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1. 
Cover image for Operations management : a value-driven approach
by 
Melnyk, Steven A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Operations management : a value-driven approach / Melnyk, Steven A.
Available: Copies:
by 
Myers, Abbey-Jessica.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value
Available: Copies:
4. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
Available: Copies:
6. 
Cover image for Logistics and supply chain management : creating value-adding networks
by 
Christopher, Martin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Logistics and supply chain management : creating value-adding networks / Christopher, Martin.
Available: Copies:
7. 
Cover image for Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Innovating the corporation : creating value for customers and shareholders / Kuczmarski, Thomas D
Available: Copies:
8. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
10. 
Cover image for Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Determining costs, budget and earned value -- Managing risk -- Closing the project -- Part III: People : the
Available: Copies:
11. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an
Available: Copies:
12. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2021
Excerpt: 
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
Available: Copies:
15. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
management as a value-creation process-- Brand as a means of creating market value
Available: Copies:
16. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four
Available: Copies:
17. 
Cover image for Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
understanding and defining your unique promise of value making a great first impression, mastering multimedia
Available: Copies:
18. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
the digitized future using new design criteria to create real value for the user. Foster radical
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People
Available: Copies:
20. 
Cover image for Java for dummies
by 
Burd, Barry, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
shows you how to create basic Java objects, work with Java classes and methods, understand the value of
Available: Copies:
21. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
22. 
Cover image for Design thinking for visual communication
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs
Available: Copies:
23. 
Cover image for Think like an artist : ... and lead a more creative, productive life
by 
Gompertz, Will.
Format: 
Books
Publication Date 
2015
Excerpt: 
needs us to conceive and realize ideas of value more than ever. Like Caravaggio, add rigour to your
Available: Copies:
24. 
Cover image for Power brands : measuring, making, and managing brand success
by 
Perrey, Jesko, author.
Format: 
Regular print
Publication Date 
2015
Excerpt: 
enhance the value of their brands? What steps can executives take to manage their brands successfully
Available: Copies:
25. 
Cover image for Successful project management
by 
Gido, Jack, 1945-
Format: 
Books
Publication Date 
2015
Excerpt: 
, Budget and Earned Value -- 8. Managing Risk -- 9. Closing the Project
Available: Copies:
26. 
Cover image for Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
. These techniques have helped product teams understand the value of user requirements gathering by
Available: Copies:
27. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers
Available: Copies:
28. 
Cover image for Contemporary management principles
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2014
Excerpt: 
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
Available: Copies:
29. 
Cover image for Financial accounting in an economic context
by 
Pratt, Jamie.
Format: 
Books
Publication Date 
2014
Excerpt: 
's accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and
Available: Copies:
30. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Value -- 11. Pricing Strategies -- 12. Marketing Channels: Delivering Customer Value -- 13. Retailing
Available: Copies:
31. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
most difficult questions you'll face: What is the value of social media and how do we measure it? -- We
Available: Copies:
32. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
the usefulness or value of the items they purchase as well as the fashion industry's means of
Available: Copies:
33. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People
Available: Copies:
34. 
Cover image for Price management
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
2013
Excerpt: 
The nature and role of pricing in the organisation -- Value -- The role of price in the marketing
Available: Copies:
35. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
design divisions ; Interior design value ; The business of interior design -- Professional advancement
Available: Copies:
36. 
Cover image for Design basics
by 
Lauer, David A.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Line -- Shape -- pattern and texture -- Illusion of space -- Illusion of motion -- Value -- Color.
Available: Copies:
37. 
Cover image for Pro C# 5.0 and the .NET 4.5 framework
by 
Troelsen, Andrew W.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Passing Reference Types by Value -- Passing Reference Types by Reference -- Final Details Regarding Value
Available: Copies:
38. 
Cover image for Drawing basics and video game art : classic to cutting edge art techniques for winning video game design
by 
Solarski, Chris, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
skills--light, value, color--as well as detailed instruction for using these methods to design complex
Available: Copies:
39. 
Cover image for Financial management
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2011
Excerpt: 
Ch. 1. Overview of financial management -- ch. 2. Time value for money -- ch. 3. Risk and return
Available: Copies:
40. 
Cover image for Fashion by design
by 
Ellinwood, Janice Greenberg.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Texture and light -- 5. Pattern -- 6. Color and value -- 7. Color and industry -- pt. 2. The principles of
Available: Copies:
41. 
Cover image for Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Describes the value of content strategy, discusses how to audit and analyze content, and looks at
Available: Copies:
42. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
Available: Copies:
43. 
Cover image for The principles of beautiful web design
by 
Beaird, Jason.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Color. The psychology of color -- Color temperature -- Chromatic value -- Color theory 101 -- Red
Available: Copies:
44. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing
Available: Copies:
45. 
Cover image for Framing discourse on the environment : a critical discourse approach
by 
Alexander, Richard J., 1945-
Format: 
Books
Publication Date 
2009
Excerpt: 
environmental discourse -- Resisting imposed metaphors of value -- Engineering agriculture : who pays the price
Available: Copies:
47. 
Cover image for Creating motion graphics with After Effects
by 
Meyer, Trish, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Working with the Graph Editor; Value Graphs -- Velocity (Speed) Graphs -- Coordinating multiple values
Available: Copies:
48. 
Cover image for The undercover economist
by 
Harford, Tim, 1973-
Format: 
Books
Publication Date 
2008 2006
Excerpt: 
value of nothing -- Why poor countries are poor -- Beer, chips and globalisation -- How China grew rich.
Available: Copies:
50. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that
Available: Copies:
52. 
Cover image for Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Format: 
Books
Publication Date 
2007
Excerpt: 
; Added value -- 4. Architecture without architects : Architecture with a plot ; Living the fully branded
Available: Copies:
53. 
