdir/description/random041/2002284002.html
Format: 
Books
Publication Date 
1999
Excerpt: 
science research -- Paternalistic lies -- Lies to the sick and dying -- Conclusion -- Appendix. Excerpts
Available: Copies:
224. 
Cover image for Researching communications : a practical guide to methods in media and cultural analysis
Researching communications : a practical guide to methods in media and cultural analysis
by 
Deacon, David.
Format: 
Books
Publication Date 
1999
Excerpt: 
Communication -- Research.
Available: Copies:
225. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink
Available: Copies:
226. 
Cover image for The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
227. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
Available: Copies:
228. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
229. 
Cover image for Marketing mistakes and successes
Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
in Europe. Coca-Cola's classic blunder: the failure of marketing research. Elizabeth Taylor has
Available: Copies:
230. 
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
You'll learn all about cutting-edge research techniques KB & P and other front-running agencies
Available: Copies:
231. 
Cover image for Symbolic images in art as therapy
Symbolic images in art as therapy
by 
Simon, R. M. (Rita M.), 1921-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/95039590-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
. Art therapy with a maltreated child -- 10. Research into styles in art.
Available: Copies:
232. 
Cover image for The gender/sexuality reader : culture, history, political economy
The gender/sexuality reader : culture, history, political economy
by 
Lancaster, Roger N.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0647/96039187-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
society : a research note from social history and anthropology / Captialism and gay identity
Available: Copies:
233. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: 
Books
Publication Date 
1997
Excerpt: 
research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity
Available: Copies:
234. 
Cover image for How to develop student creativity
How to develop student creativity
by 
Sternberg, Robert J.
Format: 
Books
Publication Date 
1996
Excerpt: 
personal experiences from the authors' own classrooms and research.
Available: Copies:
235. 
Cover image for There will be elections-- : an evaluation of the local government elections in South Africa
There will be elections-- : an evaluation of the local government elections in South Africa
There will be elections-- : an evaluation of the local government elections in South Africa
by 
Camay, Phiroshaw.
Format: 
Books
Publication Date 
1996
Excerpt: 
CORE, Co-operative for Research and Education,
Available: Copies:
236. 
Cover image for Marketing : principles & perspectives
Marketing : principles & perspectives
Marketing : principles & perspectives
by 
Bearden, William O., 1945-
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing in a dynamic environment -- Buying behavior -- Marketing research and market segmentation
Available: Copies:
237. 
Cover image for Ogilvy on advertising
Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
Procter & Gamble -- 18 miracles of research -- What little I know about marketing -- Is America still top
Available: Copies:
238. 
Cover image for The South African disease: apartheid, health, and health services
The South African disease: apartheid, health, and health services
The South African disease: apartheid, health, and health services
by 
De Beer, Cedric.
Format: 
Books
Publication Date 
1984
Excerpt: 
Southern African Research Service,
Available: Copies:
239. 
Cover image for Pandemic
Pandemic
Pandemic
by 
Leacock, Matt
Format: 
Books
Excerpt: 
Operations Expert can build research stations which are needed to find cures for the diseases and which allow
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School
(8)
Cant, M. C. (Michael Colin), 1957- editor.
(4)
Denzin, Norman K.
(4)
Lincoln, Yvonna S.
(4)
McQuail, Denis.
(4)
Format
Item Category 1
Material Type
Language
English
(233)
Shelf Location
Publication Date
Subject
Marketing research.
(16)
Marketing.
(14)
Social sciences -- Research -- Methodology.
(14)
Social sciences -- Research.
(14)
Consumer behavior.
(12)
Item Available
Advanced Search Location