Marketing research.

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Marketing research.

Title:

Marketing research.

Author:

Wiid, JA.

ISBN:

9781485129240

Edition:

4th edition

Publication Information:

New York : Juta, 2021.

Physical Description:

ix, 418 p. : ill. ; 26 cm.

Contents:

1.Perspectives on Marketing research--2. Research Ethics--3.Overview of the Marketing research process--4.Problem definition and research objective--5.Research design and proposal--6.Collection of secondary data--7.Collecting primary data: qualitative techniques--8.Collecting primary data: quantitative techniques--9.Measurement and questionnair design--10.Designing the sample plan

Subject Term:

Marketing research.

Marketing research -- Case studies.

Added Author:

Wiid, JA.

Diggines, CN

Copies:

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