by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
by
Zuboff, Shoshana, 1951- author.
Format:
Books
Publication Date
2019
Excerpt:
Behavior modification -- Economic aspects.
by
Marsh, Joel, author.
Format:
Books
Publication Date
2016
Excerpt:
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
by
Felton, George, 1947-
Format:
Books
Publication Date
2013
Excerpt:
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
by
Sachs, Jonah, author.
Format:
Books
Publication Date
2012
Excerpt:
Marketing -- Social aspects.
by
Rawson, Lisa.
Format:
Computer file
Publication Date
2011
Excerpt:
An exploration of how social influences such as social groups, the media and economic situations
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
by
Worthington-Smith, Robert, 1961-
Format:
Books
Publication Date
2009
Excerpt:
The sustainability handbook : a comprehensive guide to responsible corporate behaviour and
by
Ariely, Dan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Format:
Books
Publication Date
2008
Excerpt:
Individual behaviour.
by
Baron, Robert A.
Format:
Books
Publication Date
2008
Excerpt:
Social psychology / Baron, Robert A.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
by
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format:
Electronic Resources
Publication Date
2007
Excerpt:
Consumer behavior : building marketing strategy / Hawkins, Del I.
by
Grant, John, 1964-
NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
Brand name products -- Social aspects.
by
Rapaille, Clotaire.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Format:
Books
Publication Date
2006
Excerpt:
Consumer behavior -- Psychological aspects.
19.
by
Spurlock, Morgan, 1970-
Format:
Video disc
Publication Date
2004
Excerpt:
Social problem films.
by
Schiffman, Leon G.
Format:
Books
Publication Date
2004
Excerpt:
Consumer behavior / Schiffman, Leon G.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market
by
Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format:
Books
Publication Date
2001
Excerpt:
's social interactions / The media and children's fears, anxieties, and perceptions of danger / Effects of
by
Kreitner, Robert.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
Organizational behavior / Kreitner, Robert.
by
Gladwell, Malcolm, 1963-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html
Format:
Books
Publication Date
2000
Excerpt:
Contagion (Social psychology)
by
Brandon, Ruth, 1943-
Format:
Books
Publication Date
2000
Excerpt:
Social reformers -- Sexual behavior -- Great Britain.
by
Fay, Brian.
Format:
Books
Publication Date
1996
Excerpt:
Contemporary philosophy of social science : a multicultural approach / Fay, Brian.
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