Cover image for A designer's research manual : succeed in design by knowing your clients and what they really need
by 
Visocky O'Grady, Jennifer.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Articulating value -- Ch. 3. Tailoring research methodology -- Research for student designers -- Research for
Available: Copies:
54. 
Cover image for Screw it, let's do it : lessons in life
by 
Branson, Richard.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Live the moment -- Value family and friends -- Have respect -- Do some good -- Epilogue -- Index.
Available: Copies:
55. 
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Format: 
Books
Publication Date 
2006
Excerpt: 
your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma
Available: Copies:
57. 
Cover image for The art of responsive drawing
by 
Goldstein, Nathan.
Format: 
Books
Publication Date 
2006
Excerpt: 
Gestural expression -- Shape -- Line -- Value -- Perspective -- Volume -- Color -- Media and
Available: Copies:
58. 
Cover image for 9 heads : a guide to drawing fashion
by 
Riegelman, Nancy.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Three-quarter view -- Center-front line -- Shading and value -- Line weight and quality -- Face
Available: Copies:
59. 
Cover image for Principles of managerial finance
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Financial Planning -- pt. 2. Important financial concepts -- Ch. 4. Time Value of Money -- Ch. 5. Risk and
Available: Copies:
60. 
Cover image for No such thing as over-exposure : inside the life and celebrity of Donald Trump
by 
Slater, Robert, 1943-2014.
Format: 
Books
Publication Date 
2005
Excerpt: 
Forging an image -- Seizing an island -- The value of celebrity -- The nurturing of a name
Available: Copies:
61. 
Cover image for Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
by 
Stinnett, Bill.
Format: 
Books
Publication Date 
2005
Excerpt: 
perceive value and risk -- The cause and effect of business value -- The value of customer relationships
Available: Copies:
62. 
Cover image for The wisdom of crowds : why the many are smarter than the few
by 
Surowiecki, James, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Value of Diversity -- Monkey See, Monkey Do: Imitation, Information Cascades, and Independence
Available: Copies:
63. 
Cover image for The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Understanding the Ages -- Getting To Know The Value Populations -- The Patriots An Overview -- The Patriots
Available: Copies:
64. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Customer equity optimization -- Getting better value from marketing information -- The number wizard
Available: Copies:
65. 
Cover image for Why courage matters : the way to a braver life
by 
McCain, John, 1936-
Format: 
Books
Publication Date 
2004
Excerpt: 
them summon the resolve to be both good and great. He explains the value of courage in both everyday
Available: Copies:
66. 
Cover image for The seven basic plots : why we tell stories
by 
Booker, Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The perfect balance -- The unrealised value -- The archetypal family drama (continued) -- The light
Available: Copies:
68. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
Value added.
Available: Copies:
69. 
Cover image for A systematic theory of argumentation : the pragma-dialectical approach
by 
Eemeren, F. H. van (Frans Hendrik), 1946-
Format: 
Books
Publication Date 
2004
Excerpt: 
contribution to the study of argumentation and will be of particular value to professionals and graduate
Available: Copies:
70. 
Cover image for 100 creative drawing ideas
by 
Audette, Anna Held.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Arbitrary Value / Pamela Marks -- Shifting perspectives / Carol Struve -- Journey to cubism / Cara Tomlinson
Available: Copies:
71. 
Cover image for Passwords
by 
Baudrillard, Jean, 1929-2007.
Format: 
Books
Publication Date 
2003
Excerpt: 
The object -- Value -- Symbolic exchange -- Seduction -- The obscene -- The transparency of evil
Available: Copies:
72. 
Cover image for Democracy and regulation : how the public can govern essential services
by 
Palast, Greg.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
""; ""Democracy: a value in itself ""; ""12 Failed Experiments in the UK and the US ""; ""The United Kingdom
Available: Copies:
73. 
Cover image for Teaching graphic design : course offerings and class projects from the leading graduate and undergraduate programs
by 
Heller, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
Adams -- History of graphic design: meaning and value in commercial image-making / John Calvelli
Available: Copies:
74. 
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
is a brand? / Tom Blackett -- 2. The financial value of brands / Jan Lindemann -- 3. The social value
Available: Copies:
75. 
Cover image for Strategy and the business landscape. core concepts
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Gary P. Pisano, provides firm-centered and value-based logic to bridge some of the great debates about
Available: Copies:
76. 
Cover image for Art & technology in the nineteenth and twentieth centuries
by 
Francastel, Pierre.
Format: 
Books
Publication Date 
2000
Excerpt: 
architecture after 1900 -- The problem of abstract art -- The success and value of contemporary art -- Eternal
Available: Copies:
77. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
provides guidance for executives and managers looking to understand the value of innovation."--Jacket.
Available: Copies:
78. 
Cover image for Nike culture : the sign of the swoosh
by 
Goldman, Robert, 1949-
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
and Irreverence -- Constructing Irreverence and Sign Value -- The Absence of the Commodity -- Media
Available: Copies:
79. 
Cover image for Art on the edge and over : searching for art's meaning in contemporary society, 1970s-1990s
by 
Weintraub, Linda.
Format: 
Books
Publication Date 
1996
Excerpt: 
; Unoriginality: Sherrie Levine -- Afterword : How is avant-garde art evaluated?: "Value in an age of chaos
Available: Copies:
80. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
understand the value of creativity. Praise for Disruption "Dru offers not just a convincing context but a
Available: Copies:
81. 
Cover image for Creative drawing
by 
Smagula, Howard J., 1942-
Format: 
Books
Publication Date 
1993
Excerpt: 
-- Exploring Basic Materials -- Seeing and Responding -- Line -- Value -- Texture -- Composition and Space
Available: Copies:
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